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Directorate-General for Communication 

Brussels, 31 JAN 2011 
D(2011) 5211 

Annual Activity Report 
1st January - 31st December 2010 

Appropriation type 
€ or % 
Appropriations of 2010 
A Initial 
B Final 
C Commitments 

Commitments in % of final appropriations 
E Payments 

Payments in % of commitments 

Cancellations of 2010 final appropriations 

Cancellations of 2010 final appropriations 


% of final appropriations 2010 
Appropriations carried over (automatic 
and non-automatic carryovers) 
from 2010 to 2011 

Automatic carryovers from 2010 to 2011 
Automatic carryovers from 2010 to 2011 

in % of commitments 
Non-automatic carryovers from 2010 to 

Non-automatic carryovers from 2010 to 

2011 in % of final appropriations 
Appropriations carried over 
(automatic and non-automatic 
from 2009 to 2010 
M Automatic carryovers from 2009 to 2010 
Payments against automatic carryovers 

from 2009 to 2010 
Payments against automatic carryovers 

from 2009 to 2010 in % of automatic 
carryovers from 2009 to 2010 
Cancellations of automatic carryovers 

from 2009 to 2010 
Cancellations of automatic carryovers 

from 2009 to 2010 in % of automatic 

carryovers from 2009 to 2010 
Non-automatic carryovers from 2009 to 


Appropriation type 
€ or % 
Payments of non-automatic carryovers 

from 2009 to 2010 
Payments against non-automatic 
carryovers from 2009 to 2010 in % of 

non-automatic carryovers from 2009 to 
Cancellations of non-automatic carryovers 

from 2009 to 2010 
Cancellations of non-automatic carryovers 

from 2009 to 2010 in % of non-automatic 

carryovers from 2009 to 2010 
Assigned revenue in 2010 
Appropriations from assigned revenue in 

2010 (current) 

Payments from assigned revenue in 2010  

Payments from assigned revenue in 2010 

in % of assigned revenue 2010 
Assigned revenue appropriations carried 

over to 2010 
Appropriations for 'mopping-up 
The general objectives set for 2010 by the previous Director General, as presented in the first activity report 
for 2010, were as follows: 
(i)  Continual examination and updating of working methods and communication tools in the light of new 
requirements arising from the strategic and technological evolution of communication tools and contents; 
(ii)  Close monitoring and assessment of the real impact in communication terms of the entry into force of the 
Treaty of Lisbon and in light of this the putting in place of effective communication strategies to 
maximise new communication opportunities that Lisbon offers. 
The Administrative Work Programme 2009-2011 defined a series of more specific objectives for the 
Directorate General as follows: 
  30. Extending services to Members 
  31. Visitors' fidelity program 
  32. Consolidation of the Spokesperson's service 
  33. Creating a multitask communication team for each committee 
  34. Building a multichannel media strategy 
  35. Marketing to and tailoring or the media 
  36. Upgraded editorial products and media services 
  37. From website to web services 
  38. Online collaboration and dissemination 
  39. Echoes and feedback 
  40. Reforming the operations of the Information Offices 
  41. Improving Parliament's visibility to citizens 
In July 2010, the Bureau adopted an updated communication strategy which called for a revamp of the 
European Parliament’s visual identity in preparation for the 2014 elections. The approach outlined in this 
strategy paper focuses on the core business of DG Communication, i.e. the provision of impartial, accurate 
information about the European Parliament’s role and activities to a wide audience in both centralised and 
de-centralised contexts, reflecting the Institution’s political nature and increased powers, with the aim of 
bringing EU policies and politics closer to EU citizens.  
This updated communication strategy will be implemented by means of an action plan 2011 – 2014 which 
will be put to the Bureau for adoption in early 2011.  

Specific objectives for 2010 of particular importance for the institution included the opening of the Visitors 
Centre and the opening of a Liaison Office with Congress in Washington. The Visitors Centre project 
unfortunately continued to suffer setbacks and the opening has had to be postponed to 2011.  The 
Washington Liaison Office officially opened in April 2010. 
Mention must again be made here of the Visitors Centre project which is a particularly ambitious and 
complex project, entailing an exceptionally high number of procurement procedures giving rise to an 
equivalent number of often overlapping, interdependent contracts. Any delay in the award or implementation 
of one contract has a knock-on effect on the whole chain. Managing these contracts has in many cases 
required expertise which does not coincide with the core competencies of the in-house team and the 
complexity of the project is further exacerbated by the very limited human resources which have been 
available for it.  
Plans to open the Visitors Centre in spring 2010 had to be shelved due to a number of unavoidable delays in 
the works schedule.  The award of the contracts for the fit-out and media hardware was seriously delayed due 
to a problem of intellectual property rights. When fit-out works finally started in August the contractor 
immediately signalled a serious problem, namely that the false ceilings in the public areas did not conform to 
Belgian safety norms. The replacement of these false ceilings was of course indispensable but has resulted in 
a 74 day delay to the fit-out schedule. The direct and indirect costs of this will in the first instance be borne 
by DG COMM in order not to hold up the project still further but DG INLO has been asked to examine the 
possibility of recovering the money by making a claim under the guarantee.  
The significant overall delay in the project has meant that several contractors were unable to carry out all the 
services foreseen under their contract during the term of the contract. It was therefore necessary to extend a 
number of existing contracts beyond their original duration in order to ensure completion of the project. 
These contract extensions necessitated recourse to Article 126 of the Financial Regulation but were 
unavoidable – failure to extend would not only have seriously compromised the successful completion of the 
project but would also have led to significant claims for compensation from contractors unable to fulfil their 
contracts through no fault of their own and suffering significant loss of earnings as a result.   
The opening of the Visitors Centre is now scheduled for October 2011.  
Recourse to Article 126 of the Financial Regulation for the extension of contracts beyond their original term 
has also been necessary to ensure the continuity of the provision of audiovisual services and of the 
availibility of EuroparlTV.  
A new Director General was appointed on 1 March 2010 which resulted in some changes to the 
establishment plan. A new Policy Team was created within the DG's office to ensure the coordination of 
strategic matters.  The General Coordination Unit was abolished and its staff posted either to the Policy 
Team (Adagio team) or the Resources Unit (IT and GBI staff). The Institutional Visual Identity Production 
(iVIP) service was integrated into the Events Unit.  
A fourth Directorate, the Resource Directorate, was created by Bureau decision on 19 April. This 
Directorate, comprising three units (Finances, Personnel and IT) became operational as of 1 May 2010.  
The Resource Directorate assigned one person dedicated to the follow-up of the staff professional training 
programmes in order to cover any training requirements against the job descriptions. 
In November 2010 a new Performance and Strategic Management Unit was set up, attached directly to the 
Director General, responsible for the monitoring, measurement and reporting activities of the DG.  
The European Parliament Liaison Office in Washington, which is administratively part of Directorate B, was 
officially opened in April 2010.  

No additional human resources were used in the creation of these new structures which are staffed entirely 
by means of redeployment within the DG.  
In March 2010 DG COMM took over administrative and financial responsibility for the House of European 
History. Selection procedures for the first wave of staff have been completed and the first members of staff 
were appointed as of November 2010.  

Final credits and initial credits 
Authorised appropriations in DG Communication's initial budget for 2010 totalled €82.514.000 
representing an increase of (1.7%) in relation to the initial budget for 2009 of €81.135.000.  
3200-08 (House of European History):  Following the decision to place the responsibility of the House of 
European History under the remit of DG COMM, sub-item 3200-08 was created and the delegation of this 
sub-item conferred to the Director General of DG COMM in May 2010 resulting in a transfer of credits 
totalling €455.200.  The transfer provided sub-item 3200-08 with the amount entered in the 2010 budget 
under sub-item 3200-03 (€500.000) for the House of European History less the commitments already made 
under sub-item 3200-03 in 2010 (i.e. €44.800 for meetings held between February and May 2010 prior to 
the placing of responsibility under DG COMM
Total commitments at 31 December 2010 amounted to €104.674 or 23% of the final appropriations. 
3242-01: In the 2010 budget an amount of €3.427.000 was placed in the reserve on the 3242-01 sub-item 
pending a detailed report regarding cost-benefits analysis. This was released in October 2010. 
3242-01 to 3242-02 & 3242-01 to 3248-01 (transfer): When drawing up the budget requests for 2010 an 
amount of €5.100.000 had been estimated as necessary for the grants programme.  However, following an 
analysis of previous grant programmes carried out since 2005 and considering the need to adapt to modern 
communication methods, the Director General decided in 2009 to target the Call for Proposals 2010 at three 
domains i.e. Internet, TV and Radio, all of which have a large public impact, and to abandon the seminars 
domain (3242-01 - €2.000.000). In order to adapt the budget to operational reality a transfer between sub-
posts 3242-01 to 3242-02 was authorised for an amount of €1.224.161  and a further transfer of €600.000 
was authorised between sub-items 3242-01 to the 3248-01 sub-item.  
3242-01 to 3245-01 (transfer): As approved by the Bureau Decision of 19.04.2010, the estimated cost of the 
Agora forum amounted to € 500.000. Taking into account the current programme of actions for the sub-item 
3245-01 and the remaining appropriations for 2010, a reinforcement of € 354.571 was authorised to ensure 
organisation of the forum. The surplus against sub-item 3242-01 was due to the fact that the cost of 
information actions was lower than previously foreseen.   
3242-01 (transfer) to DG ITEC
: In December 2010, following a request by the Delegated Authorising 
Officer of DG ITEC, a transfer of €2.000.000 from sub-item 3242-01 was authorised by the Committee on 
Budgets (ref. C14/2010) to cover investment costs in the ICT field.  
3244-01 to 3243 (transfer): 
A total of € 2.936.029 was carried over from 2009 in order to ensure the 
financial commitments relating to legal commitments concerning the Visitors Centre project already entered 
into in 2008. Several framework contracts are concerned, in particular for the interior and exhibit design of 
the Visitors' Centre. Due to continued delays in the completion of the Visitors' Centre project, it was 
impossible for contractors to carry out all of the services which should have been completed during 2010 and 
Parliament can therefore not pay for these services from the appropriations carried over. These services will 
now be carried out in 2011 and it is therefore essential to commit new appropriations on the line in order to 
guarantee the budgetary coverage of the project and to make the final payments in 2011 when the project 
will be finished. A transfer of € 1.000.000 to item 3243 (Visitors Centre) was authorised to cover this 
expenditure from the 3244-01 line as it was discovered once the period for the reservation of visits for 2010 
expired on 15.10.2010, that there was an excess of appropriations on item 3244. 
3245-01 to 3245-03 (transfer): In October 2010, an amount of €58.430 was authorised for transfer between 
sub-posts 3245-01 to 3245-03. 

3248-02 to 3248-01 (transfer): a transfer of the amount of €695.000 was authorised for transfer between 
sub-posts 3248-02 to 3248-01. 
Therefore, at 31 December 2010 final appropriations amounted to a total of €84.396.200. 
Final credits and committed credits 
Final credits at 31 December 2010 totalled €84.396.200,  an increase of €1.882.200 on the initial 2010 
budget due to: (i)  the decision to place the House of European History under the responsibility of DG 
COMM (please see above 2.2.1) resulting in a transfer of credits totalling €455.200 and (ii)  the release from 
the reserve of €3.427.000 on sub item 3242-01 (please see 2.2.1 above), where total commitments entered 
into amounted to €79.681.197 or 94,41% of the final appropriations. 
Committed credits and payments carried out 
Commitments at 31 December 2010 totalled €79.681.197, where payments totalled €45.189.861, or 56.71% 
of all commitments entered into. 
Use of carried-over credits 2009-2010  
Automatic carryovers to financial year 2010 totalled €21.262.227.  At 31 December 2010 payments made 
amounted to €18.501.789, or 87,02% of carried over credits 2009-2010 for all posts of the Directorate 
Use of credits corresponding to assigned revenue (recettes affectées) 
There was no assigned revenue in 2010. Assigned revenue carried-over from previous years totalled €21.406. 
At 31 December 2010 commitments totalled €8.414 or 39,31% of final credits, where payments totalled 
€2.981, or 35,43% of commitments entered into.   

In the Annual Activity Report 2009 the following Result Indicators were provided: 
A) Audiovisual 
- utilisation of TV studios (number of teams) 
- number of AV services for media and other clients 
- number of radio and photo operations 
- number of AV archives 
- number of web-streamed Committee meetings and VOD (video on demand) 
- productions for EbS (Europe by Satellite) 
B) Internet 
- number of hours of programming on EuroparlTV 
- presence of the Institution on the social networks 
- number of visitors and pages viewed 
C) Information Offices 
- number of participants at fairs and seminars 
- number of Citizen's Fora organised 
- number of publications 
- number of citizens reached by various actions 
- number of products TV, radio 
D) Media 
- number of seminars organised 
- number of briefings and publications (Newsletter, EP today, 'Angles de vue', etc.) 
- number of journalists covering the Plenary sessions 
- number of press conferences in Brussels and Strasbourg 

E) Visitor's Centre  
- Procurement : 
Number of concluded tender procedures/contracts in relation to the procurement procedures open at the time 
of last activity report 
Number of procurement procedures launched compared to the overall number of procedures still to be 
- Copyright clearance compared to overall number of material subject to copyright clearance 
- Content work 
Scriptwriting process/Approval of content 
- Construction 
Progress fit-out works in terms of monthly progress report  
- Administration 
Recruitments compared to posts available  
F) Events 
- number of events/campaigns; 
- number of exhibitions; 
- number of visitors/participants (events/campaigns/exhibitions); 
- number of publications produced; 
- print run of publications; 
- number of types of communication items produced (includes promotional objects (t-shirts, pens, USB keys, 
etc), printed materials (posters, visuals, building decorations, etc), internet and electronic materials); 
- number of communication items 
G) Visits 
- Number of visitors, number of groups, number of individual visitors 
- Number of groups sponsored 
- Number of participants in Euroscola 
- Number of subscribers to the Fivisit programme 
- Number of EUVP visitors  
- Number of conferences 
- Number of analysis 
- Number of publications 
These indicators are of limited interest since a) they do not cover all of DG COMM’s range of action and  
b) they are purely quantitative in nature. A performance management exercise will be launched in 2011, one 
objective of which will be to develop key result and performance indicators for all the services of DG 
For reasons of availability/accessibility of information, the 2009 indicators have been maintained for 2010.  


