
Ref. Ares(2020)6393201 - 05/11/2020
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MEDICINES FOR EUROPE
ANATOMY OF A FAILURE TO LAUNCH: A REVIEW OF BARRIERS TO GENERIC AND
BIOSIMILAR MARKET ENTRY AND THE USE OF COMPETITION LAW AS A REMEDY
Foreword: this paper was sponsored by Medicines for Europe and Accord Healthcare
ANATOMY OF A FAILURE TO LAUNCH: A REVIEW OF BARRIERS TO GENERIC AND
BIOSIMILAR MARKET ENTRY AND THE USE OF COMPETITION LAW AS A REMEDY
Anatomy of a Failure to Launch:
a review of barriers to generic and biosimilar market
entry and the use of competition law as a remedy
AUTHORS
▪
Robert Vidal
Partner
▪
Catherine Drew
Partner
▪
Belinda Lavin
Solicitor
▪
Becky Ellis
Solicitor
▪
Ewan Bruce
Solicitor
CONTRIBUTORS
▪
Legal Affairs Committee of Medicines for Europe
(coordinated by Sergio Napolitano, General Counsel &
External Relations Director, Medicines for Europe)
MEDICINES FOR EUROPE – NOVEMBER 2020
2
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ANATOMY OF A FAILURE TO LAUNCH: A REVIEW OF BARRIERS TO GENERIC AND
BIOSIMILAR MARKET ENTRY AND THE USE OF COMPETITION LAW AS A REMEDY
CONTENTS:
1.
INTRODUCTION ........................................................................................................ 4
2.
BACKGROUND ......................................................................................................... 4
3.
USE OF ‘PATENT THICKETS’ TO DISCOURAGE COMPETITION ......................... 10
4.
MISUSE OF THE DIVISIONAL PATENT SYSTEM .................................................. 12
5.
PATENT LINKAGE .................................................................................................. 18
6.
PRODUCT HOPPING .............................................................................................. 23
7.
PREDATORY PRICING / ANTI-COMPETITIVE REBATES ...................................... 28
8.
DENIGRATION IN ORDER TO HARM COMPETITION ............................................ 33
9.
CONCLUSION ......................................................................................................... 36
3
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ANATOMY OF A FAILURE TO LAUNCH: A REVIEW OF BARRIERS TO GENERIC AND
BIOSIMILAR MARKET ENTRY AND THE USE OF COMPETITION LAW AS A REMEDY
1.
INTRODUCTION
1.1
The purpose of this whitepaper is to examine the evolution of specific barriers to generic
and biosimilar market entry in the European Union ("
EU") over the last decade with
consideration of the application of competition law as a potential remedy1.
1.2
It provides an updated overview of some of the strategies used to delay generic and
biosimilar entry2 such as:
1.2.1
the use of patent thickets, secondary patents and so called 'evergreening'
strategies;
1.2.2
the exploitation of the divisional patent system;
1.2.3
the concept of patent linkage, including:
(a)
what patent linkage is and how the issue of patent linkage is
compounded due to the number of secondary patents granted to
companies; and
(b)
the misuse or misdirection of the medicines regulatory framework to,
for example, link marketing authorisation grant to patent expiry or
activities taken directly against competent authorities seeking to
restrain their activities.
1.2.4
the use of 'product hopping' strategies;
1.2.5
the use of predatory pricing strategies; and
1.2.6
the use of misleading statements designed to inhibit competition.
1.3
Section
9 sets out our conclusions concerning generic and biosimilar entry into the
European market and provides some recommendations designed to address some of
the findings.
2.
BACKGROUND
2.1
The European Commission (the "
Commission") launched a pharmaceutical sector
inquiry (the "
Inquiry") on 15 January 2008 which addressed some obstacles to market
entry for prescription medicines for human use. The Inquiry was undertaken as part of
the Commission's initiatives "
aimed at providing European patients with safe, effective
and affordable medicines", whilst at the same time stimulating research, innovation and
competitiveness in the sector. The launch of the Inquiry followed closely behind a 2008
paper by Medicines for Europe (then the European Generic Medicines Association) (the
"
2008 Paper"), which also considered patent-related barriers to market entry for generic
medicines.
2.2
The Commission's final report, published in July 2009, (the "
2009 Report") confirmed
the use of various strategies designed to delay the market entry of generic medicines
and retain exclusivity for an extended period. For example, such practices included the
generation of patent thickets (where there are multiple, overlapping patents that cover
a product) and intervention in national approval procedures for generic medicines. It
1 Medicines for Europe has consulted with its members in order to elicit some examples of these strategies in action. This
has been a useful exercise in order to help understand the prevalence of some of these strategies. We have included a
few of the examples in this whitepaper in order to provide some practical illustrations of the strategies discussed. These
examples are based on the information provided by members of Medicines for Europe, which contain only limited
information and are designed solely to aid understanding.
2 This whitepaper is not exhaustive and does not cover all issues that may effectively act as barriers to generic and
biosimilar market entry, for example vexatious litigation or misrepresentation. Where an issue is no t discussed, it should
not be interpreted that the issue does not act as a barrier to generic and biosimilar entry.
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further noted that other factors, such as the regulatory background, may also play a role
in creating delay.
2.3
Since 2009 there has been commentary from EU institutions on the importance of
generic medicines entering the market, from the perspective of improved patient
outcomes in the EU3. With this background, this whitepaper considers the extent to
which the issues identified in the 2008 Paper and 2009 Report have been addressed. It
also considers whether in the subsequent eleven years any new potential barriers to
market entry for medicinal products have arisen and what steps could be taken to
eliminate such barriers and deliver prompt patient access to generic and biosimilar
medicines in Europe.
2.4
The Pharmaceutical Sector
2.5
In 2016, the total retail spend on pharmaceuticals in the EU (excluding hospital care)
was more than EUR 210 billion, a 5% increase since 20104. In 2017, the EU spent 9.6%
of its GDP on healthcare - pharmaceuticals account for approximately 20% of that
expenditure5. These significant levels of expenditure, combined with the crucial need to
provide patients with access to affordable medicines, indicates the vital role played by
companies responsible for the timely provision of generic and biosimilar medicines. The
importance of this issue has only been emphasised by the Covid-19 crisis.
2.6
Generic and biosimilar products are those products that can enter the market upon loss
of exclusivity of the innovator product, be it patent or regulatory exclusivity expiry.
Generic and biosimilar medicines play a fundamental role in promoting pharmaceutical
innovation and, by introducing competition, ensuring the affordability, sustainability and
accessibility of healthcare systems in the EU. Generic and biosimilar pharmaceutical
products are fundamental to the reduction of healthcare expenditure in the EU. Generic
competition can lower the cost of off-patent products by up to 66%6 and biosimilar
competition can lower the cost of off-patent products by up to 30%7. In 2014, generic
products led to estimated savings of €100 bil ion in the EU8. Obstacles that prevent or
delay generic and biosimilar entry will therefore have significant ramifications on the
cost and accessibility of healthcare in the EU.
2.7
The patent system and regulatory framework
2.8
The Inquiry focussed on the behaviour of undertakings, but also acknowledged that
other factors may play a role in creating obstacles to market entry. The 2008 Paper
addressed two such factors – the regulatory and patent system.
2.9
The patent system is designed to foster innovation and provide compensation (through
the provision of a time-limited monopoly) to companies and individuals for the research
and development costs associated with developing patentable inventions. This is
particularly important for pharmaceutical innovation – as at 2012, the cost of research
3 See, for example: European Council,
Council conclusions on strengthening the balance in the pharmaceutical systems
in the EU and its Member States (17 June 2016), paras. 14, 19 and 47
[https://www.consilium.europa.eu/en/press/press-releases/2016/06/17/epsco-conclusions-balance-pharmaceutical-
system/]; and European Parliament,
Resolution of 2 March 2017 on EU options for improving access to medicines
2016/2057(INI)) (2 March 2017), para. 21
[https://www.europarl.europa.eu/doceo/document/TA-8-2017-0061_EN.html]
4 European Commission, Organisation for Economic Co-operation and Development,
Health at a Glance: Europe 2018,
State of Health in the EU Cycle (2018), p.140
[https://ec.europa.eu/health/sites/health/files/state/docs/2018_healthatglance_rep_en.pdf ] 5
Ibid, p. 46
6 Ferrario et al,
Strategies to achieve fairer prices for generic and biosimilar medicines, BMJ, (13 January 2020) p. 1
7 Deloitte,
2018 Global life sciences outlook, p. 5
[https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Life-Sciences-Health-Care/gx-lshc-ls-outlook-
2018.pdf] 8 IMS Institute for Healthcare Informatics,
The Role of Generic Medicines in Sustaining Healthcare Systems: A
European Perspective (June 2015), pp. 5 and 8 [
https://www.medicinesforeurope.com/wp-
content/uploads/2016/03/IMS_Health_2015_-_The_Role_of_Generic_Medicines_in_Sustaining_Healthcare_Systems_-
_A_European_Perspective.pdf]
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ANATOMY OF A FAILURE TO LAUNCH: A REVIEW OF BARRIERS TO GENERIC AND
BIOSIMILAR MARKET ENTRY AND THE USE OF COMPETITION LAW AS A REMEDY
and development of a new drug was estimated to be USD 1.9 billion9. This is investment
which may partially be recouped during the 20 year patent monopoly.
2.10
Prior to a medicinal product being marketed and sold in the EU, a marketing
authorisation ("
MA") must be obtained. For new active substances, this requires the
submission of full pharmacological, toxicological and clinical data. The time required to
collate such data often results in a delay between the grant of a patent protecting the
product and the grant of the marketing approval for that medicinal product.
2.11
In recognition of this delay, where a European Patent protects a medicinal product, up
to an additional five years of exclusivity may be obtained through nationally granted
Supplementary Protection Certificates ("
SPCs"). SPCs are intended to compensate
patent holders for time that elapses between the grant of a patent and the grant of the
regulatory approval referred to above.
2.12
When operating as intended, the patent system allows originators to recoup their
research and development expenditure and often to generate a significant profit.
Generic entrants may then enter the market, providing more affordable medicines to
patients, following the creation of competition. The granting of a temporary monopoly
right excluding competition represents a carefully balanced trade-off designed to
incentivise very significant investments in innovation to the benefit of patients.
2.13
Evidence suggests that the patent system is being exploited to artificially extend the
duration of the monopoly beyond the period for which it was originally designed. For
example, through the exploitation of patent thickets, secondary patents and exploitation
of the divisional patent filing system. Patent thickets comprise a multitude of patents
which may overlap and protect different aspects of the same product10, meaning that
those seeking to bring a generic or biosimilar product to market must navigate a
congested patent landscape, requiring investment of considerable time and expense.
2.14
Secondary patents are those that follow on from patents covering a new compound itself
(so-called primary or basic patents). Secondary patents can claim, for example, new
formulations of a product or use of the product for new treatments. Naturally, innovations
in relation to known products may be patentable; however, there is often a perception
that secondary patents are more likely to be held to be invalid than primary product
patents.
2.15
The European Patent Office's ("
EPO") 2019 Quality Report (the "
2019 Quality Report")
found that the percentage of patents granted by examiners which were found to be
compliant with legal requirements was 76.9%. This demonstrates a marked decrease
from 2017 and 2016 levels respectively (and only a marginal increase on 2018 levels),
as demonstrated by Figure 13 from the 2019 Quality Report, copied below. Whilst low
quality patents may be more susceptible to revocation, invalidating the patent still
requires investment of often considerable time and resource. If those investments are
not made, generic or biosimilar product entry will be delayed. This is particularly
problematic in the pharmaceutical sector, considering the resultant impact on patient
access to affordable medicines and the financial cost to healthcare payers of delaying
generic and biosimilar entry.
9 Mestre-Ferrandiz, J., Sussex, J. and Towse, A.,
The R&D Cost of a New Medicine, Office of Health Economics
(December 2012), pp. 3 and 6
10 The patents comprising such thickets may also be used to obtain multiple SPCs covering the same medicinal product.
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2.16
The issue of low quality patents is further exacerbated by the very lengthy timelines of
both the grant procedure and subsequent revocation actions either before the EPO or
national courts. Both may be used as strategic tools to create and prolong uncertainty
for third parties. According to the 2019 Quality Report, by the end of 2019, 95% of all
patent grants were delivered in approximately seven years of filing (although it should
be noted that the report does not provide data for pharmaceutical patents). The
timelines for pharmaceutical patents can be much longer. There are examples where
the final decision of the Technical Board of Appeal has been provided more than 16
years after filing. Even after the EPO communicates its intention to grant a patent, the
applicant may request further processing of the application multiple times, which again
delays grant and continues uncertainty for generic and biosimilar companies.11 Such
lengthy timelines for the grant and subsequent revocation of invalid patents serve to
extend the uncertainty for those seeking to bring generic or biosimilar products to
market.
2.17
Regardless of the quality of the patent granted and the likelihood of it subsequently
being found to be invalid, patentees are motivated to seek preliminary injunctive relief,
restraining the entry of generic or biosimilar competitors to the market. This is because
in some markets there is no obligation to provide a cross-undertaking to compensate
the competitor for the time they were wrongly held off the market by the injunction; or in
the jurisdictions in which damages would ultimately be payable by the patentee to the
competitor, the disparity in profit margins for the two means that unless damages are
awarded on a restitutionary basis, the incentive to the patentee in keeping a generic or
biosimilar competitor off the market until the patent is ultimately invalidated far exceeds
the financial burden which a damages award would likely impose upon the patentee. In
considering damage suffered in the scenario of an injunction being granted to restrain
generic or biosimilar entry until the patent is ultimately invalidated, it would be remiss
not to acknowledge the financial burden suffered by the healthcare payers – for example
in the current
Warner-Lambert Company LLC v Actavis Group PTC EHF et al litigation
before the Patents Court in England & Wales, the NHS in England, Wales, Northern
Ireland and Scotland are claiming up to £788.4 million in damages suffered as a result
of the orders made by the Court in light of the actions taken by Warner-Lambert to
enforce a patent which ultimately was found to be invalid.
