This is an HTML version of an attachment to the Freedom of Information request 'Netflix meeting (1)'.



Ref. Ares(2021)1122689 - 09/02/2021
 
 
Sent: Tuesday, June 30, 2020 3:47 PM
To: Madeleine de Cock Buning <xxxxxxxxxxxxx@xxxxxxx.xxx>; CAB GABRIEL CONTACT
<xxxxxxxxxxxxxxxxxxx@xx.xxxxxx.xx>
Cc: 
Subject: RE: Extra background after our call
 
Thank you Madeleine.
 
This is extremely interesting. I will share it with my colleagues in charge of Education and
the upcoming Digital Education Action Plan as well as my colleague in charge of youth.
 
Kind regards,
 
 
From: Madeleine de Cock Buning 
Sent: Tuesday, June 30, 2020 3:00 PM
To: CAB GABRIEL CONTACT 
Cc
 
Subject: Extra background after our call
 
Dear Commissioner,
Dear Mariya,
 
I wanted to thank you again for taking the time to speak last week and connect
on our respective and common priorities. At Netflix, we are excited about
supporting your work in the coming years.
 
During our meeting, we promised to get back to you with more information on a
number of points, which you will find below.
 
Netflix’ commitment to European content
Since Netflix launched in Europe, we have invested more than €2 billion in
European content launching more than 300 European original shows and co-
productions. On average, we have over 1000 European works across all
European countries available for European citizens. Our goal for the coming
years is to ensure that we continue to provide the best content to our members
all over the EU, and that we bring the best European stories across Europe and

globally.
 
Our recovery efforts in the face of COVID-19
In March, we announced an emergency fund of $100 million (these funds have
since been expanded to $150 million) to support the hardest hit workers from the
creative community in our own productions around the world -- mostly hourly
employees such as carpenters, hair and make-up artists, electricians, and
drivers to name a few. This community and ecosystem has worked with Netflix
through the good times, and we want to help them through these hard times. In
the EU, we have worked together with local organisations to establish local
hardship funds in: Italy (in collaboration with the Italian Film Commissions),
Spain (set up together with the Spanish Ministry of Culture and Sport), the
Netherlands (set up with the Dutch Film Fund), Poland (together with Kipa, the
Polish Producers Alliance), and France (together with Audiens and supported by
the CNC).
 
Our commitment to growing skills and promoting diversity
Globally and across the EU, we are creating and participating in local
partnerships to support the education and development of future generations of
European creators and to help increase diversity and give new voices the
chance to be heard. Examples include:
1.     A partnership with La Fémis, a leading French Film and TV school,
through which we are developing classes to prepare students for a
writers room experience as well as investing in a new diversity residence
program
, that invites individuals from underrepresented areas to
participate.
2.     Also in France, we have partnered with Les Gobelins, one of the world’s
most prominent animation schools, on a postgraduate fellowship which
enables one newly-graduated Gobelins student a year to work alongside
Netflix animation experts in Japan. Netflix is also funding scholarships for
up to 5 students a year over 4 years from the African continent (this year
Ghana, Ethiopia, Congo and South Africa), to study at Gobelins as part of
their Master of Arts in Character Animation and Animated Filmmaking
Program.
3.     In Spain, we have partnered with the Association of Women In Film and
Audiovisual Media (CIMA) and ICAA (Ministry of Culture), to build a
programme aimed at promoting a greater presence of women in the
audiovisual world
. The goal is to offer training and mentoring to female
screenwriters, directors and producers. This project is connected to our
existing “Women Director Shadowing” program, which involves junior
women directors “shadowing” experienced directors over the filming of a
full season, with the goal for the shadower to have an opportunity to
direct an episode of a Netflix series.
 
European VOD Coalition
This has been an unprecedented time for the cultural industry, and we, as many


in the video-on-demand sector, remain committed to working with European
producers and talent.
Netflix recently became a member of the European VOD Coalition, a company-
led coalition which brings together video-on-demand (VOD) and digital
entertainment companies that share common values and invest in as well as
distribute audiovisual content in Europe. The Coalition presents itself as a
resource for European policy-makers and would be very happy to provide you
with any additional information about the VOD industry.
 
Made by Africans, Watched by the World
Finally, I also wanted to share this video I mentioned, which showcases the
diversity and the richness of our growing African slate and features leading
storytellers and creatives from across the African continent who have been at the
forefront of creating this content.
 
My team will be in touch separately with your Cabinet regarding the possibility of
organising a presentation of our efforts when it comes to minor protection and
parental controls as well as potentially recording a video message for youth
advocates taking part in the European Week of Action for Girls.
 
Together with
 who
 we
remain as always at your disposal for any questions you may have.
 
Kind regards,
Madeleine
 
Prof. Dr Madeleine de Cock Buning
Vice President | Public Policy EMEA