-Utilisation of TV studios (number of team)
studio operations 
- Numbers of AV services for the media and other clients 
Lobby-set operations 
Live stand-ups 
Transmission slots 
Web encoding 
Recording hours 
Copying hours 
Editing production hours 
ENG production hours 
- Numbers of radio operations in hours 
in Brussels 
in Strasbourg 
Radio operation  
Mixed multimedia- Radio  
-Number of photo operation 
Distribution mail  
Reportage 3.549 
downloading cumulus (old database pictures) 
Prints (President, Protocol, EPIOs) 
Prints TRACER (Posters) 
CD/DVD 59 
Distribution photos impr. 
Scans of old pictures (since 1960)  
hours of general film production added to 
Hours of plenary added Mediatheque 
-Number of webstreamed Committee meeting and VOD (video on demand) 
Committee meetings (including stoas) (half days) 
Press conferences and briefing 
Plenary sessions  
Maximum number of Committee meetings 
streamed simultaneously (on 9 June) 
*compared to 2009 the volume of committee sessions streamed has doubled 
1 For detailed explanations, please refer to Annex 9  

-Production for EbS 
news items 
live stories 
Total volume: 
Europarl website: 
-Unique visitors total per year 
-Pages visited total per year 
Number of hours of programming on EuroparlTV 
-Number of hours of programming on EuroparlTV 
Presence of the Institution on the social networks  
Facebook : 
Fans on 31 December 2010 
Updates per day 
Post views in one month 
Fans outside Belgium  
Current view rate (end 2010) 
+/- 1,000/day 
Current upload rate  
10-20 photos/week 
YouTube channel: 
videos online 
- Total views 
Twitter (followers) 
Europarl _EN 
Europarl _FR 
Europarl _IT 
Europarl _ES: 
Europarl _DE 
- 22 feeds had feeds collectively +/- 10,000 followers 
- Number of participants at fairs and seminars:  
around 2.000.000 
- Number of Citizen's Fora organised:  
(from which 5 with a cross border dimension) 
- Number of publications: 
Number of publications varies from up to 7, depending on EPIO dimension, citizens outreach and 
programme of activities. Publications are from various sorts and include also wall-charts and maps, teachers 
packages and where applicable specific leaflets for activities (e.g. Regional discussion fora). 
- Citizens reached by various actions

 Directly (effective number of participants in all activities organised by EPIOs) 

Indirectly (estimative number of outreach, based on AV coverage, Press readers and online users) 
- number of citizens directly reached :  - 6.500.000 (varying a lot from MS to MS and on the type of 
activities, direct number of participants can be from 20 - 40 to up to 500.000 in an open air event) 
- number of citizens indirectly reached : - around 60.000.000 
- Number of TV and radio products
53 products were directly produced by EPIOs under their programming.  
- Number of TV and radio programmes 
derived from EPIOs activities: around 1.500 (number of TV and radio interviews and debates that took place 
during or because an EPIO) 
-Numbers of seminars organised 
-Numbers of seminars organised  
- Numbers of journalists participating in seminars organised 
Numbers of journalists participating in seminars 
-Numbers of Angle de vue, for 27 countries 
-Numbers of Angle de vue, for 27 countries  
-Numbers of Press releases, in 22 languages 
-Numbers of Press releases, in 22 languages  
-Numbers of journalist invited in the Plenary sessions 
-Numbers of journalist invited in the Plenary 
Numbers of press conferences 
-Numbers of press conferences  
Number of concluded tender procedures/contracts in relation to the procurement procedures 
open at the time of last activity report: 128 (5 + 123) 
Number of procurement procedures launched compared to the overall number of procedures still to be 
concluded: 8 
Copyright clearance: compared to overall number of material subject to copyright clearance : 693 out of 
728 cases cleared (95%) 
Content work: Scriptwriting process/Approval of content : 80% 
Construction:  Progress fit-out works in terms of monthly progress report: 16 % 
Administration: Recruitments compared to posts available : 7 out of 13 (0,54%) 
Number of events/campaigns: 
Number of exhibitions: 315  
Number of participants/visitors (events/campaigns/exhibitions): ~ 100 552 inside the EP premises and 
thousands of participants outside the EP  
Number of publications produced
: 6 
Print run of publications: 1 386 721 
Number of types of communication items produced
: 78 
Number (print-run) of communication items: 
332 094 
Number of visitors - 303,316 

Number of groups - 7,906 
Number of individual visitors - 30,796 
Number of groups sponsored - 2,195 
Number of participants in Euroscola - 8,574 
Number of subscribers to the Fivisit programme - 12,201 (total nr of subscribers is 35,683) 
Number of EUVP visitors 155 
H)  SOP  
Number of conferences 
: 1 
Number of analysis : 4 
Number of publications : 3 
The internal control standards put in place in DG Communication are evaluated during the course of every 
budgetary year in the areas of control environment, performance and risk management, information and 
communication, control activities, and audit and evaluation (please see detailed evaluation at annex 8).  The 
findings of the evaluation of the internal control standards at the end of December 2010 are as follows: 
1. Control environment 
1. Ethics and 
2. Mission, role and 
3. Staff 
4. Staff 
5. Sensitive 
6. Delegation 
Level of completion: partial 
Conclusion and significant results: 
(see Annex 8 to the report) 
2. Performance and risk management 
7. Setting 
8. Multiannual 
9. Annual work 
10. Monitoring performance 
11. Risk analysis 
against objectives and 
and management  
Level of completion: started  
Conclusion and significant results: 
 (see Annex 8 to the report) 
3. Information and communication 
12. Ad hoc management 
13. Mail registration and archiving 
14. Reporting irregularities  
Level of completion:  achieved  
Conclusion and significant results: 
(see Annex 8 to the report) 
4. Control activities 
15. Documentation of 
16. Separation of 
17. Supervision 
18. Recording of 
19. Continuity 
of operations 
Level of completion: achieved  

Conclusion and significant results: 
(see Annex 8 to the report) 
5. Audit and evaluation 
20. Identification and correction of internal 
21. Audit reports 
22. Annual review of internal control  
control weaknesses  
Level of completion: started  
Conclusion and significant results: 
(see Annex 8 to the report) 
2010 was primarily a stock-taking exercise, also as regards the budgetary and financial management of the 
DG, and the number of exceptional procedures which had to be authorized in order to ensure the functioning 
or continuity of the service demonstrated the urgent need to undertake measures to ensure better budget 
programming and implementation.  
The Performance and Strategic Management Unit, which will be responsible for the introduction of proper 
monitoring and management mechanisms, will have a key role to play in improving financial management. 
Without prejudging the outcome of the risk management exercise launched in September 2010, the past 
months have shown that there is a clear need to reinforce the control mechanisms in the financial field and 
the operational audit (due to begin in the second half of 2010 but which had to be postponed due to staff 
shortages) will now be carried out in parallel with an ex-post analysis of 2010 expenditure.  
The newly created Finance Unit has been restructured in such a way as to permit a more detailed overview 
and better control, at central level, of the financial activities in the operational units. A Contracts Team, 
acting as a central Help Desk for procurement procedures, has been set up to deal with the high number of 
high value contracts for the central services as well as the numerous low value contracts for the offices. Two 
separate financial initiation services, one dedicated to the EPIOS and one to the central services, have been 
set up. 
Finally, the performance management exercise which will be launched next year will permit the 
measurement of the effectiveness and efficiency of DG COMMs operations. 


Annex 2 
Report on the respect of payment delays  
Tableau Récapitulatif - Factures payés via FINORD 
Intérêts de 
Intérêts de 
retard à 
retard à 
Pas d'intérêts 
      Factures payées 
payer à la 
de retard à 
Nombre de factures 
Endéans le délai 
Montant total des factures (EUR) 
Montant des intérêts de retard 
Nombre de factures 

Après le délai 
Montant total des factures (EUR) 
Montant des intérêts de retard 
Nombre de factures 
Montant total des factures (EUR) 
Montant des intérêts de retard (EUR) 

Annex 3 
List of exceptions1 
Derogations from the Regulation 
Decisions derogating from standard procedures and applicable regulations 
Final Decision 
Authorising officer  
not conform 

OD 0430/209 
Direction C -  Visits & 
Not conform 
'Saisine à postériori' 
'Passer Outre' 
(ED 25151) 
Seminars - EPIO Dublin 
(Detailed file 
Euroscola - travel costs 2008 - 
Outstanding bill owed to Irish 
Travel Agency NST 
Amount: €2.446,44 
ED 25693 
Direction C - Events Unit 
Not conform 
Non-respect of 
'Passer Outre' 
Organisation of mini football 
procedures and the 
tournament UEFA celebrations 
principle of sound 
on the 9 May in Strasbourg and 
the purchase of 800 bags. 
(Detailed file 
Amount:  €51.167,24 
ED 25865 
Direction A - Audiovisual 
Not conform 
'Saisine à postériori' 
Fernando CARBAJO 
'Passer Outre' 
(Detailed file 
Electrical Power Cut 
Amount:  €14.080 
ED 26421      linked      Direction B - Information 
Not conform 
'Saisine à postériori' 
'Passer Outre' 
ED 26422     to same     Offices 
(Detailed file 
ED 26463      activity     
Day against Women's violence 
- Prix Immagini Amiche 
Amounts: € 1.450 
                 € 4.800 
                 € 1.360 
Comments related to the above table: 
There have been 6 derogations from the Financial Regulation between the 01.01.2010 and the 31.12.2010 
which resulted in a 'passer outre' by the delegated/sub-delegated Authorising Officer relating to 6 EDs as 
mentioned above in the table. 
OD 0430/209 (ED 25151):  (Provisional ED) - Following examination of the file and the exceptional 
situation in which the EPIO Dublin found itself; in view of the obligation of the European Parliament to 
honour its commitments towards its contractors for services rendered; the sub-delegated Authorising Officer 
took the decision to 'passer outre' in order to permit the payment of €2.446,44 to the Irish Travel Agency - 
NST to cover outstanding costs owed.  
1 Article 66.2 FR, IR 73, IR 8.9 
An authorising officer by delegation or sub-delegation who considers that a decision which it is his/her responsibility to take is irregular or contrary 
to the principles of sound financial management shall inform the delegating authority in writing. If the delegating authority then gives a reasoned 
instruction in writing to the authorising officer by delegation or sub-delegation to take the decision in question, the authorising officer may not be 
held liable. 

ED 25693
:  Following examination of the file, the comments of the ex-ante verifier and the reply of the Events 
Unit; in view of the fact this action was the result of a Bureau decision of the 24 March 2010 where the political 
authorities of the European Parliament only finalised the definitive formula of the tournament of 'Futsal' on the 
20 April 2010 in Strasbourg following a meeting with the UEFA, the 'Ville de Strasbourg' and the Ligue 
Alsacienne de Football Association (LAFA); having consulted the sub-delegated Authorising Officer 
responsible and the Finance Unit; the Delegated Authorising Officer took the decision to 'passer outre' to permit 
the payment of €51.167,24 to cover all costs related to this event as decided upon by the political authorities of 
the Institution. 
ED 25865: 
Following an electrical power-cut in the EP on the 01.02.2010 the Audiovisual Unit's 
installations for carrying out the numeration of their audiovisual archives2 was subjected to serious damage 
caused by a lack of power generated by the malfunctioning of the "No Break" group. The Audiovisual Unit had 
to act urgently in order to quickly rectify the damage caused and they contacted the Broadcasting Centre Europe 
(BCE) to evaluate the damage and to carry out the necessary repairs.  Following examination of the ED file, 
introduced to the ex-ante verifier in June 2010, and the issuing of a 'non conforme', and in view of the 
obligation of the European Parliament to honour its commitments towards its contractors for services rendered 
the sub-delegated Authorising Officer took the decision to 'passer outre' on this ED to allow payment of the 
amount of €14.080.  
ED 26421, ED 26422 & ED 26463: 
Following examination by the ex-ante verifier of the files presented by the 
EPIO Rome for the organisation of the 'Day against Women's violence - Prix Immagini Amiche',   it was found 
that the action had already been publicised on the EP internet site and the site of the Unione Donne Italiane 
(UDI) before any budgetary commitment had been put in place - contrary to Article 77 (1) of the Financial 
Regulation - thus creating a legal expectation, and that logistical arrangements were already in the process of 
being made, thus making this a “saisine a posteriori” . In view of the importance of the event the sub-delegated 
Authorising Officer took the decision to 'passer outre' on all 3 EDs to permit the payment of the amounts of 
€1.450, €4.800 and € 1.360 respectively.   
2  A system put in place following an open call for tenders for which the company Broadcasting Centre Europe (BCE) were the successful tenderers) 

Annex 4 
List of long-term contracts in force during 2010  
in 2010 
of renewal 
of the 
value of the 
(manual or 
measures of 
4 years ,  
Open Call  
2.708.933 443.656,50 
The current 
1. Twofour Group Ltd 
7 months 
Twofour Studios 
and further 
Art. 126 (b) 
expires on the 
development of 
Devon PL6 7RG 
the technical 
7 months) 
United Kingdom 
platform of the 
News reporting 
5 years,  
Open call  
421.800 51.800 
The current 
2. Quadrant Media & 
services for 
1 month  
Communications Ltd. 
local radio 
Art.  126 
expires on the 
Greenmeadow Springs 
stations in 
CF15 7NE Cardiff 
6 + 6 
4 years,  
Open call 
604.212 67.829,46 
The current 
3. PDC Informatie 
4 months 