2.18
In France, the practice of the Court awarding provisional damages, together with a
preliminary injunction, is liable to discourage generic and biosimilar entrants to the
market, even where their assessment is that the blocking patent will ultimately be found
invalid. In one case, provisional damages of over €4 mil ion were awarded against a
generic manufacturer, following grant of a preliminary injunction. This was so,
notwithstanding the Court of Appeal ultimately quashing the injunction (and nullifying
11 See, for example, the EPO files of EP2792349 A2 and EP3093012 A1 where five communications stating the EPO's
intention to grant were communicated but the applicant requested further processing, and EP2965751 A1, where two
communications stating the EPO's intention to grant were communicated but the applicant requested further processing.
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the award) after finding that the SPC on which the action was based was likely to be
invalid12. In other cases, provisional damages awards against generics have been much
higher, for example €28 mil ion13 and over €13 million14. In contrast quantum of
damages awards to generics, in cases where preliminary injunctions have been wrongly
granted, is likely to be lower in one example damages in the sum of €3.5 million was
awarded to the generic15.
2.19
The granting of SPCs may also be exploited to create barriers to market entry for generic
or biosimilar competitors. A member of Medicines for Europe noted that "
an area of
abuse is the manipulation of the SPC system by applying for multiple SPCs for the same
product. These SPCs are subject to many national litigations and referrals to the CJEU
and in effect create a thicket of unmerited claimed protections which must be litigated
for a generic to launch". Multiple SPCs may be granted for the same product or based
upon the same marketing authorisation. The Court of Justice of the European Union
("
CJEU")
recently provided some clarity in confirming that SPCs may not be granted in
the case of a new medical use for an existing product16; however, uncertainty remains
over whether there are some instances where multiple SPCs may nevertheless still be
granted. In addition, there is often little by way of published information regarding the
SPC grant process, which can create uncertainty for generic and biosimilar companies
until the SPC is actually granted.
2.20
A further means to extend the duration of the monopoly relating to a product arises in
the context of medicines for use in the paediatric population. If the requisite
requirements are satisfied, a paediatric extension may be granted, which entitles the
SPC holder to an additional six months of exclusivity. In order to be granted a paediatric
extension, a PIP (being a research and development programme aimed at generating
the data to determine the conditions in which a product may be authorised to treat the
paediatric population) must be agreed with the EMA. Whilst studies under the relevant
PIP are carried out, competitors will not know whether the paediatric extension will be
granted and thus will not have certainty as to the final expiration date of the SPC. Yet
further uncertainty may be created in relation to orphan medicinal products (being those
products indicated to treat rare conditions for which the patient population is small),
where an additional two years of orphan market exclusivity may be obtained upon
completion of the paediatric studies. In respect of orphan medicinal products protected
by an SPC, a practice has developed of abandoning orphan designations and "electing"
for a six month extension to the SPC. Which reward the rights holder will elect for is not
clear until that election is made, thereby continuing uncertainty for competitors.
2.21
This whitepaper elaborates further on the potential flaws within the European patent
system; potential misuse of the same and linkage of the European patent system with
the regulatory approval processes. As observed by one member of Medicines for
Europe, patent thickets and secondary patent applications "
lead to legal uncertainty,
oppositions with the EPO which take too long and sometimes even a number of parallel
national litigations" all of which incur significant time and expense and will ultimately
delay generic and biosimilar product entry. Whilst not examined in detail, we note that
the additional topics touched on above also create uncertainty and delay in market
entry.
12
MSD v Mylan, Tribunal de grande instance de Paris, 7 March 2019, Docket № 17/14664, following the grant of a
preliminary injunction and Cour d'appel de Paris, 14 February 2020, Docket № 19/06114, upon the rejection of the
preliminary injunction and nullifying of the award.
13
Eli Lilly v Fresenius Kabi, Tribunal judiciaire de Paris, 11 September 2020, Docket № 17/10421, fol owing a finding of
infringement on the merits.
14
Novartis v Teva, Tribunal de grande instance de Paris, 7 June 2018, Docket № 16/15196, fol owing the grant of a
preliminary injunction.
15
Biogaran v. Laboratoires Negma, Cour d’appel de Paris, 31 January 2014, Docket № 12/05485, following the wrongful
grant of a preliminary injunction.
16
Santen SAS v Directeur général de l’Institut national de la propriété industriel e, Case C-673/18
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2.22
Concern about generic and biosimilar market entry in the EU institutions
2.23
Intellectual property rights and competition law both share the common goal of
promoting innovation and consumer welfare and are expected to act in concert. Article
8(2) of TRIPS17 specifically recognises the role of competition law where intellectual
rights may be subject to abuse: “
Appropriate measures, provided that they are
consistent with the provisions of this Agreement, may be needed to prevent the abuse
of intellectual property rights by rightholders or the resort to practices which
unreasonably restrain trade or adversely affect the international transfer of technology.”
2.24
The 2009 Report examined various barriers to generic market entry and the potential
for competition law to address some of the concerns that had been identified. In 2016,
the European Council called on the Commission to "
continue and where possible
intensify… the monitoring, development and investigation - in cooperation with national
competition authorities in the European Competition Network (ECN) - of potential cases
of market abuse, excessive pricing as well as other market restrictions specifically
relevant to the pharmaceutical companies operating within the EU"18.
2.25
Also in 2016, the European Parliament's Committee on Legal Affairs voted for a motion
to remind the Committee on the Environment, Public Health and Food Safety that "
the
Pharmaceutical Sector Inquiry Report carried out by the Commission in 2009 indicated
that… some companies’ abusive practices in connection with patent claims have
contributed to delays in the market entry of generic medicines and should be avoided"19.
2.26
The Committee on Legal Affairs voted to request that the Committee on the
Environment, Public Health and Food Safety adopt the following requests into a motion
for a resolution that the EPO and Member States only grant patents on health products
"that strictly fulfil the patentability requirements of novelty, inventive step and industrial
applicability as enshrined in the European Patent Convention, and should pay particular
attention to 'evergreening' [of patents]".20
2.27
These motions and the view of the European Council outlined above were both cited by
the European Parliament in its March 2017
Resolution on EU options for improving
access to medicines (the "
2017 Resolution"), which stated
inter alia that the European
Parliament "
deplores the litigation cases aiming to delay generic entry" and finds "
that
biosimilar medicines enable increased competition, reduced prices and savings for
healthcare systems".21
2.28
In May 2018, the Commission released a report on a study22 considering the ‘effective
protection period’ which best incentivises innovators. The report confirmed the
significant benefits of generic competition, including the reduction in the cost of a
treatment after the expiry of an originator's protection23.
2.29
A further report, entitled
Competition Enforcement in the Pharmaceutical Sector, was
published by the Commission in January 2019 (the "
2019 Report")24. This report
reviews how the Commission and national competition authorities have enforced
17 The Agreement on Trade-Related Aspects of Intellectual Property Rights
18 European Council,
Council conclusions on strengthening the balance in the pharmaceutical systems in the EU and its
Member States (17 June 2017), para. 48
[https://www.consilium.europa.eu/en/press/press-
releases/2016/06/17/epsco-conclusions-balance-pharmaceutical-system/]
19 European Parliament, Committee on Legal Affairs,
Opinion of the Committee on Legal Affairs for the Committee on
the Environment, Public Health and Food Safety on EU options for improving access to medicines (2016/2057(INI)) (18 November 2020), para. 4
[https://www.europarl.europa.eu/doceo/document/A-8-2017-0040_EN.html#title4]
20
Ibid, para. 10
21 European Parliament,
Resolution of 2 March 2017 on EU options for improving access to medicines 2016/2057(INI))
(2 March 2017), para. 21
[https://www.europarl.europa.eu/doceo/document/TA-8-2017-0061_EN.html]
22 European Commission & Copenhagen Economics,
Final Report: Study on the economic impact of supplementary
protection
certificates,
pharmaceutical
incentives
and
rewards
in
Europe
(May
2018)
[https://ec.europa.eu/health/sites/health/files/human-use/docs/pharmaceuticals_incentives_study_en.pdf]
23
Ibid p. 159
[https://ec.europa.eu/health/sites/health/files/human-use/docs/pharmaceuticals_incentives_study_en.pdf] 24 European Commission, DG Comp,
Report from the Commission to the Council and the European Parliament:
Competition Enforcement in the Pharmaceutical Sector (2009 – 2017), (2019)
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antitrust and merger rules in the pharmaceutical sector from 2009 to 2017, in response
to concerns by the European Council and Parliament that anti-competitive behaviours
may compromise patients' access to affordable and innovative medicines. The report
noted that national competition authorities adopted 29 antitrust decisions in the years
following the 2009 Report, with total fines imposed exceeding EUR 1 billion.
2.30
Recently, on 4 June 2020, the Commission began a consultation to inform a 'roadmap'
for building an EU Pharmaceutical Strategy for timely patient access to affordable
medicines. This seeks to build a holistic, patient-centred, forward-looking EU
Pharmaceutical Strategy which covers the whole life-cycle of pharmaceutical products
from scientific discovery to authorisation and patient access, creating "
synergies with
relevant EU policies, such as in the areas of research and innovation, industry,
competition, environment and chemicals. Coherence will be kept with EU clinical trials
and medical devices legislation"25. This again highlights the role that the EU envisages
for competition law in promoting improved generic and biosimilar access to the
pharmaceuticals market.
2.31
Whilst it is evident that competition law can be a powerful tool to seek to promote prompt
access to the market for generic and biosimilar pharmaceutical products, this
whitepaper evaluates the extent to which, despite the concerns articulated by EU
institutions listed above, obstacles to generic and biosimilar entry still exist in the
pharmaceutical sector and the further role that competition law can play in overcoming
such obstacles.
3.
USE OF ‘PATENT THICKETS’ TO DISCOURAGE COMPETITION
3.1
As described above, patentees are known to file multiple 'follow-on' patent applications
to further extend a product's patent protection. This is done in the hope that at least one
of the numerous 'follow-on' patent applications will be granted and survive a litigation
challenge. The consequence of this is that oftentimes an extensive 'thicket' of patents
is formed around a pharmaceutical product, which may act as a barrier to entry.
Attempting to clear the way when faced with multiple patents across multiple
jurisdictions is an extremely expensive and time consuming process even if all of the
'follow-on' patents are considered to be relatively weak. The various patents constituting
such a 'thicket' may cover the following aspects of a product:
3.1.1
the active pharmaceutical substance itself (typically the first patent(s)
granted)26;
3.1.2
a polymorph (or hydrated) form of the active substance;
3.1.3
a simple salt of the active pharmaceutical substance;
3.1.4
an isomeric form of the API;
3.1.5
a substantially pure form of the API;
3.1.6
an impurity inherent in an already disclosed process of making the compound;
3.1.7
formulations, whether in solution or in solid form;
3.1.8
concentrations in dosage forms;
25 European Commission,
Communication: Pharmaceuticals – safe and affordable medicines (new EU strategy) (2 June
2020)
[https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12421-Pharmaceutical-Strategy-Timely-
patient-access-to-affordable-medicines]
26 This may be a very specific claim to just one molecule, or the particular molecule might be disclosed only as part of a
broader family.
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3.1.9
the use of the product in particular patient groups, or dose adjustments
relating to the same;
3.1.10
methods of manufacture and analytical methods;
3.1.11
the use of a product in a method of diagnosis; and/or
3.1.12
second medical use patents (particularly if in a related field to that disclosed
in the first patent, or a variation of that dosage regime).
3.2
Each granted patent must be revoked if a competitor is to bring its product to market
without risk that will incur significant financial and time burden.
3.3
Patent thickets, and the low quality and questionably innovative nature of the patents
they are constituted of, were identified as a barrier to generic access in the 2008
Paper27, which addressed a number of examples of this type of abuse including the
medicinal products citalopram, SSRIs, combinations comprising hydrochlorathiazide
and perindopril. The Commission also raised the proliferation of patent thickets as an
issue in the 2009 Report, finding that "
individual blockbuster medicines [in the EU] are
protected by up to 1,300 patents and/or pending patent applications…
certain [of these]
patent filings occur very late in the life cycle of a medicine"28.
3.4
Notwithstanding these findings, the 2019 Report noted that this form of activity
continues to take place in the market29. It cited the recent example of the dispute
between Boehringer and Almirall30 which demonstrated that the issue of patent thickets
persisted in the years after the findings in the 2009 Report were published:
Boehringer and Almirall (COPD)
3.4.1
In 2011, the Commission closed an antitrust investigation into allegations by
Almirall that Boehringer had filed for several unmeritorious patents over three
types of combination of active substances with a new active substance
developed by Almirall for treating chronic obstructive pulmonary disease
(COPD). Almirall alleged that these patents would delay/block the entry of its
competing medicines. However, ultimately, the parties reached a settlement
agreement, allowing the Commission to end its pursuit of the case.
3.5
The strategic use of patent thickets continues today. For example, an on-body injector,
which is used to administer a product to reduce the risk of infection in patients, is
protected by at least 40 patent families relating to the device. The practice of creating a
'thicket' of patents around devices is particularly problematic in the biosimilar space,
where it is difficult for biosimilar companies to switch between devices. Such patent
thickets, therefore, create uncertainty and may prevent biosimilar companies from
launching their products.
3.6
A further example of a constructed patent thicket concerns a treatment for idiopathic
pulmonary fibrosis, which is protected by 6 different patent families, most of them related
to different dosage regimes linked to safety issues indicated in the product labelling of
the reference medicinal product. Some of the divisional patents within the different
families have been invalidated at the EPO, but the parent patents are currently still in
27 European Generic Medicines Association (now Medicines for Europe),
Patent-related Barriers to Market Entry for
Generic Medicines in the European Union (May 2008), pp. 12-16
[http://www.ieis.org.tr/ieis/assets/media/EGA%20-
%20IP_Barriers_web.pdf]
28 European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009), p.201
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf]
29 European Commission,
Report from the Commission to the Council and the European Parliament: Competition
Enforcement in the Pharmaceutical Sector (2009-2017): European Competition Authorities Working Together for
Affordable and Innovative Medicines (2019), pp. 39-40
[https://ec.europa.eu/competition/sectors/pharmaceuticals/report2019/report_en.pdf]
30
Ibid.
