Ceci est une version HTML d'une pièce jointe de la demande d'accès à l'information 'Commissioner Breton's contacts with interest representatives'.



Ref. Ares(2020)3731150 - 15/07/2020
Minutes 
Commissioner Breton VC with retail ecosystem 
21.04.2020 
 
 
Participants: 
x  Commissioner Thierry Breton 


 Eurocommerce  


 of Independent Retail Europe (IRE) and 
 of 
REWE  


 of INGKA Group (IKEA)  


 of Decathlon  


 of Euronics 


 of Gemini Holding  
 
Observers:  
-  CAB Breton: 
  
-  GROW: Hubert Gambs (Director E), 
 (
), 
 
(

 
Main takeaways: 
-  The sector experiences significant losses and calls on the Commission to help solve 
liquidity problems and maintain employment. Solving the issue of commercial rents is 
crucial. 
-  The sector calls for a quick reopening of shops in a coordinated manner and counts 
on Commission guidance in that respect 
-  The Single Market is crucial for the retail ecosystem – the free movement of goods 
and people have to be ensured 
-  The sector expects long terms changes to the economy and consumer behaviour.  
o  E-commerce is likely to remain the trend. Fair conditions for retailers will be 
needed to compete with online pure players. SMEs need urgent help in digital 
transformation. 
o  Help to boost demand is also needed. Member States should be encouraged 
to apply regulatory flexibility to allow the sector rebound after the crisis. 
 
 
Initial remarks by Commissioner Thierry Breton  
Commissioner Breton acknowledged the efforts of the food retail to supply consumer with 
essential products during the crisis and expressed concern about the difficulties experienced 
by non-food retail facing shop closures or significant limitations of their operations. He 

 

recognised the importance of the retail sector for the EU economy and stressed that the 
Commission is making sure the Single Market works properly and that the sector gets the 
help needed in these difficult times. This is particularly important for SMEs which need 
immediate help to be able to survive. Member States are encouraged to apply regulatory 
flexibility to allow the sector rebound, following established best practices.  
The Commissioner mentioned Commission actions taken to date including economic 
support, guidelines and direct contacts with Member States. He explained the on-going work 
on a recovery plan and the additional financial aid of €110 bn.  
Containment measures in Member States will be gradually lifted, but this needs to happen 
slowly, in a coordinated manner, taking into account national and regional specificities. 
The Commissioner structured the discussion around four questions: 
-  the impact of the crisis on the different business models in the retail ecosystem, 
-  the assessment of measures taken so far and the need for any other short-term 
measures;  
-  the post-crisis situation and related expectations  
 

 of Eurocommerce, representing 6 mn retail and 
wholesale companies in 31 countries, stressed that food and non-food retail are in very 
different situations. While food retail has been able to continue operations, non-food retail 
is experiencing 40-80% turnover reduction, depending on the type of activity.  
He highlighted the following issues: 
Survival liquidity 
-  Issues with credit flows 
-  Short-time work schemes will help, but COM help needed to make sure this is applied 
in all Member States, 
-  Cooperation and solidarity crucial to find solutions to the issue of rents (some 
Member States have found agreements with landlords, some not) 
 
Reopening 
-  Every Member State has to do it at its own pace depending on the situation, but a 
coordination mechanism is needed because supply chains cross the borders 
-  Eurocommerce offers help with guidelines on such a coordinated approach to the 
reopening of retail (safety measures in shops, use of protective equipment etc) 
-  Green Lanes will remain important for the free movement of goods. 
-  Free movement of people has to apply to frontier workers in retail and seasonal 
workers in agriculture  
 
Single Market 

 

-  The Single Market is key for the sector. There are issues with certain Central and 
Eastern European Member States adopting anti-Single Market legislation (taxes or 
obligations to buy food locally). 
 
Proper recovery 
-  It will be crucial to stimulate demand (50% of EU GDP is private consumption).  
-  Regulatory flexibility applied by member States will be needed (on sales and opening 
hours) 
-  It will also be important to keep employment at stable level for the liveability of 
stores in town centres and villages. This message should be spread to Member 
States. 
 

 of Independent Retail Europe and 
 of REWE 
outlined the challenges faced by groups of independent food and non-food retailers. 
He expects: 
-  A long-term economic downturn with 59 mn jobs at risk 
-  A long-term shift of consumer habits to online shopping, also in grocery 
-  A shift toward discounters given consumers increased sensitivity about price 
-  An increase of operational cost to retailers because of measures to protect 
consumers and employees  
 