Architectuur, Lange 
and enlargement 
Art. 126 (e) 
expires on the 
Voorhout 86, Unit 15, 
of the Dutch 
2514 EJ Den Haag 
website on 
European issues 
www.europahoe (now 
Interior and 
4 years, 
Open call 
261.411,13 Automatique The current 
4. AtelierBrückner, 
exhibit design, 
6 months 

Based on a % 
Krefelderstrasse 32, D-
Art. 126 (e) 
rate applied on 
expires on the 
70376 Stuttgart 
each contract 
development for 
procurred for 
interior and 
Visitor´s centre 
exhibit design 
in Brussels 
and multimedia 
Current value 
of market: 
5 years 
3.967.199,64 403.344 Automatique 
The current 
5. BM8 GmbH 
call & 
Grosse Elbstrasse 160,  
production for 
Art. 126 (e) 
expires on the 
D-22767 Hamburg 
the European 
Visitors Centre 
in Brussels'  
Contract A - 
relating to the 
media content 

LOT 1 - 
4 years, 
Open call 
The current 
6. Watch TV, 23 Bd. 
Provision of 
5 months 
broadcast video 
expires on the 
B-1000 Bruxelles 
and multimedia 
services in 
LOT 2- 
4 years, 
Open call 
The current 
7.  Watch TV, 23 Bd. 
Provision of 
5 months 
Radio services 
expires on the 
B-1000 Bruxelles 
in Brussels 
LOT 3 - 
4 years, 
Open call 
The current 
8. Trace!,  
Provision of 
5 months 
25 Bd. Zoé Drion, B-
expires on the 
6000 Charleroi 
services in 
LOT 4 -  
4 years, 
Open call 
The current 
9. Auvitec,  
Provision of 
5 months 
26c Bd. du Président 
broadcast video 
expires on the 
Wilson, F-67000 
and multimedia 
services in 
LOT 5- 
4 years, 
Open call 
The current 
10. Auvitec,  
Provision of 
5 months 
26c Bd. du Président 
Radio services 
expires on the 
Wilson, F-67000 
in Strasbourg 

LOT 6- 
4 years, 
Open call 
The current 
11. Scramble,  
Provision of 
5 months 
1 rue Walzin, B-5500 
expires on the 
services in 

Annex 5 
Exceptional Negotiated Procedures - Articles 126 & 127 IR  
Name of winning 
Legal Basis 
APA - Austria 
Vienna Information Office - Subscription to the 
30.129,12  PN art. 126  B 

Presse Agentur 
Austrian Press Agency for the Vienna 
Information Office - 2010 - 2.510,76 EUR 
(monthly fee) x 12 i.e. 30.129,12 EUR 
Hague Information Office - Distribution 
7.076,00  PN art. 126  B  

through the Dutch national press agency of press 
(40) issued by the Information Office of The 
Hague - 40 x 176,90 / unit equals 7.076,00 EUR 
Stockholm Information Office - Book and 
8.494,33  PN art. 126  B 
Exclusivity 1 

Svenska Massan 
Library Fair - Space and stand hire, technical 
equipment during the fair 

Prague Information Office -Book Fair 
2.085,05  PN art. 126  B  
Exclusivity 1 

Svet Khiny 
Exhibition -13-15/05/2010 - Space and stand hire, 
technical equipment during the fair 
Warsaw Information Office -Info screens 2010 
9.500,40  PN art. 126  B 
Exclusivity 1 

Stoer Media 
Hire of commercial space on info screens in 
Warsaw metro, broadcasting of various EP events 
(Women's Day etc.) 
9.337,00  PN art. 126 E 

Audiovisual Unit - Réparation SAMMA & 
Centre Europe 
Réparation Dell serveur & transport Bxls-
Warsaw Information Office - Educational Fair 
4.670,00  PN art. 126  B  
Exclusivity 1 

Gdansk - 17-19/03/2010 - Stand hire, logistics, 
technical equipment. 
Dublin Information Office - radio & news 
51.800,00  PN art. 126  E  

Quadrant Media & 
reporting services - March - September 2010  - 
extension of current service contract 
(amendment n° 1 to contract 

AudiovisuaUnit - EP D5 building - Monitoring 
18.450,00  PN art. 126  B 
Exclusivity 1 

Challenge Partners 
'en régie broadcast' - PC HP (4) + installation 
logiciel (4) câble réseau (4) 
Brussels Information Office: Press Review - 
8.826,78  PN art. 126  B 
Exclusivity 1 

Abonnement à la plateforme électronique de la 
presse belge pour la réalisation de la revue de 
Strasbourg Information Office: Portes Ouvertes 
6.208,00  PN art. 126  B 
Exclusivity 1 

9.5.2010 - Affichage 50 faces 4x3m réseau 
Aglovision 16 panneaux 4x3m Perivision 
Strasbourg Information Office: Portes Ouvertes 
3.342,53  PN art. 126  B 
Exclusivity 1 

9.5.2010 - Affichage160 panneaux 9m2 - 460 
panneaux 2m2 
Strasbourg Information Office: Portes Ouvertes 
40.877,78  PN art. 126  B 
Exclusivity 1 

9.5.2010  - Affichage160 panneaux d'affichage 
9m2 - 460 panneaux 2m2 
Strasbourg Information Office: Portes Ouvertes 
6.633,00  PN art. 126  B 
Exclusivity 1 

CBS Outdoor 
9.5.2010  - Affichage 67 panneaux 400x300 cms 
- réseau exclusif Giraudy 
Events Unit: - Panel de sélection prix de cinéma 
30.000,00  PN art. 126  B 
Exclusivity 1 

Lux 2010, d'après décision du Bureau 
Estimation 10.000 x 3 réunions les 25/3, 29/4 et 
Strasbourg Information Office: Portes Ouvertes 
5.213,27  PN art. 126  B 
Exclusivity 1 

Port Autonome de 
09.05.2010 - Navette fluviales de Strasbourg de 
9h30 à 17h30 
Audiovisual Unit: Réparation de dégâts suite 
6.429,39  PN art. 126 E 

coupure électricité Réparation librairie SUN 
Centre Europe 
(Archives) et remplacement pièces défectueuses.  
Warsaw Information Office - Book Fair-20-
5.849,22  PN art. 126  B 
Exclusivity 1 

ARS Polona 
23/05/2010 -  Stand hire, equipment, technical 
facilities, decoration. 
Bratislava Information Office: Radio 
19.996,00  PN art. 126  B 
Exclusivity 1 

Slovensky Rozhlas  production 2010 Production and broadcasting of 
regular radio programmes 2010, various types, 
including promotion on the programmes. 

Audiovisual Unit : AV coverage of the visit of 
11.152,13  PN art. 126 C 
Extreme urgency 

Highlight Films 
the European Parliament Joint Delegation to the 
Middle East - 25 to 27 May 2010 
Athens Information Office - Book Exhibition in 
10.000,00  PN art. 126  B   Exclusivity 

Ekdoton Voreias 
Thessaloniki - organisation services 
Media Services and Monitoring Unit - Prize for 
20.000,00  PN art. 126  B 

4 prize winners 
Journalism - 4 prizes of 5.000 EUR (4 
As per the rules for journalistic prizes as 
adopted by the Bureau on the 24.09.2004 
Audiovisual Unit - Electrical power-cut in the 
14.080,00  PN art. 126 C 
Extreme urgency 

EP on the 01/02/2010 resulted in the dysfunction 
Centre Europe 
of the 'NO BREAK' installation of the local 
Archives.  Costs to cover all costs related to the 
urgent repair of the system by the current 
contractor BCE. 
Stockholm Information Office - Book and 
8.298,30  PN art. 126  B 

Svenska Massan 
Library Fair - stand hire, technical equipment 
during the  
fair held 23-26 September 2010 
Dublin Information Office - Insert into national 
2.304  PN art. 126  B   Exclusivity 

Truvo Ireland 
telephone directory of the EPIOs telephone 
details and numbers of 12 MEPs 
Strasbourg Information Office - Rental of 
9.239,56  PN art. 126  B   Exclusivity 

space and stand hire for participation in the 'Foire 
Européenne' 03.09.2010 -13.09.2010 
Vienna Information Office - Advertisement by 

the Vienna Information Office for the LUX Prize 
  PN art. 126  B   Exclusivity 
in the Vienna International Film Festival 
(Viennale) booklet 
Dublin Information Office - Entry in IPA 
1.632,50  PN art. 126  B   Exclusivity 

Institute of Public 
Yearbook to inform public of the European 
Administration IPA  Parliament's Information Office in Dublin 
Office de 
Europarl TV Unit - Dépôt de 3 marques auprès 
2.700,00  PN art. 126  B 

de l'OHMI afin de protection : Europarl, 
dans le marché 
Europarltv et Myeuroparl 
intérieur (OHMI) 

Events Unit - Dir. C- fourniture des trois films 
23.670,79  PN art. 126  B 

retenus pour le Prix Lux 2010 dans les  
supports prévus pour projection (décision bureau 
05-07-2010).  Pas de concurrence possible suites 
à des droits de propriété intellectuelle  
Hague Information Office - Coverage by 
8.718,26  PN art. 126  B   Exclusivity 

regional TV station of the Citizens Forum in 
Enschede organised by the EPIO 
Audiovisual Unit - Contrat de services pour 
23.625,00  PN art. 126  B   Exclusivity  

assistance technique pour le suivi de la migration 
TREX vers INVENIO - Phase 3. (amendment 
n°1 to contract EP/DG COMM/AV/15/09) 
Paris Information Office - RFE prestataire 
7.450,00  PN art. 126  B 

Régie Fréquence 
exclusive sur les autoroutes du sud de la France 
Espace (RFE) 
pour la distribution de 50.000 flyers sur le Prix 
Sakharov avec un jeu de grattage sur l'autoroute.  
Visitors Centre Unit - Additional costs related to 
398.700,00  PN art. 126  B 

prolongation of the contract 'Multimedia content 
production for the European Parliament Visitors 
Centre in Brussels' - Contract A - relating to the 
media content production.  (amendment n° 2 to 
contract A) 
Highco Shopper 
Paris Information Office - distribution of 50.000 
7.500,00  PN art. 126  B 
1 0 
flyers for the Sakharov Prize at barriers of the 
'péage' of  Fleury-en- Biere. 
Quadrant Media & 
Dublin Information Office - amendment to 
44.400,00  PN art. 126 E 
Additional services 
1 0 
current contract for provision of material for local 
and regional radio broadcasting in Ireland.  
(due to suspension of new open call for tenders currently 
awaiting Legal Service advice) 
Page In Extremis 
Brussels Information Office - Conception 
7.900,00  PN art. 126  B 
1 0 
graphique - publication du PE en 50 mots clés en 
Paris Information Office -  train tickets Paris-
7.300,00  PN art. 126  B 
1 0 
Bxls-Paris for students from the school of 
journalism participating in seminars in Brussels 
the 11-12 Nov.(14 participants) and 7-12 Nov 
2010 (25 participants). 

Atelier Brueckner 
Visitors Centre Unit - amendment to the current 
698.722,50  PN art. 126  B 
1 0 
contract for Interior and Exhibit design, including 
multimedia development - extending the duration 
due to delays in the works. 
PDC Informatie 
Hague Information Office - Maintenance and 
50.000,00  PN art. 126  B 
1 0 
improvement of the Dutch website www.europa- (extension of current contract) 
Rome Information Office - Insertion in the 
10.400,00  PN art. 126  B 
1 0 
'Agenda del Giornalista' - January to June 2011 
Giornali Srl 
Kantorou Marina 
Athens Information Office - cost of cocktail for 
3.875,00  PN art. 126  B 
1 0 
and SIA 
350 persons. 
Twofour Group 
Europarl TV Unit - Hosting, maintenance and 
PN art. 126  B 
1 0 
related tasks - amendment n° 3 
M. Peter Pollag 
Events Unit - Purchase of a work of art entitled: 
5.000,00  PN art. 126  B 
1 0 
" Art of Diplomacy" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Marko Blazo 
Events Unit - Purchase of works of art entitled: 
6.000,00  PN art. 126  B 
1 0 
"Warhol 1" and "Warhol 2" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 
Letter from President to the Secretary General of 18.11.10 
M. Ilavsky 
Events Unit - Purchase of a work of art entitled: 
6.000,00  PN art. 126  B 
1 0 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
Mme Maria 
Events Unit - Purchase of works of art entitled: 
11.000,00  PN art. 126  B 
1 0 
"Archa" and Modrà Krajina" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 

M. Erik Sille 
Events Unit - Purchase of a work of art entitled: 
3.800,00  PN art. 126  B 
1 0 
" Slowly I damage your home" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
Mme Jasmina 
Events Unit - Purchase of a work of art entitled: 
3.000,00  PN art. 126  B 
1 0 
" Ideologies of display" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Andrej Jemec 
Events Unit - Purchase of a work of art entitled: 
3.000,00  PN art. 126  B 
1 0 
" Rdeca nit/Red line' 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Jozef Jankovic 
Events Unit - Purchase of a work of art entitled: 
3.500,00  PN art. 126  B 
1 0 
" Transformovany M. Dobes" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Drago Trsar 
Events Unit - Purchase of a work of art entitled: 
3.500,00  PN art. 126  B 
1 0 
" Okameneli valovi/petrified waves" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Gasper Jemec 
Events Unit - Purchase of a work of art entitled: 
3.000,00  PN art. 126  B 
1 0 
"The Human Evolution " 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Arjan Pregl 
Events Unit - Purchase of a work of art entitled: 
2.800,00  PN art. 126  B 
1 0 
" Nature" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Lojze Logar 
Events Unit - Purchase of a work of art entitled: 
1.800,00  PN art. 126  B 
1 0 
" Rast" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Kenneth 
Events Unit - Purchase of a work of art entitled: 
1.750,00  PN art. 126  B 
1 0 
" View from the window' 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 

Mme Madeleine 
Events Unit - Purchase of a work of art entitled: 
2.500,00  PN art. 126  B 
1 0 
" Portrait of Alexi with a glass" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. James Vella 
Events Unit - Purchase of a work of art entitled: 
1.200,00  PN art. 126  B 
1 0 
" Waves in a storm" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
M. Paul Carbonaro  Events Unit - Purchase of a work of art entitled: 
2.800,00  PN art. 126  B 
1 0 
"Tormento rosso " 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
Mme Celia Borg 
Events Unit - Purchase of a work of art entitled: 
1.650,00  PN art. 126  B 
1 0 
" F'Xatt il-Brigu" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
Mme Teresa 
Events Unit - Purchase of a work of art entitled: 
1.500,00  PN art. 126  B 
1 0 
" Poi piovve dentro" 
Bureau Decision 11-13.12.2006  
Letter from the President of 13.10.10 

Letter from President to the Secretary General of 18.11.10 
Studio Bikini 
Ljubljana Information Office -  Euroscola web 
3.800,00  PN art. 126  B 
1 0 
game of Ljubljana Information Office - additional 
software and application development. 
Atelier Brueckner 
Visitors Centre Unit - amendment 4 to current 
89.783,75  PN art. 126  B 
1 0 
contract for Interior and Exhibit design, including 
multimedia development for establishment of 
final artwork for graphics. 