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force. This patent landscape makes it very difficult for third parties to clear the way and
launch their own generic or biosimilar product.
4.
MISUSE OF THE DIVISIONAL PATENT SYSTEM
4.1
The EPO states that
"the usual reason for filing a European divisional application is that
the parent application does not satisfy the requirements as to unity of invention… and
the applicant wishes to obtain a patent for all the inventions"31
. Without the ability to file
divisionals, an applicant whose application falls foul of the unity of invention
requirement32 would be precluded from obtaining patents over each separate invention
contained within the rejected application. Divisional applications, therefore, represent a
useful tool in obtaining protection for one's inventions.
4.2
Divisional patent applications are those which derive from an earlier patent application
with the earlier application referred to as the "parent". In relation to European Patents,
divisionals are provided for by Article 76 of the EPC, which makes clear that the subject
matter of any divisional application cannot extend beyond the scope of the earlier
application as filed. The advantage of divisional applications is that they are deemed to
have the same date of filing (and enjoy any right to priority) as the parent. As a result,
anything published between that filing/priority date and the date the applicant applies
for a divisional cannot be relied upon to invalidate that patent.
4.3
The divisional patent system may be exploited in order to create legal uncertainty for
third parties seeking to launch competitor products. A third party can only know what a
patent protects after it is granted and the scope of the claims is finalised. A pending
patent application creates uncertainty, as the scope of the claims may change
throughout the prosecution of a patent presenting an undefined blocking position. The
uncertainty this creates is compounded in scenarios where a patent thicket has been
generated and divisional applications are filed from numerous secondary patents. The
uncertainty manifests in the increased risk of patent infringement issues on launch of
the generic or biosimilar product, which can crystallise in either: (i) a litigation risk, which
can lead to proceedings being commenced in any and all national courts, which can be
costly to defend against; (ii) having the launch blocked by the granting of an interim
injunction following launch; or (iii) creating a risk for potential damages to be awarded
by a national court, even if the divisional patent is later revoked in national proceedings
or at the EPO (whether at the Opposition Division or at the Technical Board of Appeal).
4.4
Often the primary patent covering the product
per se has expired but uncertainty
remains due to pending secondary patents and their divisional applications that may
protect specific attributes of the product, such as, for example, specific indications,
patient groups or formulations. Divisional applications may be filed at the EPO any
time33 whilst the earlier parent patent application is pending34. If the parent application
provides basis, divisional applications could be filed after competitors have lodged
applications for marketing authorisation for their products, or even launched the product
into the market; in this way, the divisional patents could encompass within their claims
the competitor product. The uncertainty this creates can present a significant barrier to
generic and biosimilar manufacturers seeking to bring their products to the market.
4.5
It is only possible for an opposition before the EPO or a revocation action before a
national court to be brought once the patent has been granted, thus those looking to
market competitor products are forced to wait a significant period of time to obtain any
certainty as to whether their product infringes a patent35. Even where the parent patent
31 European Patent Office,
European Patent Guide: How to get a European patent, section 5.8.001
32 I.e. In that the patent relates to more than one invention.
33 The rules were changed for a short period to require that divisional applications must be filed within 24 months of the
first communication by the EPO examining division in relation to the parent, which resulted in a significant increase in
the number of divisional applications filed.
34 Rule 36 (1) Implementing Regulations to the EPC.
35 In Germany, nullity proceedings cannot be brought before the national courts prior to expiry of the EPO opposition
period following grant or where opposition proceedings are pending before the EPO. Due to the bifurcated nature of the
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is invalidated before a patent office or court, the risk remains that a patent covering
substantially the same subject matter may issue from a related pending divisional
application replicating the legal uncertainty. A patentee can choose to maintain the legal
uncertainty by keeping a series of divisional patent applications pending for an extended
period of time. Every time one patent approaches grant, another may be published and
thus restarts the lengthy grant process creating an interminable version of legal 'Whack-
A-Mole', as demonstrated by the diagram below. For example, at the EPO, the grant of
a divisional application triggers a new opposition deadline (9 months) and a minimum
of 4 months is given to the patentee to reply to a notice of opposition. Although
acceleration is possible, an opposition does not last less than 1.5 years not including
appeal timelines. Currently, companies seeking to challenge a parent and its divisionals
have no means to oppose these in one action at the EPO, nor to seek pre-emptive
declaratory relief before the EPO to seek to stem the flow of new divisional application
filings.
Figure provided by Medicines for Europe.
4.6
Furthermore, a practice has developed whereby the divisional patent system is used to
frustrate the judicial and administrative procedures inherent in the patent system, thus
prolonging the life of patents that may not be able to stand up to judicial scrutiny. This
practice, often referred to as the 'divisional game' can involve:
4.6.1
Filing “cascades” of divisional patents, where each divisional patent is filed
at different time periods, most often just before the grant of the previous
member of the family (where often the differences between the claims of such
divisional patents are immaterial);
4.6.2
Defending opposition proceedings in respect of such divisional patents
(where often such opposition proceedings can take between 3 and 6 years
from initiation of the opposition until final resolution by the Technical Board of
Appeal of the EPO);
4.6.3
Enforcing such patents in national courts, where such patents can be used
in litigation to grant preliminary injunctions against generic competitors who
wish to launch at risk in the face of such patents;
4.6.4
Strategically withdrawing an earlier patent, just before the point at which
the earlier patent from the family is due to be considered by the Opposition
Division or Technical Board of Appeal of the EPO, thereby frustrating the
German system, this can create challenges for generic and biosimilar companies in the event that infringement
proceedings are brought against them.
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judicial process by shielding the patent family from judicial scrutiny36. Any new
opposition proceedings in respect of later filed divisional patents can then take
another 3 to 6 years from initiation of the opposition until final resolution by the
Technical Board of Appeal of the EPO.
4.7
It is worth noting that some national jurisdictions have adopted local rules designed to
prevent a patentee from filing 'cascades' of divisional patents as referred to above. A
common solution to prevent late filing of divisional applications is to simply impose a
deadline for the filing of any divisional applications that is not dependent on the
pendency of the relevant parent patent or its divisionals37. This provides a reasonable
period of time for any divisional to be sought while limiting the potential for abuse. The
EPO attempted a similar approach when Rule 36 of the European Patent Convention
(which governs divisional applications) was amended in 2009 to limit the time period
within which a divisional application could be filed to two years from the Examining
Division's first communication to the applicant (with limited exceptions). However, this
led to an initial influx of divisional applications that stretched the EPO's limited resources
and, after a consultation and some effective lobbying, the deadline was removed on 1
April 2014.
4.8
Some national courts (such as the UK and the Netherlands) have also tried to provide
certainty to generic and biosimilar companies in the form of what have become known
as '
Arrow declarations'. In effect, this is a declaration from the court that a particular
product or process was not new or was obvious at a specific point in time' for example,
at the priority date of a relevant patent. Such declarations are able to provide certainty
regardless of the number of divisionals filed or granted. However, this practice has been
of limited practical use. First, its value may be limited to the specific country in which the
declaration is sought. Secondly, when such a declaration is sought, the patent holder
may simply withdraw the national designations of the relevant patents and divisional
applications and undertake not to designate future divisional applications in the relevant
country. Whilst this can provide certainty for that jurisdiction, it does not overcome the
uncertainty that generic and biosimilar companies face in other European jurisdictions.
4.9
Some countries such as Italy and Germany have a local concept of 'unfair competition'.
This principle of law is designed to prevent the illegitimate use of a legitimate right.
Again, it is only available in limited jurisdictions and national courts have only been
prepared to use this concept in isolated cases38.
4.10
Previous examples
4.11
Misuse of the divisional system was identified as an ongoing issue in the 2008 Paper39.
Medicines for Europe identified examples of the potentially abusive use of divisional
patents in relation to Alendronate (Fosamax), Budesonide/formoterol fumarate
dihydrate (Symbicort) and Esomeprazole (Nexium).
4.12
The 2008 Paper recommended preventing the filing of divisional patents which are
essentially identical to the parent application in question, on the basis that double-
patenting is prohibited under C-IV, 6.4 of the EPO's
Guidelines for Examination.
36 Other instances may involve the applicant filing auxiliary claims that do not satisfy one of the requirements for the grant
of a European patent, in order to avoid a reasoned decision on other requirements for the grant of a European patent,
which may prejudice the validity of the whole family.
37 For example, in the UK, if an applicant receives notice of intention to grant the patent, a divisional application may be
filed within two months of the date of such notice. Where a notice has not been received, a divisional application must be
filed within three months before the expiry of the 'compliance date' of the parent application, being 4 years and 6 months
from the priority date/filing date of the parent patent or 12 months after the date on which the first substantive examination
report is sent to the applicant (if later). The 'compliance period' for a divisional application is the same as that for the
parent, which prevents a 'cascade' of divisional applications being filed.
38 See, for example, the decision of the Munich District Court
"Verbot des Fallenlassens von Patenten" on 24 February
2020 (O 1456/20) and the decision of the Consiglio di Stato in relation to latanprost on 12 February 2014 (693/214).
39 Medicines for Europe,
Patent-related Barriers to Market Entry for Generic Medicines in the European Union (May
2008), p. 14
[http://www.ieis.org.tr/ieis/assets/media/EGA%20-%20IP_Barriers_web.pdf]
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4.13
The Commission also condemned the proliferation of divisional patents in the 2009
Report40. It noted that the "
examination of divisional applications continues even if the
parent application is withdrawn or revoked, which can add to the legal uncertainty for
generic companies", adding that: "
filing divisional applications for the same secondary
patent... can… be used strategical y to create further uncertainty and delays for new
entrants".41
4.14
Furthermore, the Commission's report revealed the extent of this problem at the time.
The Commission reported that it had received feedback from the industry showing that
"
of the 43 [originator companies]… addressed, eleven… declared that in the period
2000 to 2007 they had filed for divisional patent applications where the corresponding
parent application had subsequently been refused or withdrawn" The Commission
elaborated, confirming that "
the numbers of individual divisionals varied between 1 and
30"42.
4.15
Current, relevant examples
4.16
Despite the recommendations made by both Medicines for Europe and the Commission,
a multitude of divisional applications continue to be applied for and granted relating to
single medicinal products, to the detriment of potential generic entrants. Last year, the
2019 Report identified this as an ongoing issue a decade on from the 2009 Report.43
The Commission cited the following examples of such behaviour in the 2019 Report:
Pfizer (Xalatan)
4.16.1
In January 2011, the Italian national competition authority fined Pfizer €10.7
million for anticompetitive conduct. The original patent for Pfizer's glaucoma
drug Xalatan (EP 1 225 168) was set to expire in September 2009. Pfizer filed
for, and obtained, a divisional patent (EP 0 364 417) followed by an SPC and
paediatric extension. The Italian competition authority found evidence that the
sole purpose of the strategy was to delay the onset of generic competition in
the Italian market. Pfizer's strategy had successfully managed to extend the
duration of its monopoly by seven months until May 2010. This cost the Italian
Health service an additional €14 mil ion. The Italian Council of State confirmed
this decision on appeal in 2014.
Boehringer (COPD)
4.16.2
Also in 2011, the Commission closed an antitrust investigation into allegations
that German pharmaceutical company Boehringer Ingelheim ("
Boehringer")
filed for unmeritorious patents regarding new treatments for chronic
obstructive pulmonary disease (COPD). As part of its strategy in this case,
Boehringer filed a number of divisional patents, which it did not assert (but
could in theory have asserted at any future time). This allowed any patent
dispute to be prolonged beyond the period of time it would take for a decision
to be reached on the basic patent. Please see further details of this at
paragraph
3.4.1 above.
4.17
Notwithstanding the above two cases, activities described above in relation to the
misuse of the divisional patents system appear to have continued. One Medicines for
Europe member noted that "
[o]ne of the biggest barriers is the uncertainty caused by
the abuse of the divisional patent system where, post generic market formation,
40 European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009), para. 275
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf]
41
Ibid.
42
Ibid, para. 511
43 European Commission,
Report from the Commission to the Council and the European Parliament: Competition
Enforcement in the Pharmaceutical Sector (2009-2017): European Competition Authorities Working Together for
Affordable and Innovative Medicines (2019)
[https://ec.europa.eu/competition/sectors/pharmaceuticals/report2019/report_en.pdf]
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originators design tailored retrospective patent claims targeting generic formulations".
Another stated
"
the abuse of the divisional patent system has indeed deteriorated over
the past years and it increases the length of oppositions. Often, nowadays, the patentee
lets the previous patent or patent application be deemed withdrawn and continues the
examination procedure with a second or third generation divisional with identical or very
similar claims."
4.18
The impact of exploitation of the divisional patent system is exacerbated by the lengthy
timelines for grant of patents before the EPO, for example:
4.18.1
In 2004, a parent patent application was filed for the use of propylene glycol
in liraglutide formulations. This patent was not granted until 2017, was
subsequently opposed and maintained in 2020, which decision is now under
appeal.
4.19
A member of Medicines for Europe has explained "
[t]he abuse of the divisional patent
system has increased over the last decade. The focus of abuse is on secondary patents,
such as formulation patents, use patents or claims on particle size or crystalline forms
being granted and leading to legal disputes that delay generic and biosimilar launch.
This can also be seen in patents covering routine clinical studies, adverse effects or
dose adjustments that cannot be carved-out from the SmPC. Recently, we have seen
an increase in the number of parent patents being abandoned before an adverse
decision is made in appeal proceedings, sometimes even at the oral hearing itself, in
favour of divisionals that are at early stage of examination or recently granted. This
prolongs the timelines for final decision and adds more uncertainty about the potential
launch date, sometimes leading to generic companies delaying or abandoning launch".
4.20
The practice of withdrawing patents just prior to a final decision on their validity, coupled
with filing a divisional patent application that may be almost identical in scope of
protection to the parent, can extend the period of uncertainty for generic and biosimilar
competitors. In effect, this avoids a negative judgment while resuscitating the parent
patent in an almost identical form in the divisional and starting the entire process again.
For example:
4.20.1
A therapeutic use patent was opposed by three parties, with an oral hearing
set for January 2020. The original patent was surrendered a few days prior to
the scheduled hearing. Deriving from the original patent, mention of grant of a
divisional patent was published in the patent bulletin in December 2019. For
this patent, the opposition period expires in September 2020, extending the
period of uncertainty for those seeking to bring competitor products to market.
