Ref. Ares(2017)3097126 - 20/06/2017
Ref. Ares(2019)4296704 - 05/07/2019
To:
KONIG Helena (TRADE); Art.4.1(b)
(TRADE); CEBALLOS BARON
Miguel (CAB-MALMSTROM); GALLINA Sandra (TRADE); Art.4.1(b)
(TRADE); Art.4.1(b)
(TRADE); Art.4.1(b)
(TRADE);
Art.4.1(b)
(TRADE); Art.4.1(b)
(TRADE)
Subject:
Minutes of a meeting between Miguel Ceballos and Art.4.1(b)
,
Heineken - 19 June 2017
Meeting between Miguel Ceballos and Art.4.1(b)
, Heineken - 19 June 2017
Mr Ceballos (MC) thanked Art.4.1(b)
for the reception and the visit of Heineken's
Art.4
brewery offered to Commissioner Malmström on 8 May 2017 in Mexico.
explained that the
.1(b)
visit of the Commisioner has also facilitated the contact between Heineken and the Mexican
authorities.
Art.4. explained that the interest of his company for the modernisation of the Agreement with
1(b)Mexico as well as the ongoing negotiations with Mercosur. Heineken has recently acquired 14
breweries in Brazil. It becomes now the second actor in Brazil with a market share of 20%.
Similar to the situation in Mexico, sourcing of barley is essential for the breweries in Brazil, as its
competitors have agreed exclusivity for the sourcing of barley originating from Uruguay and
Argentina.
Art.4.
MC and 1(b) briefly exchanged on the difficulties encountered by Heineken to diversify the
sourcing of barley in Mexico. Heineken would face difficulties to import from the EU due to SPS
requirements. MC invited
to
Art.4. provide additional information on this difficulties in order to
1(b)
assess better the situation.