Ref. Ares(2020)1596282 - 16/03/2020
Document 5
EUROPEAN COMMISSION
DIRECTORATE-GENERAL COMMUNICATION
Strategy and Corporate Communication
The Director
Brussels,
COMM/B1/
/
NOTE FOR THE ATTENTION OF
MS BUCHER ANNE, DIRECTOR-GENERAL DG SANTE
Subject: Reply to Consultation ISC/2020/01398 from DG SANTE
Title:
Farm to Fork Strategy
Deadline: 13/03/2020
Positive opinion subject to comments being taking into account
Contact:
(Tel.
)
_______________________________________________________________________
Comments:
DG Communication would like to thank you for consulting us on the “Communication
from the Commission to the European Parliament, the European Council, the European
Economic and Social Committee and the Committee of the Regions on the Farm to Fork
Strategy for a Sustainable Food System”. DG Communication gives its positive opinion,
taking into consideration the below comments.
DG Communication recalls the key recommendations to EU institutions and Member
States in the Commission’s contribution to the EU27 leaders’ meeting in Sibiu on 9 May
2019: Communication must be integrated from the start in policymaking — not as an
afterthought or as a way to ‘beautify’ policies.
According to the latest Eurobarometer data, Europeans often feel that they are not
sufficiently informed about the EU’s work. For this to change, our communication has to
explain how the EU affects people’s lives, and needs to build and nurture a better
understanding of how the EU works and which issues fall under its responsibility.
Therefore, DG Communication encourages DG Sante to mention in their communication
the work that the Commission is doing on the preparation of a corporate communication
campaign, which would allow Europeans to be informed about European Union’s
commitment to and effort towards becoming the world’s first climate-neutral continent
by 2050. The Corporate Communication Strategy for the European Green Deal can be
found here: https://europa.eu/!rp88wQ.
Commission européenne/Europese Commissie, 1049 Bruxelles/Brussel, BELGIQUE/BELGIË - Tel. +32 22991111
Office:
/
- Tel. direct line +32 229-
@ec.europa.eu
DG Communication also encourages DG Sante to build on and disseminate the existing
communication products, developed under the framework of the Commission’s corporate
communication campaigns.
Moreover, DG Communication would recommend phrasing the sentence on the
promotion policy as following:
x “A review of the promotion policy for agricultural products will also be
conducted with a view to enhance its contribution to sustainable production and
consumption in line with the political priorities of the Commission. The
promotion programmes should respect the messages and principles of the
corporate communication of the Commission.”
As the pages of the communication are not numbered, the initial sentence can be found
on the potentially identified page 8, second paragraph.
Finally, while DG Communication acknowledges that the strategy is still under
development, we would suggest adding concrete dates to all the actions described in the
annex. In its current state, the strategy could be seen as incomplete. Similarly, we would
suggest providing dates for the actions referred to in the text.
(e-signed)
Lene NAESAGER
2