4.20.2
In relation to a valuable oncology product, for which numerous divisional
patent applications had been filed, claiming various indications for the product,
a parent patent was withdrawn by the patentee just prior to the Board of
Appeal providing its decision on the appeal of a decision by the Opposition
Division to revoke the patent. The effect of this was that there was no written
decision as to the patentability or otherwise of the subject matter of the parent
patent, which may have been useful in opposition or other proceedings
concerning the divisional patents.
4.20.3
A product for the treatment of cancer, for which the basic patent and SPC
expired in 2018, had a composition patent which was opposed by 15 parties
but withdrawn by the patentee in appeal shortly before oral proceedings. A
divisional of the parent was refused in examination44. A further Patent
Cooperation Treaty ("
PCT") application has been filed, which is yet to enter
44 This decision is currently under appeal.
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the European phase. This serves to extend the period of uncertainty for
companies seeking to bring competitor products to market.
4.21
Another potential tactic is to seek a divisional with broad claims similar to those of the
parent patent application as filed, where there may be a risk the parent patent will be
narrowed or limited during examination or in opposition. This permits the wide scope of
the original parent patent to be maintained for a longer period of time regardless of the
outcome of any opposition or appeal, meaning any uncertainty the broader claims
create will persist until conclusion of all of the relevant proceedings. For example:
4.21.1
In relation to a drug for the treatment of hyperparathyroidism, the basic patent
has expired. However, a secondary formulation patent and a series of seven
divisionals have been filed, some of which were filed almost 14 years after the
filing of the parent. Following opposition proceedings, the Technical Board of
Appeal upheld the parent patent in amended form, with narrower claims and
an amended specification. However, the current divisional system has meant
that the patentee was able to maintain the broad scope of the original parent
application by filing for divisionals prior to conclusion of the proceedings of the
parent patent. This means that generic and biosimilar companies continue to
face uncertainty as to the scope of protection conferred by the patent family.
4.21.2
In relation to a drug for multiple sclerosis, there are two patent families with
sixteen divisional patents at varying stages of examination, opposition and
appeal. In relation to one of these patent families, the parent patent relating to
extended release formulations has been revoked in opposition proceedings
with an appeal pending. However, a divisional patent application has been
filed with a broader scope of protection covering not only prolonged release
formulations but also enteric coated formulations. This divisional was granted
by the EPO, although it has since been revoked in opposition with an appeal
hearing scheduled in 2021. The applicant has filed a further series of divisional
patent applications covering a similar broad scope. Three of these divisional
patent applications have received an intention to grant communication several
times (up to five times in one instance) and each time the divisional patent
application was abandoned and the proceedings were subsequently resumed
when further processing was requested. This has caused delay to the grant
of the divisional applications, which in turn extends the uncertainty faced by
companies seeking to launch competitor products. Due to the length of time
taken for opposition and appeal proceedings at the EPO, it is very likely that
opposition proceedings will not be concluded for all pending divisional patent
applications before expiry of the 20-year patent term.
4.21.3
A patent relating to a medication for chronic obstructive pulmonary disease
was opposed and maintained in amended form at first instance. The decision
was appealed by both parties and oral proceedings were cancelled because
the patentee requested the revocation of the patent. The patentee had also
filed a divisional patent that has been granted with similar scope of protection
to the parent. The divisional has been opposed by 10 opponents, although a
subsequent divisional has also been filed.
4.22
As illustrated by the examples listed below, the filing of multiple divisional applications
is commonplace in the pharmaceutical sector. Where these divisional applications are
filed on a sequential basis or remain pending for significant periods of time, uncertainty
is generated for competitors, requiring investment of significant time and cost to
navigate. The proliferation of patents can also result in the patent 'thicket' issues
discussed at section
3 above. For example:
4.22.1
A pharmaceutical combination drug designed to treat very severe idiopathic
restless leg syndrome is protected by fifty-five divisional patents across seven
patent families.
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4.22.2
An immunomodulating drug primarily used for treating multiple sclerosis is
protected by nineteen divisional patents across six patent families. One of the
families includes a patent application concerning use of the drug in the
paediatric population. With regard to the parent patent and one divisional, we
understand the applicant has withdrawn the pending patent applications after
being summoned to an oral hearing or receiving communication from the
Examining Division with strong objections against novelty and inventive step
whilst continuing to file further divisional applications.
4.23
A member of Medicines for Europe raised the use of delaying tactics as a real issue,
stating "
it appears that originators deliberately use tactics to delay patent examination
at EPO leading to very late grant, often even close to its expiry date. Although it is
possible to oppose patents or invalidate them at national level, these procedures are
often extremely lengthy, costly and time consuming. The purpose of the tactic is to
ensure that spurious patents cannot be challenged in advance of a launch and so create
a risk to the generic entrant, hence potentially delaying their launch. In some cases,
uncertainty is perpetuated by retaining pending divisional patent applications for
extended periods of time. Mechanisms may be deployed to seek to ensure that this
happens; for example, by disapproving the text for grant of divisional patents45. In one
case in relation to a controlled release pharmaceutical formulation, the patentee
received five communications of intention to grant a divisional patent and to each
responded disapproving the text intended to grant, including correction of minor
typographical errors. For example, correcting "Invention" to "invention". This behaviour
was repeated in relation to two further divisionals where two and five communications
of intention to grant, respectively, were received. Such apparent misuse of systems for
approving text intended to grant has strayed from the original intention of these
procedures, which is primarily concerned with the patentee completing the final
formalities of patent grant, such as filing the translation of the claims and paying the
necessary fees.
4.24
In relation to divisional applications with clearly overlapping claims, the EPO Boards of
Appeal has referred a question to the Enlarged Board of Appeal (G 4/19) in Case T
0318/14 in relation to the status of patents for the prevention and treatment of allergic
diarrhoea46. The question under consideration is whether "
a European patent
application [can] be refused under Article 97(2) EPC if it claims the same subject-matter
as a European patent which was granted to the same applicant and does not form part
of the state of the art pursuant to Article 54(2) and (3) EPC" and what the acceptable
conditions for such a refusal would be.47 The outcome of this decision could have
implications for the future of the strategy of granting divisional patents with largely
overlapping claims.
5.
PATENT LINKAGE
5.1
'Patent linkage' describes a practice whereby the standing of a generic or biosimilar
product with regard to a marketing authorisation or other administrative approval or
procedure required before market entry48 is linked to the status of a patent (or patent
application) pertaining to the reference medicinal product. These administrative
processes should remain entirely independent from the status of any patent, given the
rights afforded by a patent are very well protected under the current patent system. The
artificial linkage of patent status to these processes is readily exploited as a tactic
designed to hinder market entry for generic or biosimilar products. In practice, this tactic
is effective and is particularly problematic where the patent being relied upon is
ultimately found to be invalid.
45 See footnote 7 of this whitepaper.
46 European Patent Office,
Case T 0318/14 (Double patenting) of 7.2.2019 (7 March 2019
) [https://www.epo.org/law-
practice/case-law-appeals/recent/t140318ex1.html]
47
Ibid.
48 For example, pricing approval, agreement to reimbursement status.
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5.2
Patent linkage was described as "
unlawful" by the 2009 Report and it is prohibited under
European law49. In the 2017 Resolution, the European Parliament acknowledged that
'patent linkage' continues to be a problem across the EU50. It requested that the
Commission focus on "
guaranteeing timely entry into the market for generic and
biosimilar medicines" and "
ending patent linkage according to the Commission’s
guidelines"51.
5.3
Article 126 of Directive 2001/83/EC (relating to medicinal products for human use) (the
"
Directive") states that “
[a]n authorization to market a medicinal product shall not be
refused, suspended or revoked except on the grounds set out in the Directive”. Patent
protection covering a medicinal product is not listed under the exhaustive set of grounds
in the Directive. Furthermore, in the context of Article 10 of the Directive, provision is
made to exempt from patent infringement the conduct of such studies and trials as
necessary pursuant to the abridged approval procedure52, the Bolar exemption. As
described at
5.11.2 below, any attempt to practise patent linkage by Member States
undermines the Bolar exemption, which was intended as a crucial tool to achieve the
Commission's aim of bringing affordable medicines to the market promptly.
5.4
Although the law is clear in relation to the prohibition of patent linkage in obtaining
marketing authorisation approval, some uncertainty remains in the context of pricing
and reimbursement activities. Directive 89/105/EEC (the "
Transparency Directive",
which governs the transparency of pricing of medicinal products across Member States)
does not contain an equivalent provision as that set out above in relation to marketing
authorisation approval.
5.5
In a proposal to amend the Transparency Directive in 2012, the following express
prohibition was proposed:
"Article 14(2) - The protection of intellectual property rights shall not be a valid ground
to refuse, suspend or revoke decisions relating to the price of a medicinal product or its
inclusion within the public health insurance system."
5.6
However, the proposal was not progressed due to political reasons. As recently as 2017
(in the 2017 Resolution) the European Parliament called upon the Commission to revise
the Transparency Directive as a means to end patent linkage53 and the Commission's
view on patent linkage is also clear.
5.7
'Patent linkage' may occur in a number of ways:
Marketing authorisation linkage
5.7.1
The grant of marketing authorisation to a generic product may be tied to the
expiration of patent rights attaching to the reference medicinal product.
Alternatively, an originator may exploit or misuse procedures for the granting
of an MA for a competitor claiming that the application for an MA represents
an infringement of its relevant patent(s). This often results in litigation
proceedings being issued by an originator.
5.7.2
Portugal has historically had a strong practice of patent linkage. The 2008
Paper referred to the 70 cases brought against Portuguese regulatory
authorities in 2007, and between 2011 and January 2019, Portugal operated
49 European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009), para. 872
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf]
50 European Parliament,
Resolution of 2 March 2017 on EU options for improving access to medicines (2016/2057(INI))
(2 March 2017), para. 57
[https://www.europarl.europa.eu/doceo/document/TA-8-2017-0061_EN.pdf]
51
Ibid.
52 Article 10(6) of Directive 2001/83/EC
53 European Parliament,
Resolution of 2 March 2017 on EU options for improving access to medicines (2016/2057(INI))
[https://www.europarl.europa.eu/doceo/document/TA-8-2017-0061_EN.html]
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a system of mandatory arbitration between patent holders and generics when
a generic applied for an MA54.
5.7.3
Despite this system of mandatory arbitration having come to an end, an
application for an MA continues to be considered to be grounds for patent
infringement proceedings in Portugal, ensuring that linkage is still an issue for
generics trying to enter its market. The law requires generics to file MA
applications on the national medicines agency's website. Though not a linkage
issue in itself, this is problematic in light of an originator's right to bring an
infringement action before the Portuguese Intellectual Property Court, or using
voluntary arbitration, within 30 days of a generic entering an MA application
on the list55.
5.7.4
The 2008 Paper also cited that, at the time: (i) Slovakia was operating a
system of MA-based linkage comparable to that of Portugal; and (ii) Hungary
required applicants for an MA to sign an undertaking stating that they do not
intend to infringe the relevant innovator patent if they wanted their product to
be approved56.
5.7.5
Currently, in France, the Medicine Act provides that a generic should provide
notice to a patentee of its application for a generic MA. Furthermore, the
French Medicines Agency (ANSM) will inform innovators within one month of
any relevant MAs granted to generics during the innovator's period of patent
protection57. The same legislation contains an obligation for generics to refrain
from marketing a product until after the expiry of the relevant intellectual
property rights and to inform ANSM, prior to launch, of forms and dosages for
which the rights have not yet expired58.
Pricing & reimbursement linkage
5.7.6
In some Member States, the act of seeking pricing or reimbursement approval
is considered to be an infringement of a patent and thus those bringing
competitor products to market are required to wait until patent expiry to take
these steps without risk. Some Member States do not allow pricing and
reimbursement decisions to be taken during the term of a patent relating to
the reference medicinal product, and there are examples of patentees going
further and issuing court proceedings seeking to restrain the competent
authority from carrying out pricing and reimbursement activities in relation to
a competitor product during a patent term
5.7.7
In Italy, despite condemnation from both the Commission and Italy's national
competition authority, generics may not list pricing and reimbursement
schedules until originator patents expire (under the so called "Balduzzi
Decree")59.
5.7.8
In Poland, generics need to confirm that their product is available on the
market before they may apply for a reimbursement status. Given that first
launch is considered to constitute patent infringement or is blocked by market
exclusivity, the product is not available for patients until it is included in the
reimbursement list, which is often some time after patent or market exclusivity
expiry.
54 European Generic Medicines Association,
Patent-related Barriers to Market Entry for Generic Medicines
in
the
European Union, May 2008, pp. 23 and 24
55
Ibid.
56
Ibid.
57
Public Health Code, ss. L5121-10 and R5121-5
58
Public Health Code, ss. L5121-10
59
Ibid, p. 7
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5.7.9
In Germany, the
Informationsstelle fur Arzneispezialitäten ("
IFA") holds a price
list of products which, if listed, enables reimbursement from public health
insurance funds60. IFA's current policy is not to list a generic product if a patent
holder has filed an objection against its listing. More recently, the IFA has
begun requesting information on the patent expiry of reference medicinal
products where a generic company seeks to apply to have its generic product
listed in the IFA database61.
5.7.10
In France, originators may inform the French pricing authority (CEPS) of any
patents relevant to reference medicinal products. Unless the generic
manufacturer provides a statement to the CEPS confirming that it will not
infringe with its product62, it may not be listed as a 'reimbursed' product until
six months prior to the expiry of the relevant patent63.
Procurement linkage
5.7.11
An originator may exploit/misuse procedures for communication with
competent authorities for procuring pharmaceuticals in Member States to
perturb generics from entering these markets. Delaying access of a generic
or biosimilar product under development to procurement procedures through
asserting patent rights has the inevitable effect of delaying market entry.
