Ref. Ares(2013)697534 - 15/04/2013
Ref. Ares(2014)69823 - 14/01/2014
TOURISM TO EAST & MIDLANDS
Number of Tourist Visits (000s)
2003
2004
2005
2006
2007
2008
Britain
436 441 474 457 471 414
Mainland
Europe
176 194 216 236 261 262
North
America
119 107 116 104 117 115
Other
Areas
44 35 37 52 42 48
Total
Overseas
Tourists
775 777 843 849 892 839
Domestic
Tourism
802 873 900 850 971 965
Northern
Ireland
42 30 35 56 71 65
Total Tourists
1,619
1,680 1,778 1,755 1,934 1,869
Tourism
Revenue
(€m)
2003 2004 2005 2006 2007 2008
Britain 144.2
118.6
140.1 165.7 136.3 136.2
Mainland Europe
77.4
64.9 99.8 86.0 90.9
106.5
North America
41.9
52.7 37.5 49.6 32.7 37.8
Other Areas
15.4
12.2 17.6 16.8 32.5 31.4
Total Overseas Revenue
278.9 248.4 295.0 318.1 292.4 311.9
Domestic Tourism
90.6
90.3 112.7 136.7 165.7 160.9
Northern Ireland
9.2
7.1 8.4 18.5 18.1 11.5
Total Tourism Revenue
378.7 345.8 416.1 473.3 476.2 484.3
OVERSEAS TOURISM TO EAST & MIDLANDS
Visitors
Holidaymakers
Overseas Tourists (000s)
No.
Nights
No.
Nights
Britain 414
1,747
118
487
Mainland Europe
262
2,027
139
434
North
America
115 494
75 234
Other
Areas
48 514
23 130
Total
839 4,782 355 1,285
M.
N.
Other
Overseas Tourists to Counties (000s)
Total
Britain Europe
America
Areas
Kildare 184
94
55
22
13
Laois 53
37
9
5
2
Longford 26
15
7
4
1
Louth 91
48
28
9
6
Meath 140
66
41
27
6
Wicklow 240
102
84
38
16
Offaly East
47
25
13
7
3
Westmeath 105
46
42
11
6
M.
N.
Other
Revenue Generated by Overseas Tourists to Counties (€m)
Total
Britain Europe
America
Areas
Kildare 80
31
28
13
9
Laois 21
13
6
1
1
Longford 10
4
2
1
2
Louth 32
13
14
3
3
Meath 45
20
16
7
1
Wicklow 71
33
21
8
9
Offaly East
17
10
4
2
2
Westmeath 36
12
17
3
4
Main Reason of Visit (%)
Total
Britain
M. Europe
N. America
Other Areas
Holiday 42
29
53
65
49
Business 15
17
17
3
12
Visiting Friends/Relatives
40
53
25
29
38
Other 3
1
5
2
1
Month of Arrival (%)
Total
Britain
M. Europe
N. America
Other Areas
January-March 17
20
16
12 10
April 8
8
7
8
13
May 10
11
6
11
8
June 14
10
20
15
15
July 12
10
15
12
10
August 12
12
11
13
9
September 11
10
10
16
14
October-December 17
18 16
13
21
Route of Entry (%)
Total
Britain
M. Europe
N. America
Other Areas
Air from Britain
45
69
4
34
45
Air from Mainland Europe
29
1
88
11
29
Transatlantic Air
8
*
*
54
8
Sea from Britain
17
30
4
--
17
Sea from Mainland Europe
1
*
4
--
1
Accommodation Used in East &
Midlands (%)
Total Britain M.
Europe N.
America Other
Areas
Hotel 25
27
22
26
12
Guesthouse/B&B 19
10
23
38
37
Rented 5
5
5
4
5
Caravan/Camping 2
1
6
2
1
Hostel 1
*
3
1
1
Friends/Relatives 46
57
36
28
46
Other 3
1
7
2
9
Accommodation Bednights in
East & Midlands (%)
Total Britain M.
Europe N.