Annex 6 
Result of ex-post evaluations  

In March 2010 the new Authorising Officer by Delegation decided to redeploy the resources (1 AST post) 
hitherto dedicated to the ex-post control function in order to create a risk  management structure, with the 
objective, interalia, of carrying out a thorough risk evaluation to identify priorities for ex-post control. However, 
due to the clear need to improve financial management, the ex-post function will be re-established within the new 
Strategic and Performance Management Unit as of early 2011.  

Annexe 7 
The 'fiches métiers' for DG COMM have not been kept up-to-date, so that it is impossible to clearly identify 
which agents have financial responsibilities and the exact nature of those responsibilities.  An operation to update 
the 'fiches métiers' across the DG is already underway and, as part of this exercise, an analysis of the distribution 
and nature of financial responsibility across the DG is being made. Once this has been done it will be possible to 
identify sensitive posts and appropriate measures can be taken to ensure adequate rotation of staff.    
(see also Annex 8, paragraph 5 (sensitive posts))

Annex 8 
Detailed evaluation of the implementation of the minimum standards for internal control  
Section 1.  Environment control:  
Organisational issues, including administrative structure and management of human resources; 
1. Ethics and integrity 
Each DG must ensure that staff is fully aware of the rules governing staff conduct and prevention and reporting of 
fraud and irregularities.   
All staff have access by means of the intranet, notes from DG Personnel and from the Director General, to 
information on all matters relating to staff conduct, prevention and reporting of fraud and irregularities, the 
Staff Regulation, the Rules of Procedure of the EP, the Financial Regulation and its implementing rules, the 
internal rules, the charters, vademeca etc.   
2. Mission, role and tasks   
Each DG must communicate to all staff up-to-date information, in writing, concerning:  
(a) the mission statement of their department (unit, directorate and Directorate-General); 
(b) their role in their department (job description); 
(c) the tasks assigned to them (individual objective) and expected results.  
All staff are informed of the mission statement of the Directorate-General. Consultations within the context of 
the risk identification phase of the risk management exercise have shown that the higher level mission 
statement of the DG is not always appropriately declined at directorate or unit level and this is something 
which will be done during then risk management exercise. 
The job description and objectives of each member of staff are stated in his or her annual staff report. 

3. Staff competence (recruitment, training and mobility) 
Each DG must ensure on a permanent basis that the competence of staff is appropriate to their tasks by: 
(a) defining the knowledge and skills required for each job; 
(b) conducting recruitment interviews on the basis of an evaluation sheet drawn up by the Human Resources Unit 
(c) identifying during the recruitment process the basic training plan to be followed immediately by the new 
(d) reviewing training needs in the context of the annual staff appraisal; 
(e) ensuring that identified training needs are met as soon as possible; 
(f) developing an internal training capacity in order to respond to specific needs not covered by general training 
(g) defining a training and mobility policy to enrich staff’s basic knowledge and experience.   
All staff members are recruited in on the basis of their knowledge and experience. The training service ensures 
the application in the DG of the European Parliament's new professional training policy and it is their 
responsibility to ensure the development of specialized continuous training particularly for newly recruited 
staff.  Specific training of new officials is discussed with the official upon the taking up of his/her post and 
training needs are met as soon as possible. 
Every year all staff members working in the DG have their specific training needs discussed during their staff 
appraisal, where their needs are indentified and detailed in their staff report
4. Staff Performance 
Each DG must review the performance of all of its staff at least annually.  All staff must have the opportunity to 
discuss their individual performance with their reporting officer at least once a year.  Where specific performance 
issues are identified these are to be addressed by managers as early as possible.   
The performance of all staff members is assessed during the annual staff report procedure. Specific problems 
arising during the year are dealt with separately and measures to correct them are taken if necessary


5. Sensitive posts 
Each DG must draw up an inventory of sensitive posts (those which could potentially be vulnerable to influence 
which might damage the financial interests of Parliament) in its service and define an appropriate rotation policy. 
A person holding a post classified as sensitive should move to another post after a period determined under the 
mobility policy.  
The 'fiches métiers' for DG COMM have not been kept up-to-date, so that it is impossible to clearly identify 
which agents have financial responsibilities and the exact nature of those responsibilities.  An operation to 
update the fiche metier across the DG has already been launched and, as part of this exercise, an analysis of 
the distribution and nature of financial responsibility across the DG will be made. Once this has been done it 
will be possible to define a mobility strategy for staff in sensitive posts.    

The newly created Finance Unit has been structured and working methods reviewed so as to ensure a clearer 
distinction between the role of the financial initiator and that of the operational initiator. The operational 
audit which will be carried out in 2011 will also assist in defining and delimiting tasks of a sensitive nature.  

6. Delegation  
The limits to delegation to authorising officers by delegation and subdelegation must be clearly defined and 
communicated in writing. Delegation must be proportionate to the importance of the decisions to be taken and the 
risks involved. The same applies to delegation to staff of powers to commit Parliament contractually without their 
being authorising officers. In principle, delegation is confined to the following cases: 

delegation by a chief authorising officer to an authorising officer by delegation 

delegation by an authorising officer by delegation to authorising officers by sub-delegation. 
All original documentation relating to the delegation and sub-delegation of authorising officers in DG 
Communication is now carefully archived and closely followed up.  The authorising officer by delegation 
clearly defines and communicates in writing to those members of staff sub-delegated powers to commit 
Parliament contractually at the beginning of each budgetary exercise.  
In addition, in 2010 DG Communication fully revised the empowerment of its staff members to sign invoices 
'conforme aux faits' and 'bon à payer' in both the central services and the information offices. In the case of 
the information offices, the existing practice whereby the Head of Office held the role of imprest account 
manager in addition to being empowered to give the ‘conforme aux faits’ and ‘bon a payer’ has been 
prohibited by the authorising officer by delegation.  This will continue to be strictly followed and archived.  All 
those concerned are communicated in writing of their tasks and responsibilities. 


Section 2.  Performance and risk management
The aim here is to ensure that the resources assigned to activities have been used for their intended purpose and in 
accordance with the principles of sound financial management; 
7. Setting of objectives  
Each DG must communicate to its staff overall objectives and expected results. Each DG must translate overall 
objectives into specific objectives and expected results for each activity and communicate them to its staff. 
Specific objectives must be verifiable and include meaningful and practical measurement criteria.    
The overall objectives of the DG and the expected results are outlined in detail in the beginning of each year 
and presented in the 1st Activity Report of the DG. The performance management exercise being launched in 
2011 will permit the definition of appropriate result indicators, both on a DG level and on a service level. 
The specific objectives of each staff member are included in his/her staff report.  
For 2010 the Annual Work Programme 2009-2011 set out 12 key projects (objectives) for DG Communication 
to be achieved during this period.  
In July 2010, the Bureau adopted a strategy paper on communication policy.  The updated communication 
strategy will be implemented by means of an action plan which will also be put to the Bureau for adoption.  
8. Multiannual programming 
(Standard applicable only to activities with multiannual budgets) 

At the time of the adoption of a decision or legal basis establishing an activity and its multiannual financial 
programming, the DG is to establish a ‘road-map’ of measures to be set in hand to achieve the objectives intended 
and the methods by which the project is to be managed. 
The Administrative Work Programme 2009-2011, as presented by the Secretary General in his report to the 
President, defines the Parliament's main challenges and key projects to be achieved over the 2009-2011 period.  
The programme sets out the key projects to be completed by each DG whereby this work programme provides a 
clear direction for the future and allows for better planning of resources and budget. However, hitherto, there has 
been no systematic multiannual budget planning in DG COMM, and the action plan for Parliament’s new 
communication strategy “Action Plan Horizon 2014” provides an ideal opportunity for a first real exercise in 
multiannual programming.  
9. Annual management plan 
Each DG must prepare a management plan which incorporates objectives and progress indicators and the 
resources (financial and human) necessary to achieve them.     
The action plan to be adopted by the Bureau for the implementation of Parliament’s new communication 
strategy will constitute the basis of the work programme for the DG and hence for the individual units. The 
action plan is close to adoption and work has already begun on the definition of resources necessary for the 
implementation of each individual action. Once adopted,  it will be possible to finalize this analysis and also to 
establish progress indicators to measure achievement of the objectives. 
10. Monitoring performance against objectives and indicators 
Key performance indicators, particularly indicators for economy, efficiency and effectiveness, should be 
established for each activity.  Management should regularly receive reports on each activity, comparing the 
interim or final results with the objectives set.  Management must take action to address any identified shortfall 
against objectives.  
The result indicators used hitherto do not reflect the whole range of DG COMM’s activities and are purely 
quantitative. The performance management exercise to be launched in 2011 will result in the definition of key 
performance indicators, both qualitative and quantitative, for the DG as a whole and subsequently for 
individual services.  
11. Risk analysis and management 
Each DG is to systematically analyse risks in relation to its main activities at least once a year, draw up 
appropriate action plans to address them and assign staff responsible for implementing those plans.    
A risk management structure was created in May 2010 and a DG wide risk management exercise kicked off 
in September 2010. The risk identification phase of this exercise is due to be completed by end March  2011 
and an action plan for risk management will be drawn up on this basis.  
Section 3. Information and communication
Setting up a process to manage internal information and report on issues such as implementation of the budget 
and of the management plan use of resources, mail registration and the filing system and reporting improprieties; 
12. Ad hoc management information 
Management and members of staff will regularly receive reliable and readily accessible information on the 
implementation of the budget, the use of resources and the progress made with the programme of work.  
Authorising officers and their financial management staff are regularly updated by the Finance Unit as 
regards their budget implementation and meetings are held regularly to discuss all aspects of the execution of 
appropriations. The reorganisation of the finance unit has resulted in a more efficient finance circuit inside 
the DG and hence a better use of financial resources.   
The Secretary General receives regular updates as to the progress being made with regard to the 
implementation of the Administrative Work Programme.   
13. Mail registration and filing systems 

Each DG is to systematically register incoming and outgoing mail to enable efficient monitoring of deadlines and 
maintain a comprehensive and up-to-date filing system to which the staff concerned have access. Supporting 
documents for accounts and copies thereof are to be filed by authorising officers in accordance with the standards 
specified by the Financial Regulation and the implementing rules. 
All incoming and outgoing mail is systematically registered in GEDA.  Supporting documents for financial 
accounts are filed in the DG COMM's central financial archives.
14. Reporting improprieties 
Ad hoc procedures, in addition to reporting to the direct superior, will be established and communicated to staff 
to enable them to report suspected improprieties.  Persons complying with the above obligations must not suffer 
inequitable or discriminatory treatment as a result of communicating such information.  
Necessary measures have been taken to ensure procedures for reporting improprieties are established and staff 
are informed. Should such a case arise it is dealt with in a fair and equal manner.

Section 4. Control of activities
Issues relating to the documentation of procedures, segregation of duties, supervision, recording of exceptions 
and continuity of operations; 
15. Documentation of procedures 
The procedures used in the DG for its main processes must be fully documented and the documentation kept up to 
date and available to all relevant staff. They must comply with the Financial Regulation and all relevant 
Parliament decisions. 
All staff members have access to the applicable rules, manuals, checklists and programmes necessary for the 
work of the DG.  All internal documents, vademeca etc. comply with the Financial Regulation, its 
Implementing rules and the internal rules of the Parliament. 
16. Segregation of duties
The functions of initiation, verification and authorisation of each transaction must be kept separate and carried out 
by different people. Those responsible for verification must not be subordinate to those responsible for initiating 
the transaction. 
The functions of the initiators, the ex-ante verifiers and the authorising officers are separate and are carried 
out by different financial actors.  
17. Supervision 
Each DG must establish appropriate supervision arrangements including, where appropriate, ex post control of a 
sample of transactions to ensure that the procedures set up by management are carried out effectively. 
A risk management structure has been created and the ex-post function will be re-established as of early 2011. 
18. Recording exceptions: 
Each DG must establish appropriate arrangements to ensure that all instances of overriding of controls or 
deviations from established policies and procedures under exceptional circumstances are documented, justified 
and approved at an appropriate level before action is taken.   
All financial transactions are registered in FINORD.  If a derogation from the standard policies, regulations 
or procedures are discovered appropriate action is then taken after consultation with those responsible. A 
record is kept of all 'exceptions' which are presented in the relevant Periodic Activity Report and in the Annual 
Activity Report.  'Notes to file' are also established and kept in the central financial archive. 
19. Continuity of operations 
Each DG must establish appropriate arrangements to ensure the continuity of operations at any moment [e.g. 
absence of an official, replacement of an official, migration to new information systems, change of procedures, 
mobility, retirement, etc.], particularly for the roles of initiator, auditor and authorising officer. 
The continuity of operations is crucial to the smooth running of the DG, the provision of service and the 
payment of its contractors.   In the absence of a key financial actor the redistribution of work amongst the rest 
of their team is carried out immediately. The creation of a coordination point in each team, the use of common 
mail boxes and the registering of documentation in GEDA are all measures which assist the continuity of 
service in case of absence.