5.7.12
In addition, differences between Member States as to what constitutes an act
of infringement of a patent, particularly in relation to procurement, further
complicates the issue of patent linkage. Listing in the Lauer-Taxe in Germany
during the patent term is considered to be an infringing act, even where the
product will be physically placed on the market after the expiry date of the
patent (
Simvastatin, 5 December 2006). Likewise, in the Netherlands, listing
a generic product on the
G-Standaard medicines database, a necessary step
prior to the product being sold, is considered to be an act of patent
infringement (
Glaxo v Pharmachemie, 22 June 2012)64. Submitting bids for
tender processes pre-patent expiry, where the product will be supplied after
patent expiry are likewise often considered to be acts of patent infringement65
66.
Prescription listing based linkage
5.7.13
In order to be available for prescription by healthcare practitioners in some
Member States, a drug must be listed in a prescription listing, or formulary.
Patentees may assert that this listing is an act of patent infringement and,
based upon the listing, seek judicial relief on the basis of granted patents.
Subject to the precise mechanisms in each Member State, it may not
necessarily be the case that simply listing a product within such a database
means that the product is available for sale and thus such actions may not
necessarily be considered to be an offer for sale, within national patent
legislation67.
60
Ibid, p. 6
61 Whilst there is as yet no evidence that the IFA are using this information to reject the listing of generic and biosimilar
products in their database, there is the potential for such patent linkage to occur, thus creating a barrier to generic and
biosimilar entry.
62 This information is shared with the patentee.
63
Ibid.
64
Ibid, p. 7
65 Cf. the situation in the UK, where an offer to supply a product post-expiry that was made prior to expiry of a patent may
not be considered to amount to infringement (Jacob J in
Gerber Garment Technology Inc v Lectra Systems Ltd & Anor [1995]). In France, the situation is less clear, which itself may create barriers to generic and biosimilar entry.
66 Some jurisdictions have attempted to introduce measures to mitigate the consequences of this, for example, in Italy,
where a biosimilar product enters the market, regional authorities must re-open any supply agreements within 60 days.
67 What constitutes an act of patent infringement is defined by patent law in each national jurisdiction in some instances.
This in itself can have a negative impact on generic and biosimilar market entry.
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5.8
Notwithstanding the above-identified risks of patent linkage and the repeated indications
from the Commission that patent linkage is not to be used within Member States, the
practice continues unabated.
5.9
For example, the holder of various patents protecting Alimta (pemetrexed) sought
injunctive relief against two generics in 2019. The Higher Regional Court in Munich
dismissed the applications against the two generics and the patentee subsequently
withdrew its applications against other generic manufacturers.
5.10
Notwithstanding this decision, in parallel proceedings, the patentee filed an action
against the IFA objecting to the listing of generic pemetrexed and obtained an injunction
prohibiting the IFA from listing the generic product. This application was based upon the
same patent asserted directly against the generic manufacturers and has resulted in the
prevention of a generic alternative to Alimta entering the German market.
5.11
Ultimately, 'patent linkage' activities hinder and delay access to the European
pharmaceuticals market for generic and biosimilar medicines, to the ultimate detriment
of patients and healthcare providers. Furthermore, 'patent linkage' brings about a
number of specific disadvantages. For example:
Limited compensation for delay
5.11.1
If patent linkage is enshrined in legislation and the competent authority is
acting in accordance with the legislation, there is often limited, if any,
compensation available to the manufacturer of the product who suffers
delayed market access. The same is also true for the health services and
patients deprived of competition and lower cost medicines. This is so
notwithstanding the Commission's view that linkage is contrary to EU law.
Undermining of the 'Bolar provision'
5.11.2
The purpose of the so-called 'Bolar provision' is to allow generics to conduct
the necessary studies and clinical trials required to obtain marketing
authorisation and to undertake those activities without risk of patent
infringement proceedings being brought against them. Linkage of the
regulatory approval processes to patent infringement directly undermines this
provision and may result in generics undertaking those activities only upon
patent expiry, thereby delaying access of those products to the market.
5.11.3
Cost of patent-based litigation to generics
5.11.4
'Patent linkage' is conducive to a proliferation of patent-based litigation, which
creates additional costs for generics seeking to enter the market. The 2009
Report found that the estimated total cost of patent litigations in the EU
between 2000 and 2007 was in excess of €420 mil ion68. The general
perception is that the situation has not improved since 2009
5.12
Involvement of regulators in questions outside their competence
5.12.1
Asking regulators of pharmaceutical safety and quality to become involved in
assessing the validity of patents undermines the exclusive competence of the
national courts to rule on these matters. Put simply, regulatory competent
authorities are experts in matters other than patent infringement or validity and
may be pushed to make assessments on those questions based upon
incomplete information. This is particularly problematic, as recognised in the
2009 Report, where
"actions are accompanied by a threat to sue the
68 European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009), para. 660
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf]
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marketing authorisation body for damages if marketing authorisation is
granted."69
6.
PRODUCT HOPPING
6.1
'Product hopping' refers to the introduction by pharmaceutical companies of modified
versions of pharmaceuticals or second-generation pharmaceuticals and the strategies
used to switch patients from an original product to a follow-on product that benefits from
further patent protection. This may include the complete removal from the market of the
original formulation because it is nearing the expiry of relevant patent rights. The
removal effectively forces all patients to switch to another notionally "improved"
formulation, for example, the introduction of a tablet in place of a capsule, that happens
to be patent protected for a longer period of time70.
6.2
The second generation product may be more expensive leading to an immediate
increase in profits. The first generation product may be withdrawn entirely, forcing
clinicians to prescribe the more expensive second generation product ('a hard switch').
Alternatively, the market for the first generation product may be left to atrophy, whilst all
marketing and promotional spend is focused on moving sales on to the second
generation product ('a soft switch'). A successful switch will ensure the product market
retains patent protection for a longer period of time, as the market for the first generation
product has effectively been eliminated prior to generic entry. A generic entrant seeking
to bring a generic version of the first generation product to market will find that all
patients have already been established on the second generation product. Issues such
as prescriber inertia inhibit switching back to the first generation product even though a
generic version of equivalent therapeutic value may now be available at a lower cost.
The second generation product will be established as the incumbent product of choice.
The fact it also benefits from patent or regulatory exclusivities effectively neutralises all
the potential benefits of generic competition.
6.3
The 2008 Paper included 'Fosamax' (an osteoporosis medicine) as an example of a
product market being manipulated through the introduction of a secondary product
combined with marketing efforts to shift the market:
"The originator… used its marketing resources to shift the market from Fosamax® to
Fosavance®, which is the same medicine as Fosamax® with the addition of a small
amount of vitamin D. This ‘new’ medicine, with no substantial added therapeutic value,
is even the subject of a patent application despite the fact that patients who were
prescribed Fosamax® in the past were instructed to consume this medicine in
combination with vitamin D"71
.
6.4
The 2009 Report noted that it was common practice for a variety of measures to be
used in order to "
maximise revenue streams from existing pharmaceutical products by
delaying or damping the effect of generic entry"72
. One such strategy was the
introduction of follow-on products, often shortly before the primary product's patent
protection expired, combined with targeted efforts to switch customers to the secondary
product73.
69
European
Commission,
Final
Report:
Pharmaceutical
Sector
Inquiry
(8
July
2009),
p.315
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf], 70 Those marketing reference medicinal products may also seek to prevent the approval of generic competitor products
by refusing to provide their product for the purposes of carrying out mandatory bioequivalence studies, necessary for the
generic to obtain an MA.
71
Ibid, p. 15
72 European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009) para. 1050
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf],
73
Ibid, chpt. 2.6, para. 989
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6.5
A number of pharmaceutical companies commented in the 2009 Report on the
importance of timing to the introduction of a secondary product in order to facilitate this
switch. One generic company noted that (underlining for emphasis):
"
A pre-patent expiry entry of the second generation product enables the Innovator to
switch patients in a pricing climate where the first generation product price is stable. The
second generation product may be priced at or slightly below the first product, and
positioned as being ‘better and similarly cost effective’. If the prescriber is prepared to
accept this Innovator argument and switch prescribing, he is unlikely to go back
subsequently to the first generation product when a generic is available. If the second
generation product appears after patent expiry of the original product, then the pricing
climate will be different. The generic will have caused the market price to fall, and thus
to switch to the newer product will likely incur a cost penalty to the physician budget,
something he is likely to resist unless the second generation is a compellingly better
product. This is seldom if ever the case."74
Another pharmaceutical company noted that (underlining for emphasis):
"The launch of [our second generation product] is a challenge, not experienced until
now, as generics firms, […] press onto the market with al force and as we have to fear
the loss of our patent […]. This means each patient that is not switched quickly enough
to [our second generation product] is forever lost to the generics. Once the patient is
switched to [our second generation product] the physician does not have to, cannot and
will not switch him to a generic, and what is more important: the pharmacist cannot
substitute!! "75
6.6
The Report noted the use of certain strategies by the originator to facilitate switching
prior to generic launch. These included: (i) decreases in marketing spend on the first
generation product and increased spending in support of second generation products76
and/or intervention with marketing authorisation bodies or pricing/reimbursement
bodies77 as the primary product patent came closer to expiry78; (ii) the withdrawal of the
first generation product79; or (iii) actions with the equivalent effect to withdrawing the
first generation product; for example, litigation80.
6.7
In relation to the final point, generic companies claimed that:
"such withdrawals before
generic market entry leave doctors and patients with no other choice than to switch to
the second generation product"81. In the Commission's investigation, it found that in at
least 30% of the cases where the launch of the secondary product was shortly before
the loss of exclusivity of the first product, the primary product was withdrawn from the
market82.
6.8
The 2009 Report cited generic companies complaining that switching patients to the
next generation product before patent expiry may have an effect on their market entry:
"In some cases we develop a product… but by the time we come to launch… the market
has completely gone or switched to another molecule / form and our opportunity has
diminished."83
74
Ibid, para. 1026
75
Ibid, para. 1028
76 It is noted that this strategy is no longer effective following a revision of Directive 2001/83/EC.
77 European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009), paras. 1042-1043
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf]
78
Ibid, paras. 1037-1039.
79
Ibid, para. 1045.
80
Ibid, para. 1040.
81
Ibid, para. 1045.
82
Ibid, paras. 1031 and 1045.
83
Ibid, para. 1047.
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"[T]he market situation was not favourable to generic versions due to the introduction of
a new pharmaceutical form by the originator company, which would [make it] difficult for
generics to achieve a reasonable market share."84
6.9
The 2009 Report additionally quoted a national pricing and reimbursement authority
which observed that:
"There are a number of examples where the introduction of a second generation –
patent protected-version of a product prior to such generic entry and at the same time
withdrawal of the first (or previous) generation of that originator product from the
market… caused a shift of budgets towards the second generation patent protected,
therefore no generics".85
6.10
In its summary of life cycle strategies for follow-on products , the Commission found
that86:
6.10.1
For 40% of the medicines in the sample selected for in depth investigation,
which had lost exclusivity between 2000 and 2007, originator companies
launched so called second generation/follow-on medicines.
6.10.2
On average, the launch took place one year and five months before loss of
exclusivity of the first generation product. In some cases the first medicine was
withdrawn from the market some months after the launch of the second
generation medicine.
6.10.3
Nearly 60% of the patent related litigation cases between originator and
generic companies examined in the context of the inquiry concern medicines
that were subject to switch from first to second generation products.
6.11
The 2019 Report does not specifically refer to product hopping. However, in its section
on the misuse of regulatory framework it does consider both the
AstraZeneca87 and
Reckitt Benckiser88
cases, which may be regarded as examples of product hopping as
a strategy to delay generic entry.
6.12
Previous developments
6.13
The most well-known examples of this behaviour within the EU are the Commission's
decision against AstraZeneca and the UK's Office of Fair Trading's ("
OFT") decision
against Reckitt Benckiser.
6.13.1
AstraZeneca:
In 2005 the Commission found that AstraZeneca had abused its dominant
position through, amongst other things, the launch of a tablet form of Losec
combined with the deregistration of the marketing authorisations for the
capsule form of Losec in national markets where the patent or SPC was due
to expire, and withdrawal of those capsules89. This finding was appealed and
upheld by the European Courts.
Both the General Court and Court of Justice observed that (underlining for
emphasis):
"the preparation by an undertaking, even in a dominant position,
of a strategy whose object it is to minimise the erosion of its sales and to
84
Ibid, para. 1049
. 85
Ibid, para. 1048
. 86
Ibid, p.367.
87
AstraZeneca AB and AstraZeneca plc v Commission, T321/05,
AstraZeneca AB and AstraZeneca plc v European
Commission, C-457/10 P.
88 Office of Fair Trading,
Abuse of a dominant position by Reckitt Benckiser Healthcare (UK) Limited and Reckitt
Benckiser Group plc, Decision No. CA98/02/2011 (2011)
89 COMP/A.37.507 –
AstraZeneca (2005)
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enable it to deal with competition from generic products is legitimate and is
part of the normal competitive process, provided that the conduct envisaged
does not depart from practices coming within the scope of competition on the
merits, which is such as to benefit consumers."90
In this instance, the Courts found that the deliberate deregistration of the MA
was designed to hinder the introduction of generic products and parallel
imports and therefore could not be considered competition on the merits91.
Internal documents evidenced AstraZeneca's underlying intent and failed to
demonstrate its arguments at trial that it had legitimate reasons for
deregistration92.
While it was acknowledged that AstraZeneca had a right under law to request
the withdrawal of its MA, this did not prevent such conduct also being an abuse
of AstraZeneca's dominant market position, and it was noted that the majority
of cases concerning the abuse of a dominant position consisted of behaviour
that would otherwise be lawful under other branches of law93.
It should be noted that in this case, the abuse and commentary surrounding it
primarily related to AstraZeneca's withdrawal of the marketing authorisation in
certain jurisdictions for the capsule form of Losec. At the time, this prevented
generic companies from relying on it for their own marketing authorisations.
Such activity would no longer prevent a generic company from relying on it94
and, therefore, this aspect of AstraZeneca's abusive behaviour would no
longer impact generic competition.
6.13.2
Reckitt Benckiser:
The OFT's 2011 decision found that Reckitt Benckiser had abused its
dominant position through the withdrawal and delisting of Gaviscon Original
Liquid from the NHS prescription channel in 2005. This withdrawal was made
after the expiry of the patent, but prior to the publication of a generic name.