America Other
Areas
Hotel 9
15
5
17
3
Guesthouse/B&B 6
6
4
11
6
Rented 18
12
21
20
20
Caravan/Camping 1
1
1
1
*
Hostel *
*
*
1
*
Friends/Relatives 46
62
42
32
32
Other 20
4
27
18
39
Other Regions Visited (%)
Total
Britain
M. Europe
N. America
Other Areas
Dublin 26
14
33
52
46
South East
14
6
16
31
30
South West
18
5
24
40
41
Shannon 11
3
14
28
23
West 16
5
24
33
34
North West
7
4
8
12
19
Experience of Ireland (%)
Total
Britain M.
Europe N.
America Other
Areas
Irish Born
19
29
8
10
18
On First Visit
30
9
48
60
62
Repeat 50
62
44
30
20
Party Composition (%)
Total
Britain
M. Europe
N. America
Other Areas
Travelling Alone
48
54
47
30
40
Couple 30
26
30
39
41
Family
13
14
8
18
16
Other Adult Party
9
6
15
13
3
Age (%)
Total
Britain
M. Europe
N. America
Other Areas
Under 19 years
11
10
15
7
5
19-24 years
8
4
13
8
8
25-34 years
18
15
25
15
17
35-44 years
15
15
16
15
12
45+ years
47
56
30
54
58
Social Class (%)
Total
Britain
M. Europe N.
America Other
Areas
Managerial/Professional (AB)
19
17
22
22
23
White Collar (C1)
61
59
64
65
62
Skilled Worker (C2)
16
20
11
13
14
Unskilled Worker (DE)
3
4
4
--
1
Domestic Tourism to East & Midlands
Trips and Revenue
2003 2004 2005 2006 2007 2008
Domestic Trips to East & Midlands (000s)
802
873
900
850
971
965
Proportion of all domestic trips (%)
12
12
13
12
12
12
Domestic Revenue (€m)
90.6 90.3 112.7 136.7 165.7 160.9
Source: CSO Household Travel Surveys 2003-2008
Purpose of Trip (%)
2003
2004
2005
2006
2007
2008
Holiday
30 29 35 41 46 46
Visiting
Friends/Relatives 43 49 41 39 33 36
Business
10 9 11 13 12 9
Other
17 13 14 7 9 10
Source: CSO Household Travel Surveys 2003-2008
Timing of Domestic Trips (%)
2003
2004
2005
2006
2007
2008
January-March
22 26 24 18 21 22
April-June
24 19 24 22 24 22
July-September
28 25 29 30 27 29
October-December
26 30 23 30 27 27
Source: CSO Household Travel Surveys 2003-2008
Accommodation in East & Midlands
Approved Room Capacity
2003
2004
2005
2006
2007 2008
Hotels
5*
69
69
69
217
363 363
4*
282
430
350
588
840 2,990
3*
1,529
1,551
1,643
1,445
1,448 2,215
2*
472
500
513
446
407 556
1*
85
79
37
46
46 36
Other
1,322
1,363
1,727
1,850
2,092 554
Total Hotels
3,759
3,992
4,339
4,592
5,196 6,714
Guesthouses and B&Bs
2,058
1,935
1,885
1,787
1,643 1,525
Total Paid Serviced
5,817
5,927
6,224
6,379
6,839 8,239
Self Catering (Registered)*
453
378
358
358
350 410
Hostels**
777
777
777
501
634 634
New Hotel Classification system introduced in 2008
As of March 2008
* Based on an average of 2 beds per room
** Hostel figures are beds available.
Notes to Tables:
Note 1: Holidaymakers are defined as visitors who stated that their main reason for visiting Ireland
was a holiday.
Note 2: County visits can total to more than overall regional visits due to visitors overnighting in
more than one county within the region.
Note 3: Approved Room Capacity is supplied by Gulliver/TAMS/TCS Fáilte Ireland
Note 4: In the tables, * means less than 0.5%, - means 0%.
Estimates are based on information from the CSO's Country of Residence Survey (CRS) and
Household Travel Survey, and Fáilte Ireland's Survey of Overseas Travellers.
Issued by:
Research and Policy Development
Fáilte Ireland
Baggot Street
Dublin 2.
Web: www.failteireland.ie
October 2009