Section 5. Audit and evaluation:  
Setting-up and functioning of the audit capabilities and the evaluation function. 
20. Recording and correction of internal control weaknesses 
A clearly defined procedure must be established for the identification and correction of internal control 
weaknesses and for any related updating of procedures.  
DG COMM has worked closely in 2010 with the Internal Auditor in order to identify, rectify and implement 
any weaknesses found in the internal controls of the DG. A reorganisation of the financial unit was 
undertaken in an effort to tighten internal controls and to ensure a more efficient and effective financial 
21. Audit reports
Each DG must review the recommendations made in audit reports by the Internal Audit Service and the European 
Court of Auditors and the action taken in response to them. 
DG COMM takes action as required in response to the findings of the Internal Audit Service and the 
European Court of Auditors.  In the case of the Internal Audit Service the DG strives to implement findings 
and improve its internal controls accordingly. DG COMM worked closely with the Court of Auditors in 2010 in 
relation to a number of files (3) chosen for audit purposes.  The recommendations and actions to be taken will 
be provided by the CoA in its 2011 report. 
22. Annual review of internal control 
Each DG must conduct an annual review of its internal control arrangements to act as a basis for the DG’s 
statement on internal control in the annual activity report. 
The setting up of the Strategic and Performance Management Unit is indicative of the priority given by the 
Authorising Officer by delegation to improving the internal control mechanisms. In particular, an operational 
audit of both the central services and the EPIOs will be carried out with a view to producing a manual of 
procedures. Priority will also be given to developing pertinent results and performance indicators. 

Annex 9 
Detailed explanation on the results achieved in 2010 
A) Audiovisual 
During 2010 the media Directorate has completed a large amount of projects, in the constant attempt to offer 
objective, accurate, factual and trustworthy information on the European Parliament's decisions to a wide range of 
media, so as to ensure the largest possible press coverage for the institution.  
Here is a non exhaustive list of the main achievements for year 2010. 
Audiovisual website for professionals and digitalisation of archives 
After an external analysis of the needs, in December, a new, user-friendly online audiovisual platform was 
launched in December 2010. It already became the number one contact point for Parliament-produced broadcast 
quality video, audio and photo material, especially on thematic packages. The entire audiovisual library of the EP 
has started to be gradually digitised. A big part of digital archives have been made available to users through this 
audiovisual web site.  
Consolidation of web streaming of parliamentary committees  
The web streaming service has been extended to all parliamentary committees, press conferences and important 
institutional events. 13 Simultaneous streaming are now available. A co-operation with DG IPOL and DG EXPO, 
has started to enrich the streaming images with relevant data (metadata), such as name, political group and 
nationality of the speaker. The Video on Demand (VOD) system has been further developed, to make images 
available shortly after the event and to check recordings before publishing them.   
Other day to day activities  

  Providing audiovisual content, services and facilities to TV and radio broadcasters, 

B) Internet 
A clear Strategy for recasting the EP Online Presence 
2010 has been used to prepare for a complete recasting of the EP web site so as to make it fully fit for purpose in 
the contemporary online media environment. A clear strategy for the new online presence of the Parliament has 
been defined and approved by the Bureau in November.  
Since then, the first working groups have started to work to follow the strategy with an active participation of 
representatives of DG ITEC.  
Partial revamp of La Une, Press and Committee pages of the EP web site  
In the first semester of 2010, La Une and Press pages have been updated to accommodate needs resulting from 
the Directorate's reform and more multimedia tools. Parliamentary committee pages have also been updated to 
host multimedia, promote live streaming of meetings and offer RSS subscriptions. A 3-monthly survey has been 
launched to measure clients' impressions about the Europarl website.  
New look & feel and increased integration for europarltv 
The new look and feel of Parliament's web television has been put online in October 2010. Key improvements 
included re-organising the content, higher speed programme transmission, visual enhancements and navigation 
across specific themes. At the same time, an increased integration of Europarltv programmes was realised through 
Parliaemnt's main website and Facebook pages. 
Social media platforms 
Pursuing new avenues explored in the 2009 election campaign (Facebook, MySpace, Flickr, Twitter and EUTube, 
blogs), social communities have been engaged on identified priorities, under the co-ordination of the Editorial 
Committee and from an institutional standpoint.  
In 2010 chats with MEPs and President on Facebook were organised and parliamentary debates were covered live 
on Twitter. Facebook fans base has doubled in one year. 
Other day to day activities  
  Writing and producing editorial products and programmes for the general public for publication on the 
EP web site and europarltv, communicating Parliament's messages through social media platforms, and  
  Supervising technical and editorial development of the EP website. 

C) Information Offices 
Results indicators  
For Patronage 
  Number of received requests  
  Number of treated and closed files 
For EP Information Offices 
During 2010, Directorate B proceeded to a review of its evaluation methodology and, consequently the indicators. 
For reaching this result in the most coherent and beneficial way, the Directorate B organised a special training 
seminar on 15-16 June 2010, during the plenary sitting. 
The main aim of this seminar was to : 
- increase awareness on the need for better and sound evaluation 
- identify areas for improvement 
- reform and build up criteria for evaluation results  
The results obtained are detailed under the next section by service and type of activity, currently using former 
result indicators. 
For Patronage 
In 2010, cellule "patronage" received 446 requests for patronage, 19 requests for financial support and 51 files 
related to patronage requests which could be closed in GEDA without any need for a written answer from our 
All requests for financial support have been answered. Out of the patronage requests, 333 have been answered so 
far, whilst 250 received a positive answer and 83 a negative one. Out of the other 113 files, 56 requests are still 
pending whilst the other 57 files have been closed in GEDA for various reasons (several requests for the same 
event, positive late arrivals directly dealt by CP etc.). 
Due to the huge amount of incoming requests and an increasing number of 'late arrival' files which have to be 
dealt with by the team on a priority basis, other files which are introduced in time can no longer be answered 
within the two month timeframe. It is also necessary to mention that the majority of requests require translation 
which currently involves an increasing amount of administrative tasks and leads to time delays because of 
extended waiting time to receive translations. 
Furthermore, cellule patronage has established the structure of the database on all incoming requests and contact 
details of organisations having received patronage by the President of the European Parliament. Information is 
now being put into the system with the help of trainees, starting with the mandate of the current EP-President 
Jerzy Buzek. 
For EP Information Offices 
The main overall objectives of EPIOs were met with success, having still space for improvement for the runnig 
programming in 2011. A coverage by field of activity is described hereafter, in light of the mission statement of 
EPIOs. Before going into details, please find hereby a short overview on results which are explained in detail 

In short, the 
- number of participants at fairs and seminars:   - around 2.000.000 
- number of Citizen's Fora organised:    
86 (from which 5 with a cross border dimension) 
- number of publications: 
- number of publications vary from up to 7, depending on 
EPIO dimension, citizens outreach and programme of activities. 
Publications are from various sorts and include also wall-charts 
and maps, teachers packages and where applicable specific 
leaflets for activities (eg. Regional discussion fora). 
- Citizens reached by various actions: 
- Directly (effective number of participants in all activities 
organised by EPIOs) 
- Indirectly (estimative number of outreach, based on AV 
coverage, Press readers and online users) 
- number of citizens directly reached : 
6.500.000 (varying a lot from MS to MS and on the type of 
activities, direct number of participants can be from 20 - 40 to 
up to 500.000 in an open air event) 
- number of citizens indirectly reached :  
- around 60.000.000  
- number of TV and radio products: 
 - 53 products were directly produced by EPIOs under their 
- number of TV and radio programmes 
derived from EPIOs activities: 
 - around 1.500 (number of TV and radio interviews and debates 
that took place during or because an EPIO) 
 Information activities targeting Media 
Information activities conceived for media, written and audiovisual, are designed to maximise coverage of the 
Parliament and to take a more active role in rebutting inaccuracies and distortions in local press coverage of the 
European Parliament and legislative procedures.  
Main information activities addressed to media, written and audio-visual are: 

press conferences with MEPs; 

seminars for journalists in Member States; 

development of contacts with senior editorial staff of the national and regional audiovisual media 
and press; 

visits and seminars for journalists in Brussels and Strasbourg; ensuring in particular an important 
presence of journalists representing regional and local media 
In addition to the 697 journalists invited to cover the plenary session in Strasbourg and Brussels. Table 1 below 
shows the number of journalists invited by EPIO both to cover sessions and to specific media seminars, as well as 
the executed budget within the allocated budget by country: 
EPIO Current  Total 
Number of journalists invited  
(in EUR) 
(in EUR) 
(in %) 
Athènes 57.000,00
52 1
Berlin 37.180,00
62 3
Bruxelles 30.000,00
35 0
21 6
Dublin 18.000,00
16 1
Helsinki 40.000,00
29 7
La Haye 
13 2
Lisbonne 12.000,00
11 5
Londres 8.000,00
2 5
39 0
Madrid 52.000,00
37 9

Paris 9.000,00
16 4
Rome 24.935,00
28 2
Stockholm 58.000,00
49 7
Strasbourg 0,00
0 0
Vienne 12.000,00
9 3
Barcelone 12.515,00
13 1
Edinburgh 4.000,00
1 0
Marseille 3.000,00
0 0
Milano 3.000,00
1 0
Munich 7.820,00
17 0
Varsovie 39.000,00
39 14
Budapest 29.000,00
22 1
Bratislava 35.000,00
40 4
Prague 15.000,00
18 9
Nicosie 28.000,00
21 3
Ljubljana 26.000,00
20 6
La Valette 
16 7
Tallinn 13.000,00
11 2
Vilnius 24.000,00
19 8
Riga 30.000,00
31 4
Bucarest 14.000,00
10 0
Sofia 20.000,00
19 9
Reserve 750,00
0 0
697 123
Table 1. Journalists invited by EPIOs and executed budget within the allocated budget by country between 
January and October 2010 
The general execution rate is (72,3%) by the end of October 2010, though with huge variation from one Member 
State to the other. 
Information activities targeting Citizens, NGOs and Civil Society in general 
In general, activities to enhance direct contacts with EU citizens have been developed, taking the form of: 
o  seminars / conferences and debates 
o  Citizens' Forums  
During the reporting period, 234 seminars/conferences/debates have been organised in most Member States.  
In addition, Citizens' Forums, implemented as part of the European Parliament's contribution to the reflection 
period on the Future of Europe, proved to be a success tool to increase both qualitatively and quantitatively 
Parliament's direct contacts with EU citizens. By its decentralised "go local" main feature, Citizens' Forums not 
only endeavoured an open and direct debate with EU citizens, but reached mainly EU citizens who had never 
been involved in any previous EU debate. In total, 86 Citizens Forums were in 2010, 5 of which were special 
cross-border fora based on the regional groupings sorted out of the Eurobarometer analysis from data concerning 
the European Parliament collected since the end of 2007, prepared by Public Opinion Monitoring Unit.     
Reinforcement of the local approach with a special emphasis to better targeted communication, gathering all main 
stakeholders linked to a specific legislative topic was in the centre of the implementation of the pilot projects of 
the Regional Discussion Fora in Spain, Slovakia and Sweden. The results are extremely reflective of the success: 
In Spain 
Place and time:   
Zaragoza, 25-27 Oct. 2010 
Main Activities:  
High level conference, movie projection, press conference, street performance 
Other tools:  
students’ survey, 10000 leaflets, 5000 magnets 

Target groups: pharmaceutical industry, patients associations, doctors, NGOs, pharmacists, nurses, medicine 
•   250 participants, 16 journalists, 1 MEP 
•   Excellent media coverage (23 written   articles, 2 TV programs, 4 radio programs) 
•   Very high % of people reached (more than 50% of the region’s population) 
•   positive feedback of stake holders 
In Slovakia 
Topic:   Food Labeling 
Place and time:  Nitra region, 25-27 Oct. 2010 
Main Activities: Citizens Forum, seminar for experts, press conference 
Other tools: opinion survey, leaflet, video documentary, school discussions, choice box 
Target Groups:  consumers, producers, retailers, Scientifics, students, journalists 
470 participants, 15 journalists, 3 MEPs,  
Excellent media coverage in 27 national and regional media (13 written articles, 7 TV reportages, 7 radio 
programs) and 60 web portals (including stakeholders) 
Very high % of population reached 
positive feedback of stake holders and MEPs 
In Sweden 
Topic:   CAP reform 
Place and time:  Skåne region, 12-15 Oct. 2010  
Main Activities: Stake holders’ debate, public after work-debate, 3 day media tour 
Other tools: opinion survey 
Target groups: farmers, consumers, NGOs, journalists 
•   260 participants, 40 journalists, 2 MEPs 
•   Very good media coverage (10 written   articles, 1 TV broadcast) 
•   Very high % of people reached (more than 50% of the region’s population) 
•   Positive feedback of stake holders and MEPs 