This meant that following withdrawal, most prescriptions were instead written
for Gaviscon Advance Liquid, which was another version of the product still
under patent protection95.
The OFT found strong evidence that Reckitt Benckiser's decision to withdraw
Gaviscon Original was to restrict competition and encourage switching to
Gaviscon Advance96 and the timing of this withdrawal was deliberately
intended to limit and deter generic competition97. Furthermore the OFT found
evidence in Reckitt Benckiser's internal documents that the withdrawal was
not economically viable (i.e. it expected to suffer material market share losses
from implementing the strategy) and was likely to be loss-making in the first
instance98. From this, the OFT concluded that there was no commercially
rational reason to have employed the strategy and that other than seeking to
exclude effective competition to its Gaviscon product line, there would have
been no logical reason for it to have implemented the strategy99.
90
AstraZeneca AB and AstraZeneca plc v European Commission, C-457/10 P, para. 129
91
Ibid130
92
AstraZeneca, OJ 2006 L332/24, para. 789 and
AstraZeneca AB and AstraZeneca plc v European Commission,
C-457/10 P, para. 136
93
AstraZeneca AB and AstraZeneca plc v European Commission, C-457/10 P, para. 132.
94 European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009), para. 1041
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf]
95 Office of Fair Trading,
Abuse of a dominant position by Reckitt Benckiser Healthcare (UK) Limited and Reckitt
Benckiser Group plc, Decision No. CA98/02/2011 (2011)
96
Reckitt Benckiser, paras. 6.8 and 6.9
97
Reckitt Benckiser, paras. 6.14 and 6.23
98
Reckitt Benckiser, paras. 6.30
99
Ibid.
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Reckitt Benckiser sought to argue that its withdrawal strategy could be
objectively justified and had stressed to stakeholders the benefits of Gaviscon
Advance Liquid over Gaviscon Original Liquid due to a lower sodium content.
However, the OFT considered that "
any such safety advantage in terms of
[Gaviscon Advance Liquid] would not justify the Withdrawal" given in part that
in the seven years both products had been available, the majority of GPs had
continued to prescribe Gaviscon Liquid and Gaviscon Liquid was suitable for
the majority of patients. Furthermore, these arguments were undermined by
internal documents which indicated that Reckitt Benckiser was more
concerned by its potential competitors than the safety issues and that
Gaviscon Advance was equally unsuitable to some patients due to its high
levels of potassium100.
It should also be noted that Reckitt Benckiser's internal documents suggested
it had been considering actions which could delay or inhibit the publication of
the generic name for Gaviscon Liquid101 and the OFT also investigated
whether actions taken between 1996 and 2006 to delay these regulatory
processes were abusive102.
6.13.3
Servier
In an investigation into Servier's perindopril product, the Commission found in
2016 that Servier had a strategy of switching patients from its first generation
perindopril product to its second generation perindopril product, which had
obtained patent protection until 2023. Servier then withdrew the first
generation product before generic companies could enter the market.
The Commission noted that
"[d]epending on the national regulatory regime,
generic substitution was made impossible or limited. It is undisputed that the
second generation product has no therapeutic advantages for patients over
the first generation product.103"
6.13.4
Essential Pharma
The CMA launched an investigation on 6 October 2020 by the CMA under
Chapter II of the Competition Act 1998 into a potential 'abuse' of a dominant
position by Essential Pharma. This relates to Essential Pharma's intention to
discontinue the supply of Priadel, a lithium carbonate medication, for the
treatment of bipolar disorder. The allegation appears to be that the withdrawal
of Priadel would force customers to switch to Camcolit, a more expensive
lithium carbonate treatment also sold by Essential Pharma. The suggestion is
that Priadel 400mg is priced at £4.02 while Camcolit 400mg costs £48.18.
Essential Pharma has agreed to continue to supply Priadel while the
investigation is ongoing104.
6.14
The theory of harm in these cases is that the withdrawal of the original product or MA
was designed to hinder generic competition and ensure patients and prescribers were
switched to secondary or alternative products. In the case of AstraZeneca and Reckitt
Benckiser, the finding of an abuse and the lack of an objective justification was
demonstrated in contemporaneous internal documents that showed the true intentions
behind such actions.
100
Reckitt Benckiser, para. 6.93
101
Reckitt Benckiser, para. 1.12
102
Reckitt Benckiser, paras. 2.17
103 AT.39612 –
Perindopril (Servier), (2014) para. 8
104CMA,
‘CMA
to
investigate
the
supply
of
bipolar
drug’
(Press
Release
6
October
2020)
[https://www.gov.uk/government/news/cma-to-investigate-the-supply-of-bipolar-drug], accessed 14 October 2020
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6.15
There have also been a number of instances where allegations of product hopping in
breach of the Sherman Act have been considered by different courts in the United
States.
6.15.1
Abbott twice changed its product formulation (through marginally lowering the
drug’s strength and changing from capsule to tablet), stopped supplying the
older versions and took active steps to change the code in the National Drug
Data File for the older versions to obsolete, in effect preventing pharmacists
from filling prescriptions with a generic versions of these older drugs105. A
court found that by removing the old products from the market and changing
the code in the National Drug Data File, consumer choice was removed, such
conduct was considered "consumer coercion" and was "potentially
anticompetitive"106. The claim was settled by the parties.
6.15.2
Reckitt Benckiser switched the market from opioid dependence-treating
Suboxone tablets to sublingual film107. Reckitt's alleged actions included
disparaging Suboxone tablets by warning about false safety concerns and
publicly announced the removal of tablets for these fabricated safety reasons.
A court considered that "the threatened removal of the tablets from the market
in conjunction with the alleged fabricated safety concerns could plausibly
coerce patients and doctors to switch from tablet to film".
The Federal Trade Commission ("
FTC") brought an antitrust action against
Reckitt Benckiser in 2019 also alleging that Reckitt "employed a 'product
hopping' scheme where the company misrepresented that the film version of
Suboxone was safer than Suboxone tablets because children are less likely
to be accidentally exposed to the film product"108. In November 2019, Reckitt
settled the case agreeing to pay $50 million and provide the FTC with various
commitments to disclose information about future product reformulations to
the FTC, including a prohibition of withdrawing an original product for a certain
period after the launch of the follow on product.
6.15.3
As Forest’s Alzheimer’s drug Namenda IR (twice daily dose) neared the end
of its patent term, it introduced Namenda XR (once a day dose), with a patent
expiring fourteen years later. Forest announced its intention to discontinue the
IR product in August 2014.
A court found that “
when a monopolist combines product withdrawal with
some other conduct, the overall effect of which is to coerce consumers rather
than persuade them on the merits and to impede competition, its actions are
anticompetitive under the Sherman Act”109
6.16
We have come across alleged instances of product hopping occurring in different
Member States within the EU including the use of a 'hard switch' where a product has
been withdrawn from a market prior to patent expiry.
7.
PREDATORY PRICING / ANTI-COMPETITIVE REBATES
7.1
Article 102 of the Treaty on the Functioning of the European Union ("
TFEU") prohibits
"
any abuse by one or more undertakings of a dominant position within the internal
105
Abbott Laboratories v. Teva Pharmaceuticals USA, Inc. (TriCor) 432 F. Supp. 2d 408 (D. Del. 2006), Section IV A.
This case was also cited in
Walgreen Co. vs AstraZeneca 534 F.Supp. 2d 146 (D.D.C. 2008), where it was alleged
that AstraZeneca had sought to engage in product hopping by withdrawing marketing support for its original product
and aggressively marketing its newly reformulated product. This case was dismissed by the Court, as absent the
withdrawal there was no loss in consumer choice and generics successfully gained 30% of the market.
106
Abbot Laboratories v Teva Pharmaceuticals USA, Section IV A 4.
107
In re Suboxone Antitrust Litigation 64 F. Supp. 3d 665 (E.D. Pa. 2014).
108
Federal Trade Commission v Reckitt Benckiser Group Plc, Case 1:19CV00028 109
New York ex rel. Schneiderman v. Actavis PLC (Namenda), 787 F.3d 638 (2d Cir. 2015), p. 35
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market or in a substantial part of it"110. This general prohibition is mirrored in the national
law of European countries (for instance in Chapter II of the Competition Act 1998 in the
United Kingdom).
7.2
Key to this prohibition is the principle that dominant undertakings have a "
special
responsibility" not to impair competition through conduct falling outside the scope of
competition on the merits111. There have been numerous examples of where companies
have been found to have breached this prohibition for different behaviours in different
sectors.
7.3
A key area of abuse has been through the imposition of unfair pricing practices, such
as predatory pricing or anti-competitive rebates, in an attempt to exclude competition
from the market in the long term. These abuses are not unique to the pharmaceutical
industry; however, they may form an additional tactic used by dominant pharmaceutical
companies to restrict entry and/or discourage competition.
7.4
Predatory pricing is a deliberate strategy whereby a dominant company sets its prices
at loss making levels in order to drive its competitors out of the market. The sale of a
product below the average variable cost (i.e. the cost of goods) will automatically be
presumed to be an abusive strategy by a dominant undertaking, while the pricing of
goods above the average variable cost, but below the average total cost (i.e. the total
cost of producing and selling the product), may still be abusive if evidence is found that
demonstrates an exclusionary strategy.
7.5
A dominant undertaking is also prohibited from entering into exclusive agreements with
its customers. Behaviour which in effect encourages exclusivity has also been
scrutinised. One of the key areas where such behaviour is seen is through rebates that
require and/or encourage a customer to purchase all of their requirements from the
dominant undertaking. It is common practice for pharmaceutical companies to negotiate
discounts and/or rebates112 and these can be beneficial as they result in lower prices.
However, competition law practice has also shown that rebates can be anti-competitive.
For instance, a loyalty rebate conditional on customers purchasing more than 80% of
their requirements from the dominant company may be anticompetitive if it excludes
competitors from the market.
7.6
These behaviours are not unique to the pharmaceutical sector. However, the structure
of the market, and the probable dominance of patent holders during market exclusivity,
may incentivise patent holders to develop pricing strategies designed to limit the impact
of generic and biosimilar entry.
7.7
Although neither predatory pricing nor anti-competitive rebates were featured in any of
the previous reports mentioned elsewhere in this paper, there have been a number of
examples where the pricing practices of pharmaceutical companies have been
investigated by European competition authorities. For instance, the UK Competition and
Markets Authority (the "
CMA") has found instances of predatory pricing (
Napp
Pharmaceuticals113) and more recently investigated Merck for its discount scheme114,
although it ultimately found it had no grounds for action.
Hoffman la Roche v
Commission115 is one of the earliest instances in a body of the EU case law on abusive
rebates and the French competition authority has found a number of abusive pricing
practices by pharmaceutical companies, such as
GlaxoSmithKline116
and
Schering-
110 Article 102 TFEU
111 See for instance,
AstraZeneca AB and AstraZeneca plc v Commission, T321/05, para. 355
112 See European Commission,
Final Report: Pharmaceutical Sector Inquiry (8 July 2009), para. 358
[https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/staff_working_paper_part1.pdf]
113 Case CA98/2/2001,
Napp Pharmaceutical Holdings Limited and Subsidiaries (2001)
114 Case 50236,
Remicade: No grounds for action decision (2019)
115 Case 85/76,
Hoffman La Roche v Commission (1979)
116 Decision No. 07-D-09 14,
relative à des pratiques mises en œuvre par le laboratoire GlaxoSmithKline France, March
2017. However, this decision was later overturned on appeal as the Court considered that the French Competition
Authority had not adequately demonstrated a link between GlaxoSmithKline's dominance on one market and its
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Plough117
. Furthermore, in the Netherlands, the Dutch Authority for Consumers and
Markets (“ACM”), in its 2019 TNF-alfa inhibitors sector inquiry report, commented that
the offering of conditional discounts by originators to hospitals may be restrictive of
competition in certain circumstances118.
7.7.1
Napp Pharmaceuticals119
The OFT investigated Napp Pharmaceuticals following a complaint that its use
of discounts of over 90% effectively prevented its competitors from gaining a
foothold in the market for the supply of sustained release morphine to
hospitals and to pharmacies in the community120. The OFT found that this
strategy was complemented by excessive prices of the same products to
community pharmacies and wholesalers where there were high barriers to
entry and limited competition. Napp Pharmaceuticals prices to the community
segments were in most cases over 1000% higher than the prices charged to
hospitals121.
The OFT found that such behaviour was abusive, as Napp Pharmaceuticals
was pricing below the average variable cost. Case law on predatory pricing
has previously found that
"a dominant undertaking has no interest in applying
such prices except that of eliminating competitors"122 and as such it can be
assumed that such discounting is intentionally designed to eliminate
competition. This decision was upheld by the Competition Appeal Tribunal123.
7.7.2
Competition and Markets Authority Case 50236:
Remicade124
In December 2015 the CMA opened a formal investigation into whether Merck
Sharp & Dohme Limited ("
MSD") had abused a dominant position by offering
loyalty-inducing discounts for the sale of Remicade (infliximab) in the UK.
The CMA considered that MSD's discount scheme was designed to induce
the NHS to be loyal to Remicade and, therefore, have an exclusionary effect.
In particular, the discount scheme was intended to force biosimilars to sell at
very low prices in order to compensate the NHS for the discount it would lose
on purchases of Remicade if it switched, and the criteria of the scheme meant
that most of the NHS's purchasing requirements for infliximab would need to
be of Remicade in order to benefit from the discount. Furthermore the NHS
had understood how the discount scheme would work and was concerned
about the implications125.
However, the CMA eventually dropped the case as the discount scheme failed
to limit competition. The CMA did find evidence of an anti-competitive
intention; however, MSD's assumptions about the market and the effect of its
discount scheme were wrong and failed to have the desired effect126.
However, the CMA cautioned companies that
"if it had been successful,
MSD's discount scheme could have delayed the NHS from benefitting from
predatory pricing practices on another market (
Cour d’Appel de Paris,
1ère Chambre, Section H),
GlaxoSmithKline,
Case no. RG 2007/07008, 8 April 2008)
117 Decision No. 13-D-21,
relative à des pratiques mises en œuvre sur le marché français de la buprénorphine haut
dosage commercialisée en ville, 18 December 2013
118 Authority for Consumers and Markets, Sector Inquiry: TNF-alfa Inhibitors (September 2019), p.5
119 Office of Fair Trading Decision No. CA98/2/2001
120 The OFT was one of the UK's competition authorities prior to 2013 along with the Competition Commission. The OFT
and Competition Commission were replaced with the CMA in 2013.
