Ref. Ares(2020)2128136 - 20/04/2020
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Creative Entrepreneurship and Urban Challenges
Draft PROGRAMME
Creative Tracks Conference
14/15 November 2017, Shanghai (China)
In association with
With the support of
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b.creative is an event by Creative Tracks, a EU co-funded project aimed at connecting young creative
professionals worldwide to encourage cross-cultural collaborations and foster creative entrepreneurship.
The project, launched in 2016, gathers today more than 2200 contacts and associations or networks
supporting the culture and creative industries throughout the world.
b.creative is a global event focusing on the transversal nature of the creative sector and its capacity to foster
social and economic innovation.
b.creative aims to build bridges between the diversity of stakeholders linked
to creative entrepreneurship, coming from the business, the technological, the scientific, the arts, cultural
and creative sectors.
b.creative in Shanghai will focus on creative entrepreneurship and urban challenges. It will also present the
winners of the b.creative Challenge and will showcase the Creative Tracks digital platform designed to
interconnect stakeholders internationally
(www.creativetracks.org).
What? A one-day interactive networking conference gathering around 100 professionals and policy makers.
When? on 15 November 2017
Where? China Academy of Fine Arts Shanghai, China
Who should attend?
Artists, creative entrepreneurs, cultural networks, creative hubs, makers, investors, business consultants,
technology companies, policy makers and researchers.
The format: interactive and fun
The conference focuses on achieving maximum interactivity and participation from the audience. The event
is free of charge. Participants can choose their activities according to their personal needs.
Website of the event:
www.bcreativetracks.com
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Creative Tracks digital platform – geographic outreach (September 2017)
DAY 1 – Shanghai – 14 November
Check-in at hotel on the 13th November.
Invitation for b.creative participants to attend the HPPD Summit on Cities of Culture and the Joint
Session on 2018 EU-China Tourism Year and European Year of Cultural Heritage (All day)
Evening at the International Art Festival cultural event.
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DAY 2 - Shanghai – 15 November
Venue : 1099, No.2 South Huanhu Road, Nanhui Xincheng, Pudong New District, Shanghai
9.00-9.30
Registration/Welcome
9.30-9.50
Welcoming Speeches
10.00-10.50
Keynote - Design to Confront Urban Challenges (50 minutes)
10.50 -11.50
Panel Discussion: Extracting Cultural Resources to Address Urban Challenges
Followed by Session Q&A
11.50-12.15
Break
12.15-12.45
Plenary Session: Creative Tracks interactive platform – Status and What next?
Presentation of Creative Tracks digital platform:
www.creativetracks.org 12.45-14.00
Lunch break
14.00-15.30
Panel Discussion: Urban transformation and Community Involvement
7 minutes presentation – Case Study for each speaker
15.30-16.00
Break
16.00 -16.30
Presentation Winner of the the b.creative challenge
Showing video presenting the winning team
16.30 – 17.30
Creative Tracks and Then?
Panel Discussion on the Future of International Networking
17.30 – 18.00
Wrap up – Closing Speech - Officials
Dinner / Reception
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