EP priority events 
Within the Information activities, it's worth noting the main priority events covered during this period. The major 
priority event to highlight is women's day. Several types of events have been organized by the EP Information 
Offices in Member States. To publicise the outreach and events organised by the EPIOs, coordination unit 
produced and published an two e-leaflet for International Women's Day and for Europe's Day. 
All information offices promote all priority events in their websites and in the existing Facebook profiles.  
During the first semester, the highlight goes to Women's Day and Europe's Day. 
Women's Day 
All of the events held by the EPIOs drew the attention of the local media and over 55 exhaustive items were 
dedicated to them. A large part of the events focused on the fight against violence towards women and the role of 
the EP was regularly underlined. 
The Slovak Radio broadcast a programme "the EP has stepping up the fight against violence toward women" in 
which MEP Anna Zaborska (EPP) stated that "it is not well known that every two weeks a woman dies because of 

domestic violence", while in an article referring to a lunch debate organized by the Lisbon EP Office, the 
Portuguese magazine Focus stressed on the need for greater prevention. 
In the same tune, the daily Latvijas Avize ran the headline "International Women's Day is not enough" quoting, 
among others, MEP Krisjanis Karins (EPP) as stating that "violence is a serious problem, but unequal work pay 
should be also be taken into consideration". 
Actually, on March 5th our EP Office in Latvia organized a discussion focussing on women’s social exclusion 
and poverty, which got covered by several internet sources. 
Worth noting is the fact that some offices organized regional events which got ample media coverage, as in the 
case of the Hungarian town of Szerencs. The Hungarian media, having published 45 items, accounted for over 
30% of the whole EU coverage. 
In Hungary, all of the events, starting with Buzek's statement in Strasbourg and ending with the Szerencs event, 
were covered in detail and with positive tones by the media, be it over internet, the printed press or the radio, not 
to mention the five interviews given by different MEPs for the Duna TV. 
Note that internet sources played an important informational role, in particular in five of the "new member states" 
(Estonia, Hungary, Latvia, Lithuania and Poland). 
  Europe's Day/Week 
Lastly, in the period covered, EPIOs organised successfully events celebrating Europe day marking this year the 
60th anniversary of Schuman Declaration. From the daily press reviews put together by the EPIOs, a total of 
about 100 features on the Europe Day celebrations were identified in the media of more than half the Member 
States. The Bulgarian media took the lead with more than 30% of the entire coverage. With more than 10 
features, the Cypriot media have also shown a considerable interest in the occasion, highlighting the fact that this 
year, the Europe Day celebrations coincide with 2010 being the Year of the Fight against Poverty and Social 
Exclusion. In Belgium, France and Luxembourg, the press noted that European Parliament is opening its doors, 
giving the opportunity to citizens to visit the institution. 
During the second second semester a special emphasis is given in this report to the communication activities to 
promote Lux Prize and for Sakharov Prize. 
  Lux Prize 
 As part of their activities EPIO promote by different means the LUX Prize in the Member States. In addition to 
the promotion in the EPIOs webpages a  nd existing facebook pages, several activities were organised by EPIOs 
this year to promote the 2010 edition, among them: 
*Luxembourg (8 octobre-10 December 2010): a two-month event with the screening of 8 films which were 
nominated for LUX Prize.  
*Barcelona (26-28 October): screening of the three finalists on a movie theatre  
*Berlin and Munich (14 - 19 November): screening of the three finalists and debate  
*Vienna (24 November): screening of the 2010 winner at the same time as the Award ceremony 
*Tallinn (25 November-5 December): screening of the three finalists 
*Milan (3 December): screening of the winner and debate 
*Helsinki (7 December): screening of the winner  
*Bratislava (7-8 December): screening of the three finalists 
*Prague (8 December): screening of the winner and debate 
*Athens (10 December): screening of the Greek finalist  
*London (13 December): screening of the winner 
*Madrid ( 17-19  December): screening of the three finalists on a movie theatre  
*Lisbon (10-17 December): screening  of the three finalists in Azores 

All EPIOs have received the 2010 LUX Prize DVD kit with all 3 nominees (original version+ two out of EN, FR 
or DE subtitles). 
  Sakharov Prize 
For Sakharov Prize several and diversified activities were organised by all EPIOs to promote Human Rights and 
Sakharov Prize. From the recurrent open debates with MEPs and Human Rights NGOs and association to the new 
Facebook chats. In short, the activities for promoting Sakharov are summarised hereby: 

Open debates (14) 
BG; CZ; DK; EE; IE; EL; ES (Madrid and Barcelona); LT; NL; PL; RO; UK (London); 
Citizens' Fora  (3) - SI and IT (Rome and Milan) 

Press conferences - 4 - CZ; LT; SI 

Seminars - (2) - EE; IT 

Articles (1) in addition to the dissemination of press releases by all EPIOs 

Online chat/Facebook -1 - FI  

Twitter - (1) - NL 

Quizzes - (3) - NL; SK 

Simulation of Sakharov Prize procedures -2 - IE; UK/Edinburgh 

EUROSCOLA competition - (2) in LT 

Seminars for multipliers - (2)- IT/Milan; FI 

Mass promotion campaigns (8) 
Distribution of leaflets at motorway tolls in FR; underground  TV-screens in PL;  placement of e-
banners in major online portals in LT and PL; special EP newsletter send to all households in MT; 
radio spots in CZ and EE; Sakharov spots on national TV in CY.  

Exhibitions (10) - CZ; DK; BE; ES (Madrid and Barcelona); LV; AT; SI; SK 
-       Sakharov spots in EPS and House of Europe (8)  
DK; EE; EL; ES (Madrid and Barcelona); HU; LV; SK 
The details of all activities by EPIO are listed below:  
Brussels supported the central events in promoting it in the Infopoint, as well as by disseminating all 
information to the Belgium press (in FR, NL, DE) 
Sofia (10/12/2010) organised a special public event. A round table discussion on the freedom of the media and 
expression in South-Eastern Europe, with the participation of NGOs, media and journalists from Bulgaria, Serbia, 
Albania, Croatia and Bosina who have suffered attacks because of their publications. Panellists:  Anna 
Head of Crime desk of the Bulgarian newspaper "Trud" and author of numerous articles on 
crime in Bulgaria; Ognyan Stefanov, Bulgaria. A longtime journalist, who worked in leading dailies, currently 
the Editor-in-chief of the "Frognews" on-line media; Lydia Pavlova,Bulgaria, A journalist in the regional 
newspaper "Struma", she was first inhabitant of the town of Dupnitsa, who dared to take a public stance against 
the local leaders of organised crime; Vucadin Obradovic,Serbia, Chairman of the Independent Society of 
Serbian Journalists and Editor-in-chief of the "Novine Vranjske" weekly; Besar Likmeta,Albania, Albanian 
investigative journalist; Dušan Miljus,Croatia, Journalist in the newspaper "Iytarnii list", a leading investigative 
reporter;  Vildana Selimbegovic, Bosnia and Herzegovina, Editor-in-chief of Sarajevo's newspaper 
"Oslobodjenje". The newspaper was awarded the Sakharov Prize of the European Parliament in 1993 and Oliver 
Vujovic - 
Secretary General South east Europe media organisation.  Among invitees was a former winner of the 
Sakharov prize in 1993, Sarajevo's newspaper "Oslobodjenje" represented by its Editor in Chief Vildana 
Selimbegovic, who made an extensive expose. Three Bulgarian MEPs (S.Ilchev, ALDE; M.Nelelcheva, 
EPP; K.Vigenin, S&D) atended the event the over 2,5 hours of discussion, as well as several ambassadors from 
EU Member-States and candidate countries, representatives of NGOs, members of the public. In mediatic terms, 
the whole round table was webstreamed live on . The event was widely covered all major 
national TVs and radios, even in primetime by the leading private bTV, as well as in the press and on-line media.  
*  Prague,   in addition to the journalists invited to the award ceremony in Strasbourg, organised five different 
events to promote Human Rights and Sakharov prize in particular: 1) an exhibition organized by EPIO CZ was 

opened  in mid December in the capital of Southern Bohemia - Ceske Budejovice; which was visited by a large 
number of people, in particular thanks to its unusual location - in a city mall "Géčko" where high numbers of 
citizens, especially in pre-Christmas time, come (daily 12-25 thousand). A series of 14 panels and promo material 
were exhibited during the whole week catching the attention of passers-by; 2) a special radio spot created for the 
occasion was aired during December in three major and most popular radios in the Czech Republic via their 
regional sections in three CZ regions. The jingle relates the history of the prize, its first laureate, the 2010 winner 
Fariñas and the awarding ceremony in the EP in Strasbourg. More than 500 times repetition of the spot in each 
radio: Czech Radio, Europe 2 and Imputs; 3) on 8 December a public debate organized by EPIO and ECR on 
"The Sakharov Prize and the Human Rights  Policy in the EU". The topic was discussed by the Vice-President of 
the EP Libor Rouček
, (S&D) Deputy Secretary-General for external relations of the EC Karel Kovanda and 
other experts from academic, NGO and media sections. Also Mr. Orlov (Memorial) and Mr. Blinushov 
intervened in the discussion. The 2009 Sakharov Prize winner, Oleg Orlov, cofounder of the Russian 
organization Memorial, addressed the audience through a video message. About 70 people debated what the EU 
does and can do for human rights, the current situation and prospects not only in Cuba and Russia but also in 
other parts of the world. The National media - Czech Radio reported on the event (ČRO 6, Studio 22:10, 
7/1/2011). 4) Vice-President of the EP Libor Rouček and Head of EPIO Kubicek jointly opened an exhibition 
"The Sakharov Prize: history and context" in the Europe House on 8 December. The five weeks exhibition 
organized within the European Public space consists of panels, posters and AV material  about the history and 
laureats of the Sakharov Prize, including a special poster about the 2010 Cuban dissident Fariñas. The exhibition 
is opened to public Mo-Fri from 10-18 hrs;  5) Press-conference on Sakharov prize 2010,  MEPs, experts on Cuba 
and Russia. 
*  Copenhagen organised an exhibition at the Europe House (December); draft and disseminated a special 
newsletter on the Sakharov Prize (10/12/2010) and organised an "Human Rights round-table debate" in 
cooperation with the Danish Institute for Human Rights and Amnesty Internationl in Denmark with the 
participation of MEPs and representatives of the media to take place in the beginning of 2011 (13/01/2011). 
Berlin arranged an exhibition at the information point on Sakharov prize, during which a permanent screening 
of two Sakharov-videos and an exhibition on movable walls to display the prize winners of the last years and 
explanations on the prize and Andrei Sakharov (29/11/10 - 31/1/11). 
*Tallinn implemented 6 actions addressed to different specific target groups to promote Sakharov Prize : 1) on 
09/12/10, a  round-table debate on the human rights in the world with Open Estonia Foundation (NGOs) and 2) a 
film-screening in the EU House (students); 3) on 10/12/010, a specialized press-seminar on Sakharov Prize 
(journalists) and 4) a story on Sakharov 2010 in free-of-charge daily in Estonian and Russian (general public, 
youth, students, teachers);  5) on 14/12/10 released a special newsletter on Sakharov Prize, and the role of the EP 
in defending human rights for schools, teachers, and youth organizations and finally 6) on 15/12/10 a special 
news programme on public service radio on Sakharov Prize (general public). 
Dublin organised a simulation of Sakharov Prize award procedure (week 40) at National University of Ireland, 
Galway (NUI Galway), Department on Human Rights, including a debate on Human Rights and on criteria for 
award. The success of the event made the University to request this to become a yearly event. 
Athens - A public event to celebrate Sakharov Prize was organised by our EPIO, with the support of the French 
Institute of Athens, on Friday, December 10. It has been mainly a young people action, since the audience 
consisted of 350 university and high school students. MEP Chrissoula Paliadeli was the key speaker. The 
Secretary General for Youth represented the Greek government and addressed the participants. The French 
Ambassador together with the Ambassadors of Hungary and Belgium in Greece addressed also the event. The 
film "Akadimia Platonos", one of the three finalists for the Lux Prize 2010, was projected. The film attracted the 
interest of the participants who also received information material for Sakharov and Lux Prizes.  
In Spain, Madrid organised a round-table debate on Human Rights;  an exhibition of previous editions' posters 
and the screening of Elias Querejeta documentary on Human Rigths and debate. In addition, an artistic 
performance with   live painting and a pianist during the debate was also expected. In Barcelona, on the 
December 9th, just a day before the International Day of Human Rights, the EPIO organised different activities to 
promote the Sakharov Prize. Two Cuban dissident journalists recently released from Cuban prisons and now 