121 Office of Fair Trading Decision No. CA98/2/2001, paragraph 252
122 Office of Fair Trading Decision No. CA98/2/2001, paragraph 188
123
Napp Pharmaceutical Holdings Limited and Subsidiaries v Director General of Fair Trading [2002] CAT 1
124 CMA,
No Grounds For Action Decision Competition Act 1998: Remicade 50236 (2019)
125 CMA,
No Grounds For Action Decision Competition Act 1998: Remicade 50236 (2019), para. 1.15
126 CMA,
No Grounds For Action Decision Competition Act 1998: Remicade 50236 (2019), para. 1.16
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increased competition and making significant savings" and "
had MSD's
scheme in practice been likely to prevent or limit competition from rivals, the
company could have faced severe financial penalties"127.
7.7.3
Schering-Plough128
Following a complaint, the French competition authority investigated
Schering-Plough for abusing its dominant position and entering into an anti-
competitive agreement with its supplier Reckitt Benckiser. Both of these
findings related to a strategy by Schering-Plough to prevent the generic
version of Subutex from successfully entering the market.
This strategy was implemented primarily through two different measures.
Firstly, the disparagement of generic versions by disseminating an alarmist
message to doctors and pharmacists on the risks of prescribing the generic
and suggesting a change of treatment could cause psychiatric instability in
patients. Secondly, pharmacists were given large financial incentives through
rebates to purchase large quantities of Subutex with the intention of flooding
the market and ensuring that the pharmacists did not have any space
available to stock the generic version. The French competition authority found
that there could be no objective justification for these rebates that also
exceeded the maximum legal cap.
These strategies were found to be very successful and affected competition
at two key stages of generic substitution. The campaign to disparage generics
resulted in a significant increase in non-substitutable prescriptions and the
discounted price levels incentivised pharmacists not to substitute Subtex
when an open prescription was written. This meant that substitution was
minimal and generic competition negated129.
This decision was confirmed by the Court of Cassation in 2017.
7.7.4
Abbvie (Humira) & the ACM’s TNF-alfa inhibitors sector inquiry report
Between 2018 and 2019, the ACM investigated the state of competition in the
Dutch TNF-alfa inhibitors market (TNF-alfa inhibitors are biological drugs used
for rheumatism, psoriasis and Crohn's disease)130.
This coincided with an article in De Groene Amsterdammer in March 2019
alleging that AbbVie had used various tactics to keep lower-cost biosimilar
versions of Humira (the brand name for adalimumab – a rheumatism
medication) off the market131. The primary allegation was that Abbvie had
offered discounts of up to 89% to hospitals (which are responsible for the
purchase of the medicine in the Netherlands) on the condition that they
purchase the branded product for all patients132. For example, an alliance of
hospitals treating c.10 percent of Humira patients in the Netherlands, the
Santeon group, had identified Amgen as a more attractively priced alternative
drug for its rheumatism treatment needs. However, AbbVie subsequently
approached each group hospital individually, outbidding Amgen with an 85%
127 CMA,
'CMA warns business after ending Remicade investigation' (Press Release 14 March 2019),
[https://www.gov.uk/government/news/cma-warns-businesses-after-ending-remicade-investigation], accessed 6 June
2020
128 Decision No. 13-D-21,
relative à des pratiques mises en œuvre sur le marché français de la buprénorphine haut
dosage commercialisée en ville, 18 December 2013.
129 Autorité de la concurrence
Medicinal Products (Press Release 19 December 2013)
[https://www.autoritedelaconcurrence.fr/en/communiques-de-presse/19-december-2013-medicinal-products],
accessed 6 June 2020
130 Authority for Consumers and Markets,
Sector Inquiry: TNF-alfa Inhibitors (September 2019), p.2
131 Hordijk, L., ‘Het patent gaat voor de patiënt’, De Groene Amsterdammer (27 March 2019)
[https://www.groene.nl/artikel/het-patent-gaat-voor-de-patient]
132
Ibid
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price reduction133. The article concluded that the scheme had been successful
overall, with at least 70% of Dutch patients continuing to use the originator
product at the time of publication, despite the availability of biosimilars with
cheaper list prices134.
In its TNF-alfa inhibitors market inquiry report, the ACM noted that
“
competition from biosimilars results in substantially lower net purchase prices
of TNF-alfa inhibitors”135. It added that a “
possible explanation for the limited
entry of biosimilars is the conditional discounts applied by originators
[because] if a hospital does want to switch to a biosimilar, it will pay a much
higher price for the group of patients who are unwilling or unable to switch”136.
The ACM explained that the result of this can be that, even though a biosimilar
manufacturer offers a lower list price than an originator, switching to it as an
alternative can become “
financially unattractive” for a hospital in the face of
such conditional discounts from originators137.
Although the ACM has not taken enforcement action against Abbvie in respect
of the allegations outlined above, it has condemned the use of conditional
discounts by originators, concluding that “
the practice of offering conditional
discounts by originators to hospitals may under certain circumstances be
restrictive of competition”138. It added that, “
where practices with a potential
exclusionary effect are identified, it aims to take enforcement measures where
appropriate”139. The report also recommended best practices for health
insurers and hospitals to encourage the increase in the take up of biosimilars,
and legislative changes by the Government to adjust price regulation to avoid
higher prices for residual patients140.
7.7.5
Roche Romania: Erlotinib
In January 2020, the Romanian Competition Authority fined Roche Romania
c.€3.4 mil ion for abusively implementing a strategy to prevent sales of
cheaper alternatives to Erlotinib. It was found that Roche had been directing
patients to their most expensive product and encouraging sales by covering
the difference that patients paid between the expensive product and cheaper
equivalents. This was found to have cost the National Health Insurance Fund
an additional c. €410,000 in reimbursement costs compared to the cost if
patients had chosen the cheaper equivalent drugs141.
7.8
The impact of generic and biosimilar entry on a market will normally have a significant
impact on market shares and prices. Where this does not happen, this could point to
outside factors which are inhibiting market entry, including the possibility of dominant
companies seeking to exclude their competitors.
7.9
A finding of predatory pricing by a competition authority would rely on access to a
company's cost of goods and internal documents in order to determine whether there
was an exclusionary strategy. Absent this information, an exclusionary strategy may still
be suspected, as was the case by Napp Pharmaceutical's competitors who complained
to the competition authority, but would be challenging for any third party to prove.
133
Ibid 134 I
bid 135 Authority for Consumers and Markets, Sector Inquiry: TNF-alfa Inhibitors (September 2019), p.2
136 Ibid, p.4
137
Ibid 138
Ibid, p.2
139
Ibid, p.2
140
Ibid, p.4 and p.5.
141 Consiliul Concurentei Romania,
The Competition Council Sanctioned Roche Romania with Fines of 12.8 million
Euro, (January 2020)
[http://www.consiliulconcurentei.ro/wp-
content/uploads/2020/04/amenda_roche_ian_2020_english.pdf], accessed 9/10/20
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8.
DENIGRATION IN ORDER TO HARM COMPETITION
8.1
Denigration is the false or misleading criticism of a competitor's product in order to
influence the purchasing patterns or habits of consumers. For instance, false or
misleading criticism from the patent holder to prescribers about the equivalence or
efficacy of a generic or biosimilar product may have the effect of limiting the impact of
generic or biosimilar entry or excluding those generic and biosimilar potential
competitors from the market.
8.2
In the pharmaceutical market, misleading information may have a particularly
detrimental impact, as
"given the characteristics of the medicinal products market, it is
likely that the dissemination of such information will encourage doctors to refrain from
prescribing that product, thus resulting in the expected reduction in demand for that type
of use"142
.
8.3
The 2019 Report notes that "
another type of practice affecting generic competition is
the strategy used by some dominant companies to disparage (denigrate) the generic
entrant to hinder the uptake of cheaper generics"143. The report explores a number of
decisions by the national competition authorities, in particular the French authority,
which has been particular active in its enforcement of this practice. Some of these cases
are explored in more detail below.
8.4
The 2019 Report in particular notes that "
disparagement practices are often only part of
a broader strategy aimed at hindering generic competition"144
. This is clearly the case
and is demonstrated in some of the cases also considered in other sections. For
instance the FTC's settlement with Reckitt Benckiser in relation to Suboxone noted a
strategy of misrepresentation designed to facilitate the product hopping145. The 2013
decision by the French competition authority against Schering-Plough found that the
strategy of anti-competitive rebates and disparagement was abusive146.
8.5
Finally, the 2019 Report also notes that other market participants may also unduly
restrict generic competition to preserve their own financial interests. In March 2009 the
Spanish competition authority147 intervened because associations of pharmacists were
making recommendations against Laboratories Davur's generic products and its
members made the decision to collectively boycott these products. This was apparently
motivated by reduced profits that pharmacists would obtain due to Laboratories Davur's
cheaper products.148.
8.6
Past decisions by national competition authorities have considered denigration under
both the laws prohibiting anti-competitive agreements and abuse of dominance
depending on the circumstances.
142 Case C-179/16,
Hoffman la Roche and others v Autoria Garante della Concorrenza e del Mercato (2018), paragraph
93
143 European Commission,
Report from the Commission to the Council and the European Parliament: Competition
Enforcement in the Pharmaceutical Sector (2009-2017): European Competition Authorities Working Together for
Affordable and Innovative Medicines (2019), p. 28
[https://ec.europa.eu/competition/sectors/pharmaceuticals/report2019/report_en.pdf]
144 European Commission,
Report from the Commission to the Council and the European Parliament: Competition
Enforcement in the Pharmaceutical Sector (2009-2017): European Competition Authorities Working Together for
Affordable and Innovative Medicines (2019), p. 29
145
Federal Trade Commission v Reckitt Benckiser Group Plc, Case 1:19CV00028 146 Decision No. 13-D-21,
relative à des pratiques mises en œuvre sur le marché français de la buprénorphine haut
dosage commercialisée en ville, 18 December 2013.
147 European Commission,
Report from the Commission to the Council and the European Parliament: Competition
Enforcement in the Pharmaceutical Sector (2009-2017): European Competition Authorities Working Together for
Affordable and Innovative Medicines (2019), p. 30; see also
Productos Farmacéuticos Genéricos – Decision of the
CNC of 24 March 2009 in Case 649/08.
148 Note that this decision related to four different pharmaceutical associations. In 2014, the Spanish Supreme Court
quashed the decision relating to one of these associations (the other three were not granted leave to appeal) and
found that the communications circulated by the association were not aimed at harmonising its members behaviour.
(See
Productos Farmacéuticos Genéricos- Judgment of the Tribunal Supremo of 24 October 2014 in Case
1220/2011).
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8.7
The leading European case was an Article 267 TFEU reference by the Italian courts. In
Hoffman la Roche v AGCM149
, the CJEU was asked, among other things, whether "
a
concerted practice intended to emphasise that a medicinal product is less safe or less
efficacious [should] be regarded as a restriction of competition by object"150 when the
claims could not be either proved or disproved by scientific evidence.
8.8
The Italian competition authority had previously found that Hoffman la Roche, which
markets Avastin, and its licensee Novartis, which is licensed to market Lucentis, had
sought to "
create an artificial differentiation between those two medicinal products by
manipulating the perception of the risk associated with the use of Avastin for the
treatment of those diseases through the production and dissemination of opinions
which, based on an 'alarmist' interpretation of available data, could give rise to public
concerns regarding the safety of certain uses of Avastin and influence the therapeutic
choice of doctors, and by downplaying any scientific knowledge to the contrary"151. This
action was taken to dissuade doctors from prescribing Avastin, the cheaper product, off-
label and the AGCM found that these actions had caused a shift in demand towards
Lucentis, resulting in an increase in costs to the national health services of €45 mil ion
in 2012 alone152.
8.9
The CJEU noted that the requirements of pharmacovigilance might call for steps to be
taken to inform "
healthcare professionals and the general public of information relating
to the risks associated with off-label use"153. However, these requirements are solely for
the holder of the MA and, therefore, would not require the collusion of two undertakings
marketing competing products.
8.10
In particular it was noted that "
given the characteristics of the medicinal products market,
it is likely that the dissemination of such [misleading] information will encourage doctors
to refrain from prescribing that product"154 and the provision of misleading information
to regulatory bodies, healthcare professionals and the general public also constituted
an infringement of the EU rules governing pharmaceutical matters that could also give
rise to penalties. Given this, the CJEU held that an agreement to disseminate
misleading information in the context of scientific uncertainty could constitute an
infringement by object under EU competition law155. It is understood that the appeals
are still ongoing in Italy.
8.11
In September 2020 the French Competition Authority also imposed a fine of €444 mil ion
on Novartis, Roche and Genentech for abusing their collective dominance by
exaggerating the risks of using Avastin off-label and spreading an alarmist and
sometimes misleading discourse to public authorities regarding the risks of Avastin to
treat age-related macular degeneration. According to the French Competition Authority,
this had the effect of maintain the price of Lucentis, which was 30 times more expensive
(Lucentis was €1161 per injection; Aventis was €30/40 per injection), as wel as
artificially inflating the price of Eylea, a competing product156. It is understood that the
parties are likely to appeal the decision.
8.12
The French competition authority has also issued a number of decisions where
denigration was found to be an abuse of dominance:
8.12.1
Sanofi-Aventis157
149
Hoffman la Roche and others v Autoria Garante della Concorrenza e del Mercato (2018) Case C-179/16
150
Ibid para. 36
151
Ibid para. 89
152
Ibid para. 33
153
Hoffman la Roche and others v Autoria Garante della Concorrenza e del Mercato (2018) Case C-179/16, para. 91
154
Ibid para. 93
155
Ibid para. 95
156 Autorite de la concurrence,
Treatment for AMD: the Autorité fines 3 laboratories for abusive practices (9 September
2020)
[https://www.autoritedelaconcurrence.fr/en/press-release/treatment-amd-autorite-fines-3-laboratories-abusive-
practices], accessed 9 October 2020
157 Décision 13-D-11
relative à des pratiques mises en œuvre dans le secteur pharmaceutique, (14 May 2013).