He calls for: 
-  A rapid reopening of shops (for non-food online sales offset the losses only 
marginally) 
-  Availability and tax waivers on personnel protective equipment (PPE) (equipment 
used in retail should also benefit from tax exemptions like in the health sector - this 
should be clarified to Member States) 
-  Increase in EU stockpiles of PPE to be prepared for a possible second wave of the 
virus 
-  Lifting restrictions to the free movement of people – a detailed set of criteria should 
be developed – important for tourism but also retail 
-  Using the best practices in the 2018 Commission Communication on retail as a 
blueprint for Member States to give the sector a boost after the crisis 
 

 of INGKA Group (IKEA) explained the difficulties the company is 
experiencing in the EU and around the worlds. More than 3 out of 4 IKEA stores remain 
closed which, despite e-commerce operations, brings the turnover down to only 30% of 
forecasts for this period. IKEA is preparing for difficult years. 
He underlined: 

 

-  His satisfaction about the collaboration with MS regarding the safety measures 
-  The holistic approach IKEA took to protect the ecosystem (guaranteeing salaries to 
employees, supporting vulnerable suppliers, organising donations to society) 
-  The need to plan the phase after and harmonise safety measures, agree on the right 
standards 
-  The need to keep jobs 
-  The need for fair conditions in e-commerce 
-  The fact that IKEA remains committed to digital transformation and SDG 2040 
 

 of Decathlon outlined issues faced by his company (80% of 
shops close are closed with a huge impact on Decathlon’s 100 000 direct employees and 1 
mn persons employed indirectly). He sees the  
He called for: 
-  A safe reopening of shops 
-  Help to boost the consumption (eg. VAT reduction, extended opening hours and 
making work on Sundays possible also in view of the competition from pure players 
who can deliver on Sundays) 
-  Facilitated work conditions for employees 
 
In the long term, he sees his company initiatives useful in the context of healthy life style, 
greening  

 of Euronics echoed the other speakers in painting the current 
situation of his company, operating in the consumer electronics and home appliances sector 
across the EU. He stressed that, while 80% of Euronics shops are closed, IT equipment, 
consumer electronics and home appliances have become essential to consumers during 
lockdowns, providing entertainment, enabling them to work and learn remotely and even 
stock the food. 
He stressed: 
-  The importance of reopening of physical shops 
-  The fact that the “last mile” for e-commerce is not functioning (lack of delivery 
capacity of posts and couriers, transportation costs have increased by 15% while the 
average online sales price of products is down by more than 20%). However “click & 
collect” is a strong competitive point in comparison to pure players as it ensures 
proximity.  
-  Issues with credit insurers revising negatively the credit rating of stores 
 
He called for: 
-  COM and ECB to put pressure on credit insurers to support retailers 
-  help to SMEs in the digital transformation 

 

-  help in coordinating the approach to commercial rents across Member States and 
issuing guidance to landlords  
-  A delay in the implementation of electronic labelling scheme foreseen for November. 
Otherwise retailers may find themselves with unsold obsolete products. 
 
 

 of Gemini Holding, owner of shopping centres in Poland, representing also 
the Association of Polish Landlords, highlighted the main issues faced by the real estate 
sector. Shopping centres in Poland remained open only partially because of grocery shops 
and pharmacies, but 90% of the surface dedicated to non-food retail has not been bringing 
any income. This has reduced the income to 4-5% with remaining fixed costs related to 
investment. Many operators struggle with severe liquidity problems. , While shopping 
centres had to 
He outlined the current situation of the retail surfaces owners in Poland: 
-  All rents for closed retail shops had been initially waived by the Polish government  
-  Many operators struggle with severe liquidity problems, having heavily invested in 
their properties (banks postpone instalments, but still charge interests) 
-  Shopping centres remained open only partially because of grocery shops and 
pharmacies, but 90% of the surface dedicated to non-food retail has not been 
bringing any income. This has reduced the income to 4-5% with remaining fixed costs 
related to investment 
 
He called for: 
-  Help to solve liquidity problems 
-  Coordinated measures for the reopening of shops 
-  More regulatory flexibility for retailers (many restrictions have been recently 
imposed on the retail sector in Poland, such as taxes and bans on Sunday opening of 
shops).  
 
Next steps: closing the meeting, Commissioner Breton underlined the importance of 
signalling any issues or disruptions directly to COM services, to allow him to react quickly 
and directly with Member States.  
A follow-up videoconference will be organised in a 2-3 weeks’ time to take stock and 
continue the exchange on the recovery.