living in Madrid were also invited: Julio César Gálvez and Ricardo Gonzalez Alfonso. Having spent more than 
seven years in prison for "opinion crimes" started early in the morning on the 9th, with press interviews on 
regional TV, radio, and newspapers, followed by a debate at the Journalists Association "Fight for freedom of 
expression in Cuba, the example of Guillermo Fariñas". 
Along with the two dissident Cuban journalists, 
Vicenç Sanclemente, former TVE correspondent in La Habana, and Rosa Messeguer Secretary-General of 
Reporters without Borders also participated in the debate, with the active participation of Media, human rights 
associations (Pen Club, Amnesty International), journalists and Cubans in exile living in Barcelona. In the 
forthcoming days, an Exhibition of the XX Anniversary of the Sakharov Prize and Concert for Human 
Rights at the Youth Centre "La Fontana" 
(in EN and CAT) was opened. The Catalan rumba group "Sabor de 
Gràcia" gave a concert of "Rumba for Human Rights". The video on the Sakharov Prize Winners was 
projected during the concert. The concert was very successful, attracting the attendance of more than 300 people, 
especially younger people. Our Cuban dissident journalists addressed the public and received enthusiastic 
applauses from the public and support messages.  
Paris distributed at the motorway tolls a leaflet on Sakharov prize and Human rights. 
*  Rome/Milan  organised: 1) a seminar for journalists in Palermo, Sicily. Cooperation between EPIO - REC - 
Sicily Region (12/11/2010); 2) Citizens' Forum "EUROPA IN CITTÀ" in Catanzaro, Calabria with MEPs from 
Southern Italy. Cooperation between EPIO - REC - Italian government (19/11/10); 3) a seminar with school 
teachers on Human Rights in Assisi, Umbria. Cooperation between EPIO - REC - SIOI - Assisi Municipality 
(30/11/10) and 4) Citizens' Forum "EUROPA IN CITTÀ" in Turin, Piemonte with MEPs from North-western 
Italy, in cooperation with the REC and the Italian government (03/12/10). 
In Cyprus the Sakharov Prize spots (ex. award ceremony) were broadcasted in European related programmes 
on national TV (CyBC). The promotion of Sakharov Prize was also  part of the special training organised for 
teachers. Lastly, leaflets and PR material were distributed to schools and young people in general. 
* In Latvia, the EPIO  opened an exhibition “Andrei D. Sakharov: Alarm and Hope” honouring the human rights 
legacy of Andrei Sakharov in the Riga European Public Space (15/12/10 - 09/01/11).  The exhibition has 
been initiated by the Council of Europe produced in co-operation with the Andrei Sakharov Museum and Public 
Center and with Memorial, the Russian human rights association which received the EP 2009 Sakharov Prize. 
The nine panels of the exhibition tell about the life and human rights work of Andrei Sakharov. The EPIO Riga 
also play broadcasts of the EP Sakharov prize award ceremony on 15 December in Strasbourg. The EPIO event in 
the Riga EPS is open to the general public with special media invited. 
* On 10 December, EPIO in Vilnius  organised a press conference, in which the latest public opinion poll on 
human rights situation in Lithuania was presented and the issue of human rights protection in the world was 
discussed. MEP Ms Laima ANDRIKIENE (EPP), has presented the EP Report on Human Rights in the World 
2009 and EU policy on the matter. Ms Andrikiene was the EP rapporteur on the issue. In addition to the report, 
Ms Andrikiene introduced EP actions in human rights protection, among them – the Sakharov Prize. The same 
day, the EPIO, in cooperation with Human Rights Monitoring Institute, ELSA Vilnius, Student Scientists 
Community of Vilnius University and Student Corporation „RePublica“ organised a discussion dedicated to the 
issue of human rights in the European Union and outside. The main speakers at the discussion were MEP Laima 
Liucija Andrikienė (EPP/LT), Dr. Kęstutis K. Girnius from Vilnius University and Director of Ethnic Research 
Institute Dr. Vida Beresnevičiūtė. In addition, the EPIO placed Sakharov prize banners on main internet portals 
and used the promotion of Sakharov Prize for the Euroscola competitions.  The task for the selection round of 
Euroscola in Kaunas County and in the in the city of Siauliai was based on a Sakharov prize procedure 
* In Luxembourg,  the EPIO addressed the special press releases to all media and distributed the promotional 
material amongst specific NGOs. 
Budapest organised a specific seminar for national, regional and local press on human rights/Sakharov Prize 
and a special info-screen in the new European Public Space for the general public. 

* In Malta, 2010's Sakharov Prize for Freedom of Thought, awarded to Cuban dissident Guillermo Fariñas, 
received an unprecedented level of coverage in Malta. Besides being featured in the traditional media, 
background to the Prize, details of the winner and finalists together with visuals of the laureate and the Sakharov 
2010 "Opinion" poster were afforded an entire page in a 16-page newspaper publication issued by the EPIO in 
Malta, which is currently being distributed to every household and business outlet in Malta and Gozo. 
* In The Netherlands, the EPIO paid special attention to the Sakharov-award and has congratulated the winner 
of the Sakharov-award through social media websites and (from October 2010 onwards) and organised, in December 2010, two pub-
quizzes in Nijmegen and  The Hague about Europe and two public debates with special attention for the Sakharov 
prize and human rights. One debate on Europe and Human Rights (07/12/10) was organised in cooperation with 
the Faculty of Law of Maastricht University and the second debate in cooperation with the European Affairs 
department of the local authority gemeente Den Haag (08/12/10). 
* The EPIO Vienna updated its exhibition on the Sakharov Prize of the European Parliament and presented it in 
its premises. The EPS offered a good opportunity to spread the message since a lot of events bring numerous 
* In Poland, the EPIO drew attention of the public to the Sakharov Prize and to the events it organized on this 
occasion not only via press releases, invitations sent to NGOs, EPIO Webpage and Facebook profile, but also via 
information on the start page of one of the biggest Web news portals (3m real users daily) with 
links to the EP/EPIO Webpages, as well as via infoscreens in the Warsaw tube stations. On 9 December, in 
cooperation with the Watch Docs film festival organized under the auspices of the Helsinki Foundation for 
Human Rights, the EPIO screened the film "Dans le peau de Fidel Castro" at the Warsaw University. The film 
was shown again on 11 December in the Centre for Contemporary Art at the Ujazdowski Castle. This screening 
was preceded by a meeting with Cuban dissident Miguel Saludes.  Further, more than 250 people took part in 
the EPIO-organized debate and screenings of two films devoted to human rights on 9, 10 and 11 December in 
Warsaw. 500 information and promotional materials on the Sakharov Prize were distributed. The events had a 
relatively wide coverage in the media in spite of tough competition among many activities organized on and 
around 10 December by various institutions and human rights organizations. On 10 December the main EPIO 
Poland debate on “How much of the human rights in politics, and how much of politics in the human rights?” was 
co-organized with the Amnesty International Poland with participation of Deputy Chairman of the EP 
Subcommittee on Human Rights Andrzej GRZYB MEP, former MEP Józef Pinior, 2006 Sakharov Prize laureate 
Aliaksandr Milinkevich and Cuban dissident Miguel Saludes. It took place at the premises of Collegium Civitas, 
one of the Warsaw universities, at the very centre of Warsaw. The debate was followed by a screening of the film 
“Anna. Seven years on the frontline“ about Anna Politkovskaya directed by Masha Novikova. This debate was 
widely reported in Polish media, including the Polish Press Agency (PAP), the Polska Gazeta Wrocławska daily,, , , 
* EPIO for  Portugal produced a specific publication highlighting Human Rights and Sakharov Prize.  
* In Romania had to postpone to January 2011 the International round table on the freedom of  
expression and the role of journalism in democratic societies (initially foreseen for 26/11/10). All PR material and 
leaflets were mainly distributed to young people during other public events. 
* In Slovenia, two press conferences were organised by the EPIO: the first on October on the laureate and other 
press activities and the second before the plenary award ceremony (in dept brief on Sakharov prize, press release 
on the programme - prize awarded). An exhibition in the House of EU in Ljubljana (November until mid 
December) and a specific Citizens Forum in Murska Sobota on the freedom of speech was organised on 10.12.10.  
* "Freedom of thought in the world" was the title of the exhibition organized by the EPIO in Slovakia on the 
occasion of the award of 2010 Sakharov prize. Around 100 guests participated at the opening ceremony. It was 
held on 7 December 2010 on the premises of the Faculty of Law, Trnava University in Trnava. The exhibition 
consists of portraits and posters of exceptional people and organizations that fight against oppression, injustice 
and intolerance. Before the opening ceremony of the event, guests watched a short video document dedicated to 
Guillermo Fariñas - this year's winner of the Sakharov prize. Robert Hajsel, Head of EPIO welcomed all guests 
and pointed out that the EP pays great attention to respect of human rights within the EU but also in other 

countries. MEP Anna Záborská greeted the attending guests through the video recording. This prestigious award 
is a symbol of the importance of freedom for the society, Zaborska stated. The program continued with a 
presentation on EP's Sakharov Prize and this year's winner - Guillermo Fariñas. Later students measured their 
knowledge in a quiz on the Sakharov Prize. The exhibition will stay installed at the premises of the University 
until the end of January 2011. The opening of the exhibition was attended by representatives of the public Slovak 
Television and Slovak Radio. 
Helsinki's EPIO hosted an open seminar on human rights focusing on Sakharov Prize (15/12/10). The seminar 
was held on the day of the Sakharov Prize Award Ceremony. The evening before EPIO Helsinki organised a 
Facebook chat on European Parliament and human rights with MEP Heidi Hautala. MEP Heidi Hautala 
(Greens/EFA), chair of the EP sub-committee on Human Rights presented her greetings and message by video 
(VoxBox). Links to EP press release, interview of Mr Fariñas on EP homepage and links to the prize award 
ceremony were sent afterwards to all participants. Invitees to the seminar were human rights NGOs, students, 
media, officials and general public. Amnesty Finland, University of Helsinki and Finnish PEN will put links to 
our homepage to disseminate information on the Sakharov Prize further. The evening before on 14th December 
EPIO Helsinki organised a Facebook chat on Sakharov Prize 
( , human rights and the EP with MEP 
Heidi Hautala, chair of the EP sub-committee on Human Rights. This was the very first chat EPIO Helsinki 
organised and the result was good. There was some lessons learnt on technical matters but the chat itself was 
successful with active participation.  
* In Sweden, the EPIO worked mainly with media. In addition to the press work with releases, newsletters and 
homepage we have used our recently launched FB-page to inform about the prizes. Journalists for the scholarship 
to Strasbourg were specifically informed about the prize award and invited to submit an application for that 
particular session if there area of interest is human rights. An advert was placed in Swedens biggest daily morning 
paper, Dagens Nyheter, with information of the ways in which the public not present in Strasbourg could follow 
the prize award (europarl-tv, etc). 
* The UK  EPIO in London organised an event on Sakharov inviting MEPs who had a specific interest in 
Human Rights to lead a debate on Sakharov on the occasion of the opening of the new premises.  This took place 
on Thursday evening 9th December for human rights groups and academics.  Mr. Charles Tannock, MEP, Mr. 
Richard Howitt, MEP and Prof. Bill Bowring, from Birbeck University in London were on the panel.  Prof. 
Bowring has strong links with last year's winner of the Sakharov Prize, MEMORIAL. The second element to our 
publicity for Sakharov was to invite the News Editor from INDEX on Censorship, a Human Rights' 
Organisation's quarterly publication to attend the December plenary. Printed material was distributed during the 
event.  In Edinburgh,  the EPIO based on Dublin's experience organised a simulation of EP Sakharov award 
procedure at the Universities of Glasgow and Strathclyde, both of which have Departments on Human Rights. 
Fairs and Exhibitions 

Information Offices participate and co-organise fairs and exhibitions. The main purpose of these events is to 
publicise and raise awareness on the European Parliament and its activities. This is achieved via the distribution 
of promotional materials, publications and direct contact with citizens (replies to citizens' queries). Overall, 
EPIOs participated in 104 fairs and exhibitions in 24 Member States.  
Worth noting that for this 2010 programming exercise EPIOs were requested to diminish the number of 
participation in fairs, unless they would be integrated or in parallel with a communication activity, on a priority 
topic preferably.  
Support products: Publications and Promotional products (PR material) 
Traditional publications are a major educational tool for increasing citizens' awareness on the European 
Parliament and its activities, members and powers. Moreover, publications of EPIOs allow developing a single 
message determined by the European Parliament taking into account the specific national dimension. Whereas 
publications work as an information tool, promotional products are meant to publicise and create an image of the 
European Parliament.  

For both these products, the EPIOs were called to brainstorm for increasing their performance and impact (see 
conclusions of working group on communication support material). 
These two information and communication activities are the main support tools for Fairs and exhibitions. 
Audio-visual products 
The EPIOs, in coordination and with the support of central audio-visual services, may finance, when appropriate, 
audiovisual productions and co-productions on the work of the Parliament and its MEPs.  
Furthermore, EPIOs ensure as great presence of MEPs as possible on national, regional and local television and 
radio programmes. All in all, 53 audiovisual productions and/or co-productions have been completed between 
January and May 2010. 
Following the migration to adagio platform, only Information Offices in Ireland, Portugal UK are still not 
covered. The newly created liaison office in Washington, with a specific different visual, is also in the same 
On internet domain, EPIOs were also invited since last year to consider the possibility of using the social media 
networks, in particular Facebook and Flickr. Nonetheless, this type of tool should only be considered and used if 
EPIOs could ensure a constant feed and management. Within these conditions, 22 EPIOs in 21 Member States 
have at this moment a Facebook profile: Sofia, Prague, Berlin, Tallinn, Dublin, Athens, Barcelona, Paris, Rome, 
Milan, Nicosia, Vilnius, Luxembourg, Budapest, Valletta, The Hague, Vienna, Lisbon, Ljubljana, Bratislava, 
Helsinki and Warsaw. 
In addition, as stated in the Annual Working programme, in co-operation with adagio team a new IT tool was 
adapted and open to EPIOs use: e-quiz. The e-quiz  is a tool which can since March 2010 be used by any EPIO in 
their own website to publish online quizzes linked to their activities. From March till now,  Stockholm, Prague 
and The Hague have used it and quizzes produced by Brussels, and followed by Luxembourg and Paris. 
Inter-institutional cooperation 
From all aspects of inter-institutional cooperation, within this period the highlight should go to European Public 
Spaces (EPS). From 2009, EPS is operated in 13 capitals of EU Member States: Tallinn, Dublin, Madrid, Stockholm, 
Lisbon, Rome, Berlin, Copenhagen, Vienna, Riga, Helsinki, Nicosia, and Prague. From January 2010, these 13 EPS 
have been consolidated and their programming adapted to EP politocal bodies requests. 
EPIOs Coordination Unit 
On the programming field, coordination Unit: 
  developed in association with DG ITEC a Monitoring and Reporting database (MEMOIRE) for EPIOs 
programming. Phase I was successfully implemented and received a very positive feedback from first 
users in the working flow - the EPIOs.  
  AD received geographical coordination of EPIOs, ensuring an closer monitoring of the respective EPIOs 
The Unit also ensures the connection between the central services and EPIOs. One AD participated in the 
following Tasks Forces, guaranteeing the spread and increase of information of EPIOs activities on the respective 
  Convenant of Mayors 
  9 May 
  Sakharov Prize 
In addition, Unit members participate in all inter-services meetings related to EP priority events (Women's Day, 
Charlemagne Youth Prize 2010 and launch of 2011 edition, Journalism Prize; Lux Prize, etc) to ensure a better 
cooperation and granting greater coherence between central and local activities. 