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In May 2013 the French Competition Authority found that Sanofi-Aventis had
implemented a strategy of denigrating the generic versions of its branded
drug, Plavix, to pharmacists and doctors with the aim of limiting generic entry.
It was found that Sanofi-Aventis implemented a global and structured
communication strategy "
to emphasise the […] patent related differences,
however irrelevant, for generic substitution, to deter doctors and pharmacists
from the generic substitution process" insinuating "
that these difference could
lead to the health professionals' liability should medical problems arise form
the use of the competitors' generics"158
. These alleged concerns were not
followed up with regulatory action, such as alerting health officials to the
claimed risk of safety or efficiency. The Commission's press release
insinuates that presumably such steps would have been taken if Sanofi-
Aventis' claims were genuine.
The French Competition Authority found that this behaviour fell outside
competition on the merits and was therefore abusive. This decision was
upheld on appeal159.
8.12.2
Johnson & Johnson160
In December 2017, the French Competition Authority found that Janssen-
Cilag (and its parent company Johnson & Johnson) had abused its dominant
position and consequently delayed the arrival of the generic version of
Durogesic by:
• repeated approaches to the French agency for medical safety of
health products (AFSSAPS) with the aim of convincing the agency to
refuse to grant at national level the generic status to competing
medicinal products, despite this status already having been obtained
at EU level; and
• implementing a major campaign of falsely disparaging the generic
version and using misleading language to create doubt in the minds
of healthcare professionals about the effectiveness and safety of
these generic products161.
Influenced by the alarmist messages from Janssen-Cilag the AFSSAPS
initially refused to recognise the generic status of competitor products, and
later granted generic status with a warning attached, recommending careful
monitoring of certain patients in the event of changing between fentanyl-based
medicinal products.
This strategy of denigration included various messages to hospitals, doctors
and pharmacists that the generic was not equivalent, highlighting the warning
it had procured from the AFSSAPS. This included the training of 300 medical
sales representatives, extensive circulation of medical newsletters direct and
to the specialist press, training and telephone calls.
158European Commission,
France: The Autorité de la Concurrence fines Sanofi-Aventis € 40 600 000 for denigrating
Generic Versions of branded Drug Plavix (Press Release)
[https://ec.europa.eu/competition/ecn/brief/03_2013/fr_sanofi.pdf], accessed 8 June 2020
159 Arrêt du 18 octobre 2016 de la Cour de cassation : rejet
160 Decision No. 17-D-25,
relative à des pratiques mises en œuvre dans le secteur des dispositifs transdermiques de
fentanyl, 20 December 2017
161 Autorite de la concurrence,
20 December 2017: Medicinal products (Press Release)
[https://www.autoritedelaconcurrence.fr/en/communiques-de-presse/20-december-2017-medicinal-
products#:~:text=Following%20a%20referral%20by%20the,generic%20version%20of%20the%20Durogesic]
accessed 8 June 2020.
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This combined strategy was effective. 128,000 pharmacies were found to
have been influenced by this message (i.e. just over half of French
pharmacies). As part of a study to consider the effects of its campaign, 83%
of pharmacists asked had memorised "
the risks associated with changing
between fentanyl-based medicinal products". 12,000 GPs had the
screensaver emphasising the warning from the AFSSAPS. All of this
consequently meant that penetration levels of the generic product were low.
8.13
In a similar pattern of behaviour to denigration, allegations are occasionally made of
patent holders abusing the system by making misleading statement to authorities162 or
even vexatious or sham litigation163. While the latter has previously been recognised as
a potential abuse by the European Courts, because it provides an exception to the
general human right principle of access to the courts, the bar to prove this is high and
the test is strictly applied164 165. However, this may be an easier test to meet if it can also
be proved that during the course of litigation, the dominant company was providing
misleading information to the authorities or courts.
9.
CONCLUSION
9.1
Overview of state of affairs for generics
9.2
The previous reviews, the number of examples and feedback from members of
Medicines for Europe suggest, at least anecdotally, that generic and biosimilar
companies are finding it more difficult and expensive to navigate the large number of
barriers to entry discussed above. The exploitation of these barriers also appears to
have increased in sophistication. In some cases, a generic or biosimilar may still be able
to secure market entry but this is only after expensive and complex litigation across
many jurisdictions. The high costs inherent in this process inevitably need to be
recouped. This may result in higher prices for healthcare providers, or the impact on
margins for generic and biosimilar manufacturers may result in market exit for smaller
manufacturers and ultimately a negative impact on competition in the generics and
biosimilar space. There are also many cases where the barriers successfully prevent
market entry leading to a significant delay in the introduction of generic competition to
the detriment of patients. In some cases, although it is more difficult to quantify, it is also
the case that the barriers alone exert a chilling effect and are sufficient to intimidate
generics so that market entry is not even attempted because of the potential risk and
cost.
9.3
Recommendations for reform
9.4
Patent linkage - Amend the Transparency directive
9.5
As referred to in paragraph
5.6 above, from as early as 2012 there have been calls for
an express prohibition on patent linkage to be included in the Transparency Directive.
As the EU looks again at its strategy to improve and accelerate patients’ access to safe
and affordable medicines166, now is an opportune moment to end the uncertainty of
patent linkage in the context of pricing and reimbursement activities. This paper calls
upon the Commission to amend the Transparency Directive to include an express
162 For instance, in
AstraZeneca AB and AstraZeneca plc v European Commission, C 457/10 P, AstraZeneca was found
to have made misleading statements to the Patent Office in order to obtain SPCs that extended its exclusivity in relation
to Losac.
163 When the Commission first launched its Inquiry in 2008, vexatious litigation was one of the abuses it was seeking to
investigate
(https://ec.europa.eu/commission/presscorner/detail/en/IP_08_49), however this did not end up featuring in
the 2009 Report.
164
ITT Promedia NV v Commission of the European Communities, Case T-111/96 (1998), paragraphs 30 and 61.
165 We have also come across allegations of vexatious litigation and legal action against regulatory authorities. While this
point has not been explicitly considered by the courts, it seems likely that a similar test and similar high burden of proof
would apply to allegations that sham litigation had been brought against an authority.
166 European Commission,
Communication: Pharmaceuticals – safe and affordable medicines (new EU strategy) (2 June
2020)
[https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12421-Pharmaceutical-Strategy-Timely-
patient-access-to-affordable-medicines]
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prohibition on patent linkage in relation to pricing and reimbursement activities, which
should be also not blocked during market exclusivity period.
9.6
Product hopping: legislation
9.7
In September 2019, a bill was introduced to the US House of Representatives, which
sought to prohibit product hopping. The proposed bill establishes that a pharmaceutical
manufacturer will have engaged in an "
unfair method of competition" if the manufacturer
engaged in either a "
hard switch" by announcing withdrawal or destroyed inventory
while marketing a follow on product or a "
soft switch" if this "
unfairly disadvantage[d] the
listed drug or reference product relative to the follow-on product [...] in a manner that
impedes competition from a generic drug [...] and has no clinically meaningful difference
with respect to safety, purity and potency"167
. Such switches can be justified if the
pharmaceutical company can demonstrate it would have taken those actions regardless
of generic competition for certain specific reasons such as safety concerns or
manufacturing problems outside its control.
9.8
The bill was referred to the Subcommittee on Antitrust, Commercial and Administrative
Law168 and is still being considered. However, this indicates a political will in the United
States to prevent this type of behaviour and an effective proposal for achieving this goal.
The introduction of similar legislation in the EU would serve to limit the scope for 'product
hopping' style abuses to be carried out by innovator companies in the EU and is,
therefore, commended by this paper.
9.9
Product hopping – maintaining access to earlier generation products
9.10
As shown in the US examples at paragraph
6.15 above, product hopping allegations
may require some level of balancing between competitive harm to the generic and
biosimilars market and the consumer benefit delivered through modifications. One
solution for balancing out these concerns recommended by this paper is for innovators
to maintain access to first generation products on the market until patent expiry allows
for generic and biosimilar entry. At this stage, the market can then determine whether
the purported 'improvements' of the second generation product outweigh the significant
cost benefits provided by generic versions of the first generation product.
9.11
Reform of divisional patent application filings
9.12
As outlined at section
4 above, the proliferation of divisional patents is a key factor in
prolonging the uncertainty around originator products and delaying the entry of generic
and biosimilar competitors. Such uncertainty arises both from the lengthy time periods
taken to examine patent applications (including divisionals) at the EPO and the ability
of applicants to apply for divisional applications at the EPO so long as an application is
pending, creating the 'cascade' of divisionals described in section
4.
9.13
Placing time limits on when an applicant can file divisional applications, as has been
seen in national patent systems, and providing mechanisms such as
Arrow declarations
under which generic and biosimilar companies can obtain commercial certainty in the
face of a multitude of divisional applications, should be considered to overcome the
barrier that the current practice has on generic and biosimilar entry. In particular,
imposing time limits to restrict the filing of third, fourth and fifth (and so on) generation
divisional patents many years following filing of the parent patent is strongly
recommended.
167 H.R.4398
To amend the Federal Trade Commission Act to prohibit anticompetitive behaviours by drug product
manufacturers, and for other purposes (https://www.govinfo.gov/content/pkg/BILLS-116hr4398ih/pdf/BILLS-
116hr4398ih.pdf)
168 US Congress, Affordable Prescriptions for Patients Through Promoting Competition Act of 2019
[https://www.congress.gov/bill/116th-congress/house-bill/5133/all-info]
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9.14
Given the lengthy time periods encountered, additional EPO resources are suggested
in order to minimise the time period from filing to grant and to enable a closer
examination of the proposed scope of protection of divisional patents to seek to limit
proliferation and the harm that this causes.
9.15
Some members of Medicines for Europe suggest that concerns raised by the divisional
patent system could be addressed through changes to the European Patent
Convention, such as divisionals with similar claims being dealt with together with the
parent patent in the same opposition or appeal proceeding. For example, one
suggestion is that
"it should be possible to decide the validity of the whole family
simultaneously and prevent the filing of new divisional members of the same family at
a later date". Another suggestion is "
the divisional system should be reviewed to limit
the number of divisionals and date when they can be filed. There need[s] to be
legislative changes to prevent delaying strategies such as the withdrawal of patents,
which is one way we are seeing originators avoid an adverse decision, especially when
divisionals are pending".
9.16
Ensure consistent EU-wide application of the IP Enforcement Directive
9.17
Directive 2004/48/EC requires all Member States to apply effective, dissuasive and
proportionate remedies and penalties against those infringing intellectual property
rights. In addition, Article 9 of the IP Enforcement Directive provides that in Member
States, competent judicial authorities may make provisional measures, such as
preliminary inunctions, subject to the provision of adequate security or equivalent
assurance to ensure compensation in the event the provisional measure is ultimately
found to have been incorrectly granted. Furthermore, where it is ultimately found that
there is no infringement or threat of the same, the judicial authority shall have the power
to order the applicant to provide appropriate compensation for any injury caused by that
provisional measure. In this way, any losses suffered by a generic as a result of a
wrongly granted preliminary injunction should be compensated by the patentee.
9.18
The framework exists to enable compensation of losses suffered by a generic as a result
of an incorrectly ordered preliminary injunction, but implementation of the provisions of,
in particular Article 9 of the IP Enforcement Directive varies between Member States, a
circumstance which if addressed could deal with the difficulties considered in
paragraph
s 2.17 and 2.18 above.
9.19
Similar provisions directed at losses suffered by national healthcare providers;
insurance companies and other payers in similar circumstances would ensure that all
those suffering loss where generic and biosimilar medicines are kept from the market
by preliminary injunctions which are ultimately quashed, are compensated.
9.20
More enforcement by competition authorities given investigative powers
9.21
Anticompetitive strategies based on the misuse of divisional patents, reliance on patent
linkage systems and use of product-hopping strategies have a significant detrimental
impact on competition by delaying generic and biosimilar entry. In the absence of an
objective justification, such behaviour by companies with a dominant market position
should be considered abusive. Authorities already have the powers to tackle this
anticompetitive behaviour and, given the importance of generic and biosimilar entry to
reducing the price of pharmaceuticals (as acknowledged by the Commission - see
paragraph
2.28 above) and increasing access to treatments for patients, they should
devote greater resource to the prevention of this type of abuse. While such cases tend
to be complex and require an in depth knowledge of the pharmaceutical sector, there is
a significant multiplier effect in terms of the benefits. A successful case will have a
significant deterrent effect within the pharmaceutical sector as confirmed by the
Commission's investigation of reverse payment settlement agreements.
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9.22
Another valuable feature is the precedent value of any successful case particularly as
some of these cases are relatively innovative within the EU competition law context.
Generic and biosimilar companies will be able to use these cases to call out analogous
behaviour and inhibit some of the more egregious conduct in order to overcome these
barriers to entry.
9.23
An additional solution is raised by the potential introduction of the Commission
Competition Tool which is currently being consulted on169. If implemented, a number of
the options currently being considered would potentially give the Commission a chance
to reconsider the European pharmaceuticals market more holistically in order to identify
and remedy structural competition problems that are difficult to address under the
current EU competition rules. The Commission could potentially address some of the
concerns identified in this paper through structural and behavioural remedies and even
recommendations for legislative changes that would improve the functioning of the
market.
9.24
Private action by generic and biosimilar companies
9.25
The high cost expenditure and complexity involved in bringing a private competition law
action against an originator is a factor which deters many generics and biosimilar
manufacturers from lodging claims against originators for some of the obstructive
behaviours described in this whitepaper. The cost involved is exacerbated by the need
for sufficient disclosure to access the internal strategy documents of the defendant,
given the importance of internal documents to proving such a case. Furthermore, the
asymmetry of resources between generics/biosimilar companies and originators deters
generics and biosimilar companies from taking on such actions. One potential solution
to this is for generic and biosimilar companies to consider collaborative actions, sharing
cost and risk where this is possible.
169 For more information, see [https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12416-New-
competition-tool]
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