Esta es la versión HTML de un fichero adjunto a una solicitud de acceso a la información 'inter service consultations on the Farm to Fork strategy'.



Ref. Ares(2020)1596282 - 16/03/2020
Document 5
EUROPEAN COMMISSION 
DIRECTORATE-GENERAL COMMUNICATION 
Strategy and Corporate Communication 
The Director 
Brussels,  
COMM/B1/
/
NOTE FOR THE ATTENTION OF 
MS BUCHER ANNE, DIRECTOR-GENERAL DG SANTE 
Subject:  Reply to Consultation ISC/2020/01398 from DG SANTE 
Title: 
Farm to Fork Strategy 
Deadline: 13/03/2020 
Positive opinion subject to comments being taking into account 
Contact:  
 (Tel.

_______________________________________________________________________ 
Comments: 
DG Communication would like to thank you for consulting us on the “Communication 
from the Commission to the European Parliament, the European Council, the European 
Economic and Social Committee and the Committee of the Regions on the Farm to Fork 
Strategy for a Sustainable Food System”. DG Communication gives its positive opinion, 
taking into consideration the below comments.  
DG Communication recalls the key recommendations to EU institutions and Member 
States in the Commission’s contribution to the EU27 leaders’ meeting in Sibiu on 9 May 
2019: Communication must be integrated from the start in policymaking — not as an 
afterthought or as a way to ‘beautify’ policies.  
According to the latest Eurobarometer data, Europeans often feel that they are not 
sufficiently informed about the EU’s work. For this to change, our communication has to 
explain how the EU affects people’s lives, and needs to build and nurture a better 
understanding of how the EU works and which issues fall under its responsibility. 
Therefore, DG Communication encourages DG Sante to mention in their communication 
the work that the Commission is doing on the preparation of a corporate communication 
campaign, which would allow Europeans to be informed about European Union’s 
commitment to and effort towards becoming the world’s first climate-neutral continent 
by 2050. The Corporate Communication Strategy for the European Green Deal can be 
found here: https://europa.eu/!rp88wQ.   
Commission européenne/Europese Commissie, 1049 Bruxelles/Brussel, BELGIQUE/BELGIË - Tel. +32 22991111 
Office: 
 
/
 - Tel. direct line +32 229-
@ec.europa.eu 

DG Communication also encourages DG Sante to build on and disseminate the existing 
communication products, developed under the framework of the Commission’s corporate 
communication campaigns.    
Moreover, DG Communication would recommend phrasing the sentence on the 
promotion policy as following:  
x  “A review of the promotion policy for agricultural products will also be 
conducted with a view to enhance its contribution to sustainable production and 
consumption in line with the political priorities of the Commission. The 
promotion programmes should respect the messages and principles of the 
corporate communication of the Commission.”  
As the pages of the communication are not numbered, the initial sentence can be found 
on the potentially identified page 8, second paragraph.  
Finally, while DG Communication acknowledges that the strategy is still under 
development, we would suggest adding concrete dates to all the actions described in the 
annex. In its current state, the strategy could be seen as incomplete. Similarly, we would 
suggest providing dates for the actions referred to in the text. 
(e-signed)  
Lene NAESAGER