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DISCUSSION PAPER
17 June 2020
Chemicals Strategy for Sustainability
A Level Playing Field for the EU chemical industry
playing field for chemicals production in Europe compared to other regions in the world. We look at this
from the perspective of the need to ensure that the
reinforced in order to enable the business case for the transformation of European chemical industry
production in line with the Green Deal transformation. Companies have to consider such investment
cases in comparison to alternative investment locations and their associated business cases, and can only
justify investment in Europe if the investment case is preferable. We also refer to this as
investments in the EU will only happen if they compare favourably to investment
cases in other parts of the world.
markets. In many ways, the European chemical industry is highly successful. Traditionally, it has been a
world leader in chemicals production
terms obscures a major shift in relative terms when looked at globally: while European chemical sales
declined from 33% to 17%. This decrease is primarily due to declining competitiveness in absence of a
level playing field.
This loss in global market share represents a significant opportunity cost of foregone jobs and economic
attract
significant new investment at global scale over the recent decade or so. Investments in new production
capacity increasingly flow to other parts of the world, in part because the business case for investing in
Europe is becoming difficult to make.
produced all around the world, and a larger number of regions is competing for investment. Recognising
cessful industrial strategy, China, the Middle East
and India have all made successful efforts to build up large and increasingly sophisticated production
facilities and attract high investments by putting industry at the very top of their political agendas. The
impacts on US industrial policy. We have pointed for many years at the possible negative consequences
strategic autonomy as entire value chains become increasingly dependent on (more competitive) imports
from other regions. The situation with regards to the supply of active pharmaceutical ingredients from
India and China is a case in point.
the majority of this
decrease is due to declining competitiveness as opposed to slow growing export destination markets.
Energy and feedstock prices are a critical factor for the competitiveness of the chemical industry. The
shale gas boom in the United States has reduced energy and feedstock costs greatly. Making ethylene in
Europe is now about two times more expensive than in the US or the Middle East. This is boosting profits
abroad and attracting investment, including from European chemical companies: as at February 2019
announced chemical industry investments in the USA amount to US$204bn (with 70% from non-US based
companies). Likewise, in 2018,
-fourth of the Chinese figure.
At the same time, the EU chemical industry is undergoing a transformation process to respond to strong
societal needs and regulatory requirements with respect to climate change, circularity, overal increased
sustainability including safe chemicals management, clean energy and transport, new processing
methods and alternative feedstock. The chemical industry can and will provide solutions for these
societal chal enges, but despite the fact that the EU is clearly playing a leadership role in adapting its
regulatory framework in these areas the question is whether these solutions wil be developed in
Europe or in other parts of the world and imported into Europe, with the associated loss of growth and
employment opportunities here. However, to meet the EU policy objectives, significant investments are
required in Europe. In a context of increasing competition from other regions, the EU regulatory
framework needs to ensure that this transformation process can be successful y achieved
this
underpins our cal for a level playing field.
In addition to these external trends, there is additional pressure coming from inside the European Union.
lagging innovation, currency appreciation, high labour costs, regulatory and tax burdens, among others.
This is the external dimension of competitiveness.
Chemical companies often refer to the complex and heavy regulatory burden as a factor negatively
impacting their competitiveness. In the past fifteen years, the industry has come under increased
competitive pressure. At the same time much regulation has been adopted. It is worth noting that
frequent and numerous reviews and updates, more than once in areas where EU legislation had just been
passed and not even been given the time to be properly implemented, have appreciably increased a
sense of unpredictability in the investment community. Simply put, an investment case becomes more
difficult to make if there is an expectation that existing regulation wil change frequently and can be
based on criteria that are not always clearly understood.
A cumulative cost assessment conducted for the Commission in 2016 showed that
lex
regulatory framework poses a significant burden on EU chemical companies, amounting to about 10
billion euro per year between 2004 and 2014. Regulatory costs are in the same magnitude than total
R&D expenditures of the Chemical industry. The three main drivers of regulatory cost are the regulations
on industrial emissions, generating 33% of the cost, chemicals, with 30% and worker safety, with 24%.
The total cost of legislation that chemical companies from six sub-sectors bore between 2004 - 2014
amounts to 12% of the value added of the EU chemical industry. Compared to Gross Operating Surplus,
the additional cost reaches 30% indicating that the cost of regulation is a significant factor shaping the
profitability of the EU chemical industry.
There is no discussion about the fact that stricter regulation has also generated benefits; however, these
benefits accrue over a different timescale and for broader parts of society. There is also no discussion
that regulatory costs have also increased in other chemicals producing regions have also increased, but
this has general y been less than in the EU. Moreover, non-EU manufacturers of articles can use
substances banned in the EU in their process and export the final article to the EU market, in many cases
without any constraints. Another example concerns the implementation of the Rotterdam Convention on
Prior Informed Consent which has been implemented in a much stricter way by the EU than by other
Parties (as regards export notification and application of explicit consent): we see that this leads to more
(costly) administration for no apparent safety, health or environmental benefit.
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To be clear, the chemical industry does not dispute the need and benefits of EU regulation. In the
context of a level playing field, we are asking that there be an objective assessment of the regulatory
burden caused by regulation, and that it is better understood that this burden reduces the
competitiveness of the EU industry, tilting the level playing in our disfavour. The consequence of this does
restore the level playing field. As a starting point, we have therefore proposed an independent and
objective assessment of regulatory costs, so that policy makers can take wel -informed decisions and, if
appropriate, also address the question of the level playing field. In that context, it should also be noted
that regulatory costs and administrative burdens not only come from EU legislation, but also from
national legislation (implementing EU legislation or standalone national rules). Notably, permitting
processes are often so onerous that it is very difficult to construct new infrastructure, whether related to
the climate and circular transition or not, further reducing the investment attractiveness compared to
other regions of the world.
In summary:
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Other regions enjoying energy and feedstock advantage or market size compete for investment with
the EU and on the world market;
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The cumulative cost of regulations in the EU has more than doubled in the past fifteen years,
amounting on average to 10 bil ion euro per annum or equal to the entire annual R&D expenditure of
the industry. As percentage of turnover, this cost is limited but not when expressed as percentage of
value added or profits;
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Other countries have also introduced stricter legislation but often in a less costly or less burdensome
way. While they have to comply with EU REACH when exporting to the EU, they are not constrained
on markets outside the EU where EU manufacturers are constrained.
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Restrictions on use of chemical substances in the EU can lead to opportunity costs e.g. when this
impedes certain value chains dependent on them;
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biobased chemistry in Europe. Investment in that segment are going to countries that have access to
such feedstock at competitive prices, again no level playing field for EU companies wil ing to invest in
the EU;
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In the EU it has become nearly impossible to produce or construct anything anywhere near anybody
without going to lengthy licensing or authorisation processes;
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New chemicals legislation wil by definition increase costs for EU producers further, but these costs
add to investments that have to be made to reduce CO2 emissions or pol ution while at the same
time competing in and outside the EU with producers that face less onerous legislative requirements;
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Cumulative costs and impact on competitiveness therefore need to be careful y monitored.
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