Table S2: Sociodemographic data
Characteristics
Sex
Number of participants (%)
Female
578 (54%)
Male
494 (46%)
Age
18-34
681 (64%)
35-54
338 (32%)
55+
53 (5%)
Education
Low
82 (8%)
Medium
481 (45%)
High
496 (46%
Undisclosed
13 (1%)
Social grade
A
209 (19%)
B1
194 (18%)
B2
329 (31%)
C1
179 (17%)
C2
103 (10%)
D-E
22 (2%)
Undisclosed
36 (3%)
Income
Low
596 (56%)
High
401 (37%)
Undisclosed
75 (7%)
Geographic location
Midwest
60 (6%)
Norteast
227 (21%)
North
41 (4%)
South
145 (14%)
Southeast
581 (54%)
Undisclosed
18 (2%)
Household shopping responsibility
Sole
54%
Joint
38%
None
8%
Figure S1: overview of all stimuli