Further, unit staff supports the Directorate to manage and update the Directorate B intranet sections by : 
  publishing a Newsletter  
The new version of the Newsletter started in September 2009, with the new template, with events from 
September to December 2009. The definite template (bilingual FR/EN) was launched in January 2010. 
Five editions were broadcasted in 2010, with a section dedicated to "The Interview of the month": 
January-February; March-April (with the e-booklet on the IWD activities); May-July (with the e-booklet 
on Europe Day activities);September-October; and November-December (with a summary of the three 
countries participating in the Pilot project on Regional Discussions Fora: Bratislava, Madrid and 
Stockholm), as well as emphasis on 2010 Lux Prize activities and 2010 Sakharov Prize activities. 
Following a decision by the Director General and the Director of Directorate B, since April 2010 the 
distribution was extended to the whole DG COMM, with copy to the President's Cabinet; SG Cabinet and 
the Offices of our two Vice-Presidents, Rodi Kratsa and Stavros Lambrinidis.  
  ensuring EPIOs Intranet sections to be updated with all relevant documents and archives and a separate 
section was also created  with the help of the Adagio Team colleagues for the Directorate, including a 
restricted area for a specific users' group at the request of the Director. This is operational since January 
It also assists Directorate B with   
  EPIOs Agenda and Forward Planning: as decided in the Administrative Working Programme, the DG 
COMM Forward Planning opened a new section for the EPIOs agenda end October 2010, with a view to 
publicize them with the Forward Planning and also to insert available data on the Intranet EPIOs 
activities calendar. The system started in November 2010 on a weekly basis, with a very good response 
from EPIOs.  
  Reports requested: compilations and analysis by topic or type of activity, in addition to the annual and 
interim reports.  
  Directorate  B Working  Groups conclusions: the 5 W/G finalised their activities and the conclusions 
were presented in Strasbourg from July to October 2010.  The W/G presentations, together with the 
conclusions, are also published on the Intranet main documents section.  
  E-leaflets reports on EP priority events in 2010: two leaflets were realised in 2010 with priority 
activities, one on the 2010 IWD and one on the 2010 Europe Day activities of EPIOs.  These e-booklets 
are available on the Intranet and were also published with the Newsletter.  
  Editorial Committee: follow-up of the Editorial Committee meetings on a weekly basis and report to the 
Directorate and the Unit.  
  Visual Identity Working Group: follow-up of the W/G on Visual Identity created in March 2010. 
Participation in the meetings on a monthly basis and reporting to the Director and the Head of 
Unit. The first phase was presented in December 2010. The W/G is still going on in 2011 for the 
presentation of the next phases and finalisation of the project.  
The coordination unit also provides the follow up of inter-institutional questions and topics related with EPIOs 
and functioning in Member States. 
Lastly, two members of staff joined the 2011 Evaluation Committees for grants.  
In general, the overall objectives of the Directorate B were  
Follow up of the pilot project RDF 
To start with, I would like to highlight the very successful new communication tool for increasing outreach, the 
Regional Discussion Fora. In light of the success of the three pilot projects, RDF will be inserted in 2011 
programming as a common communication tool for all EPIOs.  

Evaluation indicators were established for these pilot projects and results were shown in the previous respective 
In short, this new communication tool achieved to guarantee: 
- High number of participants 
- Broad media coverage (press, TV, radio, web) 
- Stakeholders communicate on the event 
In addition, they were essential for: 
•  Strategic approach: topical discussion reflecting all different positions in Parliament around a legislative 
subject (Lambrinidis approach) 
•  Topics which are of particular interest in a country/region raise the interest on European issues 
•  Participation of MEPs is essential as well as inter-DG collaboration 
•  Cooperation with partners required: Europe Direct Networks, Commission, local -authorities, etc 
Enhancing Communication activities assessment 
In light of the Seminar on planning and evaluation of communication activities held in Strasbourg on 15-16 June 
2010, the most significant conclusions were : 
  on Planning  
Overall programming should be linked to reach further impact. Single activities could be developed on 
the basis of a larger communication strategy (ies).  
  on Monitoring  
Collect and treatment of data should be improved and simplified. An effort could be also made to 
insert common terminology to help and support the treatment of existing data.  
  on Evaluation 
   in general, evaluation needs further development. A reflection to develop evaluation methodology, 
criteria and follow up is needed, in particular to improve accountability to the budgetary and political 
Subsequently, RDF applied a new evaluation criteria set up from the beginning of the project and linked to the 
nature and objectives of the respective project (outreach - direct and indirect; number of participants; spread of 
media coverage). 
In 2011, evaluation criteria will be set up for the major communication activities following the example of RDF.  
For other activities, such publication and PR material, in addition to the number of copies and outreach, these 
items should comply with the conclusions set by the WG on communication materials. 
Working groups 
Working groups established in 2010 to bring together central and EPIOs staff for discussion and improvement of 
identified areas of concern proven to be a very positive and constructive structure, which will be re-launch in 
2011 for key areas of activity. 
Monitoring and reporting 
Following the set up and running of the first phase of MEMOIRE, the application development is ongoing to fit 
the needs of: 
(phase 2 - to be completed by 1st March 2011) 
  speed and coherent monitoring and reporting tools 
  data available at any time 
(phase 3 - to start from 1st March  2011) 
  identification of other development and /or correction needs 
  identification of other users (read only) feasibility 
  improvement of phases 1 and 2 tools.  

D) Media 
During 2010, the Media Directorate has built on progress in priority setting, in even closer co-operation with DG 
For priority legislative dossiers, the Directorate set up media priority groups to develop and implement an 
integrated media plan. In other words, priority legislative dossiers benefited from a full campaign service 
throughout their parliamentary lifespan.    
Four media priority groups have worked in 2010 to cover a considerable number of legislative dossiers, grouped 
by issues under "financial crisis and economic situation", "health" and "climate change and energy" headings. A 
fourth group, lead by the Media Director, has communicated on the EP's powers in the Lisbon Treaty era.  
Further development of the Media Intelligence Cell 
The Media Monitoring and Services Unit, in close co-operation with the Media Director, have developed further 
the Media Intelligence Cell in order to identify media risks and opportunities for Parliament. The Cell is 
responsible for alerting the Editorial Committee and sister units to what the media needs country by country, by 
providing both pre- and post-media analysis. This has enhanced the efficiency and relevance of the Directorate's 
Other day to day activities  
  Running pro-active press relations targeted at Brussels-based media and journalists in the Member States, 
including producing press products in 22 languages and organising press events (technical briefings, 
press conferences, press breakfasts, etc.), 
  Organising seminars for journalists in Brussels and in the Member States, 
  Managing journalists' invitations to plenary and committee events, 

E) Visitor's Centre 
Contracts were completed with AIB Vincotte, SECO and Scholz & friends, plus contract prolongations with 
Atelier Brückner and BM8. In addition to that, 123 licence agreements for the use of footage were completed.  
Contract prolongations with Technum, Nous and Mediafarm are close to agreement. The tenders on correction of 
videos for the role-play game, the provision of floor staff and the shop tender are ready, but have not yet been 
launched. The procedures/contracts on the "opening event" and the "marketing campaign", remain open. The 
preparation of the tender on vote-matching data was suspended. The preparation of an additional negotiated 
procedure on media production services will start soon.  
The unit has succeeded in reducing the estimated number of individual copyright transactions from 1500 to 728, 
693 of which have been cleared. 
The unit has finalised all raw scripts and is now reviewing the scripts provided by the contractors. Approximately 
80% of the scripts have been reviewed, translation into all languages has been initiated.  
Due to a problem with the ceilings, the works have been delayed. So far, 16% of the fit-out works are 
implemented and invoiced. The real progress is higher as BRUNS works on the exhibition fit-out off-site and will 
supply only when the basis infrastructure on site is settled.  
Seven out of 13 available posts were published. These procedures are all successfully completed.  

F) Events 
In 2010, the Event Unit was involved in organisation of 26 events/campaigns (1 January- 31 December ). The Unit 
was in charge of annual events such as International Women's Day celebrations (2-16 March) that included 
Seminar on Women and EU (2 March, Brussels),  conference-debate on violence against women (8 March, 
,  workshop with journalists - How to end with violence towards women (15 March, Brussels), and a 
 Violence against women: we can stop it´´ (16 March, Brussels) , as well as Open Day of the EP and EU 
institutions in Brussels 
(8 May) and Celebration of the 60th anniversary of the Schuman Declaration in 
 (9 May), Lux Prize screenings and Award Ceremony; annual Sakharov Prize for Freedom of 
 and Human Rights campaign.  
Number of events/campaigns: 25 

1.  Celebration of Lisbon Treaty - Dutch school children visit the EP (18 January, Brussels): 
2.  ICT for Energy Efficiency (23-24 February, Brussels); 
3.  Sakharov Exhibition in Tour&Taxis (mid-February - end of April, Brussels); 
4.  International Women's Day celebrations: Seminar on Women and EU, conference-debate on violence 
against women, and workshop with journalists - How to end with violence towards women, and a 
conference ´´Violence against women: we can stop it!´´ (2-16 March; Brussels and Strasbourg); 
5.  Commemorating Shoah by bullets - Yahad in Unum - Exhibition and Conference (7 April, Brussels); 
6.  Special commemorative event in honour of the victims of Polish air tragedy (14 April, Brussels); 
7.  One World 2010 - Human Rights Documentary Film Festival (14-15 April, Brussels); 
8.  Opening of the EP-US Congress Liaison Office (29 April, Washington); 
9.  Covenant of Mayors (4 May; Brussels); 
10. Open Day of the EP and EU institutions (8 May, Brussels); 
11. Celebration of the 60th anniversary of the Schuman Declaration (9 May, Strasbourg); 
12. Lux Prize:  7 screenings 7 cities 5 countries (9 May, Lyon, Luxembourg, Madrid, Strasbourg, Brussels, 
Roma and Paris), Europe Day at Cannes Film Festival (17 May, Cannes 
13. European Charlemagne Youth Prize Award Ceremony (11 May, Aachen) 
14. UN Millenium Development Goals e-card (15 June, Strasbourg) 
15. Joint Parliamentary meeting ´´Towards a european Energy Community for the 21st Century?´´ (7-8 June, 
16. Meeting of people experiencing poverty (25 June, Brussels) 
17. Karlovy Vary Film Festival in the frame of Lux Prize (5 - 7 July, Karlovy Vary, Czech Republic) 
18. Lux Prize film screenings (October-November, Brussels) 
19. Conference européenne sur la communication publique EuroPCom conference and exhibition  (12-14 
October, Brussels) 
20. International Day against Poverty 17 October 2010 (18 October, Brussels) 
21. European Charlemagne Youth Prize winners in Brussels (26-27 October, Brussels) 
22. Human Ring around the EP (19 November, Brussels)  
23. Lux Prize Ceremony (24 November, Strasbourg) 
24. Flamme de la Paix (13 December, Starsbourg) 
25. Sakharov Prize for Freedom of Thought (15 December, Starsbourg) 
Number of exhibitions: 315  

308 sponsored by MEPs, 

exhibition of the Polish Works of Art from the EP Collection (25 January, Brussels); 

exhibition ´´Sakharov Silhouettes´´ ( December, Strasbourg) 

installation of the Blue Ribbon in Strasbourg and Brussels 

decoration of the WIB building 

Visual Aung San Suu Kyi 

decoration of DGCOMM building Montoyer 75 

Number of participants/visitors (events/campaigns/exhibitions): ~ 100 552 inside the EP premises and 
thousands of participants outside the EP  
Number of publications produced: 6 
o  Module I of the Basic Brochure of the European Parliament; 
o  Module II of the Basic Brochure of the European Parliament; 
o  Catalogue of the exhibition of the Polish Works of Art from the EP art collection. 
o  Sakharov Prize brochure  
o  Sakharov Prize leaflet  
o  European Parliament bookmark  
o  Open Days leaflet 
Print run of publications: 1 386 721 
Number of types of communication items produced: 78 
Number (print-run)of communication items: 332 094 

G) Visits 
- In 2010 for the first time the Visitors Service welcomed more than 300 000 visitors. There were around 220,000 
visitors in Brussels and about 80,000 during the plenary sessions in Strasbourg. In total these visitors represented 
around 7,900 groups. Around 28,400 were individual visitors most of whom followed the new multimedia-guided 
visit in Brussels. 
- Until the end of December the European Parliament sponsored 2,054 groups invited by Members (19,906,829 
Euro million €) and 141 opinion-multiplier groups invited by the Visitor Service (888,431 million €).   
- In Strasbourg, a total of 8574 participants (secondary school students and teachers) took part in the monthly 
Euroscola events hosted by the Information Office.   
- In 2010 an additional 12,201 visitors subscribed to the Visitors Fidelity Programme - Fivisit, bringing the total 
current number at over 35,600 subscribers who receive our monthly specialised newsletter for visitors.  


Conference on 2 March 2010: Towards 2014: What are the links between 
women and the European Union?

1) Parlmètre EB 73.1 January 2010 : groupings of MS (analysis on 
political priorities and values) 
2) Qualitative EB : Women and the European Union, following the 
European elections in June 2009 
2) EB Spécial 74.1 Aug-Sept 2010 : impact of the economic crisis 
3) Intraregional analysis : 5 Member States  
Publications 3 
EB Parlmètre 73.1 (January 2010)  
- analytical synthesis 
- report 
- national factsheet 
2) EB Spécial 74.1 Europeans and the crisis (Aug-Sept 2010) 
- analytical synthesis 
- report 
- national factsheet 
3) EB Parlmètre / Energy 74.3 (December 2010) 
- 2 analytical synthesis (publication Janvier 2011) 
- 2 reports 
- 2 sets of national factsheet  

Document Outline